TUESDAY Its not a Monday.
Connecting brand with  online content. Salman Abedin TUESDAY DIGITAL
3 Personalities that are important <ul><li>Industry Personalities </li></ul><ul><li>Brand Personality </li></ul><ul><li>Pe...
Brand Technology Advertising
Brand Technology Advertising ATL BTL FMCG Tech Software Co Internet Co
Brand Technology Advertising
Brand Technology Advertising
Brand Technology Advertising
Types on online content <ul><li>User generated content </li></ul><ul><li>Company created content </li></ul><ul><li>Content...
Brand Technology Advertising Consumer
Brand Technology Advertising Consumer
Brand Technology Advertising Consumer
Brand Technology Advertising Consumer
We are at the tipping point.
Brand Technology Advertising Consumer
Brand Personality
brand personality brand SWOT category opportunity  consumer insights  Brand Deconstruction Digital  Brand Analysis
Why brand personality? <ul><li>It brings the brand to life </li></ul>
Why brand personality? <ul><li>It brings the brand to life </li></ul><ul><li>It starts of debates and ads tremendous value...
Why brand personality? <ul><li>It brings the brand to life </li></ul><ul><li>It starts of debates and ads tremendous value...
Deconstruction Idea  Generation Narratives Consumer Engagement Experiences Distillate Brief Filter Divergence. Convergence...
Personalities in Content
<ul><li>User Generated Content </li></ul><ul><li>Story telling </li></ul>
Does anyone know what to do with UGC?
Storytelling. The only answer.
Types of Stories <ul><li>Corporate back stories </li></ul><ul><li>Alternate Reality Gaming </li></ul><ul><li>Viral Ads and...
Are You Ready?
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Digital Marketing Pakistan Personalites

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A presentation I made at ITCN e marketing conference in Karachi, Pakistan

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Digital Marketing Pakistan Personalites

  1. 1. TUESDAY Its not a Monday.
  2. 2. Connecting brand with online content. Salman Abedin TUESDAY DIGITAL
  3. 3. 3 Personalities that are important <ul><li>Industry Personalities </li></ul><ul><li>Brand Personality </li></ul><ul><li>Personalities that appear in content </li></ul>
  4. 4. Brand Technology Advertising
  5. 5. Brand Technology Advertising ATL BTL FMCG Tech Software Co Internet Co
  6. 6. Brand Technology Advertising
  7. 7. Brand Technology Advertising
  8. 8. Brand Technology Advertising
  9. 9. Types on online content <ul><li>User generated content </li></ul><ul><li>Company created content </li></ul><ul><li>Content created by someone else, but sponsored by a company </li></ul>
  10. 10. Brand Technology Advertising Consumer
  11. 11. Brand Technology Advertising Consumer
  12. 12. Brand Technology Advertising Consumer
  13. 13. Brand Technology Advertising Consumer
  14. 14. We are at the tipping point.
  15. 15. Brand Technology Advertising Consumer
  16. 16. Brand Personality
  17. 17. brand personality brand SWOT category opportunity consumer insights Brand Deconstruction Digital Brand Analysis
  18. 18. Why brand personality? <ul><li>It brings the brand to life </li></ul>
  19. 19. Why brand personality? <ul><li>It brings the brand to life </li></ul><ul><li>It starts of debates and ads tremendous value to brain storming sessions </li></ul>
  20. 20. Why brand personality? <ul><li>It brings the brand to life </li></ul><ul><li>It starts of debates and ads tremendous value to brain storming sessions </li></ul><ul><li>It makes the digital company look really cool and hip! </li></ul>
  21. 21. Deconstruction Idea Generation Narratives Consumer Engagement Experiences Distillate Brief Filter Divergence. Convergence. Mind Mapping
  22. 22. Personalities in Content
  23. 23. <ul><li>User Generated Content </li></ul><ul><li>Story telling </li></ul>
  24. 24. Does anyone know what to do with UGC?
  25. 25. Storytelling. The only answer.
  26. 26. Types of Stories <ul><li>Corporate back stories </li></ul><ul><li>Alternate Reality Gaming </li></ul><ul><li>Viral Ads and Activations </li></ul>
  27. 27. Are You Ready?
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