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Tu: Telco 2.0 at FICOD 2011

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Erik Schultink's closing keynote at FICOD 2011. He discusses the history of Tuenti, lessons learned along the way, our view of opportunity in the Mobile Web ecosystem today, and the vision of TU ...

Erik Schultink's closing keynote at FICOD 2011. He discusses the history of Tuenti, lessons learned along the way, our view of opportunity in the Mobile Web ecosystem today, and the vision of TU addressing that opportunity.

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Tu: Telco 2.0 at FICOD 2011 Presentation Transcript

Tu: Telco 2.0Erik Schultink FICOD – MadridCTO, Tuenti 24 November, 2011

o What is Tuenti?o Lessons Learnedo Mobile Web todayo Opportunityo Tuo QuestionsTwitter: @Tu, @Tuenti, @eschultink

What is ? 2007• launched Jan 2007• invite-only

What is ? 2011• most trafficked website in Spain (1B pageviews)• 8M active users• 200M messages/day• 250 employees• 150 in product dev

’sHeritage start small• simple keep it simple lean out of necessity use proven tech

’sHeritage invite-only• simple• social privacy from the graph share with friends, not Google

’sHeritage AJAX• simple• social speed• high engagement photos, video, chat

’sHeritage interfaces, not products• simple• social• high engagement always connected• mobile, cross-platform

’sHeritage through-put, not• simple response time• social• high engagement• mobile, cross-platform• scale percentiles, not averages

’sHeritage move fast• simple• social• high engagement prove market• mobile, cross-platform• scale• agile iteration iterate

’sHeritage hire people smarter• simple than you• social• high engagement• mobile, cross-platform• scale culture-fit matters• agile iteration• top talent make it easy to work

02. Mobile Web

Operators Content / Apps

Operators Content / Apps Devices

03. Opportunity

Operators Content / Apps Devices

04. Building Tu

Tuthe new socialmobile serviceprovider by Tuenti

TuApr ‘10 – conceptJun ‘10 – defined host net reqsAug ‘10 – Telefonicapartnership, dev begins

MVNO basics MVNO Backend MVNE Tuenti Telco Infrastructure Internet

TuApr ‘10 – conceptJun ‘10 – defined host net reqsAug ‘10 – Telefonicapartnership, dev beginsDec ‘10 – pre-pay betaApr ’11 – handset storeJun ‘11 – pre-pay launchSep ’11 – post-pay launchOct ‘11 – BlackberryNov ‘11 – offline distribution trial

Tu Basicsalways connectedtoyour friends

Tu BasicsBlackberry(most popularsmartphone on Tuenti –575k monthly actives)actives

Social Billall on-linetransparentenriched by Social

Voicemailanother messagearrives to Tuentiinbox

Want a SIM?tuenti.com/tu ask @Tu

Questions?

Thanks!