BEA 2010

Digital Identity and Personal Branding of Journalists in Social Media – The Case of Finland’s YLE Tuija Aalto April 15 2010

YLE Social Media Strategy 2009
Content
Services / API
People
YLE employees encouraged to be present online and open their work processes
Support & training will be provided

The Training & Development Program
Innovation in online journalism
Developing online personalities

Professional Identity Online Work Professional Personal

The 360 Degrees of Online Identity Professional Personal Private Public

New Identity of a Journalist
Who am I online?
Own voice: My topics and areas of interest, my way of processing and presenting information
Co-creation, culture and tools
Reciprocity, culture of cooperation online
Mechanisms of trust, assessing trustworthiness/credibility online

Professional Visibility Online Great openness of journalistic process Low openness of journalistic process Low profile online High profile online

Social media curriculum

Practical training

Practical training
Networking, open seminars

Practical training
Open piloting: Bambuser

Practical training
Open piloting: Bambuser
Coaching

Issues
Time management
Web’s hostility
Control of Personal Brand
Keeping Private Life Private
Content and subject matter

Toward Networked Journalism
A "newbie" on any forum is not respected
Trust must be built before collaboration, or even innovation, can happen

Thank You!
[email_address]
@Tuija on Twitter

BEA 2010

by Tuija Aalto on Apr 06, 2010

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BEA 2010 — Presentation Transcript

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