Participation And Creativity


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Lecture for Business Students

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Participation And Creativity

  1. 1. Creativity: The Extra Ingredient
  2. 2. Creativity has been allied to .. <ul><li>Madness </li></ul><ul><li>Mystery </li></ul><ul><li>Muses </li></ul><ul><li>Magic </li></ul>
  3. 3. A Proposition <ul><li>Creativity provides the extra ingredient permitting enhanced performance by individuals, teams, organizations, and cultures </li></ul>
  4. 4. Definitions <ul><li>Discovery processes leading to new and unexpectedly valuable ideas </li></ul><ul><li>‘ Looking where all have looked, and seeing what no one has seen’ </li></ul>
  5. 5. Creativity Components Person Process Place (or ‘ Press’) Product
  6. 6. Many and VariedTheories <ul><li>Insight theories </li></ul><ul><li>Self-actualization </li></ul><ul><li>Transcendence </li></ul><ul><li>Cognitive reframing </li></ul><ul><li>Darwinism </li></ul><ul><li>Information processing </li></ul><ul><li>Problem-solving </li></ul><ul><li>Experiential learning </li></ul>
  7. 7. Insight Theories: Scientific Discoveries <ul><li>Preparation (Knowledge, experience) </li></ul><ul><li>Incubation (‘Gestation’) </li></ul><ul><li>Insight (large or small) </li></ul><ul><li>Validation (Design and testing actions) </li></ul>Intal and Dr Roger Altunyian
  8. 8. Foresight Theories <ul><li>Insight </li></ul><ul><li>Cognitive reframing </li></ul><ul><li>Intuition </li></ul><ul><li>Serendipity </li></ul>
  9. 9. Creativity: The Big Questions <ul><li>How can I become more creative? </li></ul><ul><li>How can my team become more creative? </li></ul><ul><li>How can my organization become more creative? </li></ul><ul><li>How can my society or culture become more creative? </li></ul>
  10. 10. The Creative Individual <ul><li>The Elitist view: Special and gifted people are born creative (The gifted and talented school) </li></ul><ul><li>The Developmental view: Everyone has the potential to fulfil their creative abilities (Carl Rogers) </li></ul>
  11. 11. The Creative Individual <ul><li>Developing Intuitive Skills through Lateral Thinking methodology involves deliberate confronting the unlikely and the impossible </li></ul>
  12. 12. The Creative Team <ul><li>Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity </li></ul>
  13. 13. Enhancing Participation and Team Creativity <ul><li>Researchers at MBS have studied a modification to Tuckman’s stage model </li></ul><ul><li>It proposes two barriers to creativity which teams must overcome </li></ul><ul><li>Only a minority of teams do so </li></ul>
  14. 14. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform
  15. 15. Distributed Leadership <ul><li>Recently the idea of distributed leadership suggests that a team may collectively act as a ‘ superleader ’ (Manz & Sims) </li></ul>
  16. 16. The Creative Organization <ul><li>Creative industries, and their organizations have increased in importance </li></ul><ul><li>They are fast-growing economically </li></ul><ul><li>They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media </li></ul>
  17. 17. The creative organization: Toyota
  18. 18. The Creative Organization: Haier
  19. 19. The Creative Organization: WordPress <ul><li>WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers </li></ul><ul><li>Its growth supports ‘infection’ theories of creativity </li></ul>
  20. 20. The Creative Organization: Ideo <ul><li>IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly </li></ul>
  21. 21. The Creative Culture <ul><li>Culture has always developed around creative hotspots of artistic and scientific discovery </li></ul><ul><li>Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ .. </li></ul>
  22. 22. The Creative Climate and Intrinsic Motivation <ul><li>Teresa Amabile proposed a theory of intrinsic motivation. </li></ul><ul><li>A creative climate allows intrinsic motivation to flourish. </li></ul><ul><li>‘ The play’s the thing’ (contrary to economic theories). </li></ul>
  23. 23. The Creative Culture <ul><li>‘ A key driving factor in the divergence or flow of human capital is … the openness of a given location. The more open a place is, the more it will be able to capture the talents of its own people and to attract those from elsewhere.’ (Richard Florida) </li></ul>
  24. 24. Creative Clusters* *Source: Richard Florida
  25. 25. Creative Clusters
  26. 26. And Finally… <ul><li>When all else fails remember... </li></ul><ul><li>there must be other ways… </li></ul><ul><li>there might be better ways </li></ul>
  27. 27. To go more deeply <ul><li>Journals </li></ul><ul><li>Creativity Research Journal </li></ul><ul><li> </li></ul><ul><li>Creativity and Innovation Management </li></ul><ul><li>Journal of Creative Behavior </li></ul><ul><li>On Line reference sources explores creativity and creative leadership </li></ul><ul><li> (‘The international center for studies in creativity’) </li></ul>