Creativity Introduction 2007
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Creativity Introduction 2007



Basic introduction to creativity for group discussion.

Basic introduction to creativity for group discussion.



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Creativity Introduction 2007 Creativity Introduction 2007 Presentation Transcript

  • At the heart of culture lies creation myths …
  • Creativity invades all walks of life View slide
  • Creativity has been allied to ..
    • Madness
    • Mystery
    • Muses
    View slide
  • Definitions of creativity
    • Discovery processes leading to new and unexpectedly valuable ideas
    • ‘ Looking where all have looked, and seeing what no one has seen’
  • Theories of creativity
    • Insight theories
    • Self-actualization
    • Transcendence
    • Cognitive reframing
    • Darwinism
    • Creationism
  • Theories of creativity
  • Creativity in business
    • Creative leadership
    • Creative strategy
    • Design, discovery and innovation
    • Problem-solving
    • Organizational change and transformation
    • Entrepreneurship
  • Creativity: The big questions
    • How can I become more creative?
    • How can my team become more creative?
    • How can my organization become more creative?
    • How can my society or culture become more creative?
  • The creative individual
    • The elitist view: Special and gifted people are born creative (The gifted and talented school)
    • The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)
  • The creative team
    • Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity
  • Team development: Tuckman’s model Form Storm Norm Perform
  • Unanswered questions of Tuckman’s model
    • What if a team never escapes from the ‘storm’ stage?
    • What if team performs beyond the norm (beyond targets and expectations?)
    • Where does creativity come into teamwork?
  • Answering the questions
    • Researchers at MBS have studied a modification to Tuckman’s stage model
    • It proposes two barriers to creativity which teams must overcome
    • Only a minority of teams do so
  • The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform
  • The creative organization
    • Creative industries, and their organizations have increased in importance
    • They are fast-growing economically
    • They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media
  • The creative organization: Toyota
  • The creative organization: Haier
  • The creative organization: WordPress
    • WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers
    • Its growth supports ‘infection’ theories of creativity
  • The creative organization: Ideo
    • IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly
  • The creative culture
    • Culture has always developed around creative hotspots of artistic and scientific discovery
    • Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..
  • The creative climate and Intrinsic motivation
    • Teresa Amabile proposed a theory of intrinsic motivation.
    • A creative climate allows intrinsic motivation to flourish.
    • ‘ The play’s the thing’ (contrary to economic theories).
  • Creative Clusters* *Source: Richard Florida
  • And finally
    • When all else fails ..
    • there must be other ways..
    • there might be better ways
  • To go more deeply
    • Journals
    • Creativity Research Journal
    • Creativity and Innovation Management
    • Journal of Creative Behavior
    • On Line reference sources explores creativity and creative leadership
    • The international center for studies in creativity