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Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
Digital Marketing Pakistan Personalites
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Digital Marketing Pakistan Personalites

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A presentation I made at ITCN e marketing conference in Karachi, Pakistan

A presentation I made at ITCN e marketing conference in Karachi, Pakistan

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Transcript

  • 1. TUESDAY Its not a Monday.
  • 2. Connecting brand with online content. Salman Abedin TUESDAY DIGITAL
  • 3. 3 Personalities that are important
    • Industry Personalities
    • Brand Personality
    • Personalities that appear in content
  • 4. Brand Technology Advertising
  • 5. Brand Technology Advertising ATL BTL FMCG Tech Software Co Internet Co
  • 6. Brand Technology Advertising
  • 7. Brand Technology Advertising
  • 8. Brand Technology Advertising
  • 9. Types on online content
    • User generated content
    • Company created content
    • Content created by someone else, but sponsored by a company
  • 10. Brand Technology Advertising Consumer
  • 11. Brand Technology Advertising Consumer
  • 12. Brand Technology Advertising Consumer
  • 13. Brand Technology Advertising Consumer
  • 14. We are at the tipping point.
  • 15. Brand Technology Advertising Consumer
  • 16. Brand Personality
  • 17. brand personality brand SWOT category opportunity consumer insights Brand Deconstruction Digital Brand Analysis
  • 18. Why brand personality?
    • It brings the brand to life
  • 19. Why brand personality?
    • It brings the brand to life
    • It starts of debates and ads tremendous value to brain storming sessions
  • 20. Why brand personality?
    • It brings the brand to life
    • It starts of debates and ads tremendous value to brain storming sessions
    • It makes the digital company look really cool and hip!
  • 21. Deconstruction Idea Generation Narratives Consumer Engagement Experiences Distillate Brief Filter Divergence. Convergence. Mind Mapping
  • 22. Personalities in Content
  • 23.
    • User Generated Content
    • Story telling
  • 24. Does anyone know what to do with UGC?
  • 25. Storytelling. The only answer.
  • 26. Types of Stories
    • Corporate back stories
    • Alternate Reality Gaming
    • Viral Ads and Activations
  • 27. Are You Ready?

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