Creativity Introduction 2007

Slide 1: FOSTERING CREATIVITY Tudor Rickards

Slide 2: At the heart of culture lies creation myths …

Slide 3: Creativity invades all walks of life

Slide 4: Creativity has been allied to .. • Madness • Mystery • Muses

Slide 5: Definitions of creativity • Discovery processes leading to new and unexpectedly valuable ideas • ‘Looking where all have looked, and seeing what no one has seen’

Slide 6: Theories of creativity • Insight theories • Self-actualization • Transcendence • Cognitive reframing • Darwinism • Creationism

Slide 7: Theories of creativity

Slide 8: Creativity in business • Creative leadership • Creative strategy • Design, discovery and innovation • Problem-solving • Organizational change and transformation • Entrepreneurship

Slide 9: Creativity: The big questions • How can I become more creative? • How can my team become more creative? • How can my organization become more creative? • How can my society or culture become more creative?

Slide 10: The creative individual • The elitist view: Special and gifted people are born creative (The gifted and talented school) • The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)

Slide 11: The creative team • Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

Slide 12: Team development: Tuckman’s model Perform Norm Storm Form

Slide 13: Unanswered questions of Tuckman’s model • What if a team never escapes from the ‘storm’ stage? • What if team performs beyond the norm (beyond targets and expectations?) • Where does creativity come into teamwork?

Slide 14: Answering the questions • Researchers at MBS have studied a modification to Tuckman’s stage model • It proposes two barriers to creativity which teams must overcome • Only a minority of teams do so

Slide 15: The Two-barrier model of team development (MBS) Unexpectedly good (creative) performance Performance barrier Norm and Perform Behavioral barrier Storm Form

Slide 16: The creative organization • Creative industries, and their organizations have increased in importance • They are fast-growing economically • They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

Slide 17: The creative organization: Toyota

Slide 18: The creative organization: Haier

Slide 19: The creative organization: WordPress • WordPress is a good example of an entrepreneurial and creative organization …supplying an easy- to-use service for bloggers • Its growth supports ‘infection’ theories of creativity

Slide 20: The creative organization: Ideo • IDEO created Apple's first mouse; Microsoft's second mouse, and the Palm V PDA. Other major clients include Procter & Gamble, PepsiCo, and Eli Lilly

Slide 21: The creative culture • Culture has always developed around creative hotspots of artistic and scientific discovery • Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

Slide 22: The creative climate and Intrinsic motivation • Teresa Amabile proposed a theory of intrinsic motivation. • A creative climate allows intrinsic motivation to flourish. • ‘The play’s the thing’ (contrary to economic theories).

Slide 23: Creative Clusters* *Source: Richard Florida

Slide 24: And finally • When all else fails .. • there must be other ways.. • there might be better ways

Slide 25: To go more deeply • Journals • Creativity Research Journal • http://www.questia.com/library/jp-creativity-research- • Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1 • Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml • On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership • http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity