Creativity Introduction 2007

FOSTERING CREATIVITY Tudor Rickards

At the heart of culture lies creation myths …

Creativity invades all walks of life

Creativity has been allied to ..
Madness
Mystery
Muses

Definitions of creativity
Discovery processes leading to new and unexpectedly valuable ideas
‘ Looking where all have looked, and seeing what no one has seen’

Theories of creativity
Insight theories
Self-actualization
Transcendence
Cognitive reframing
Darwinism
Creationism

Theories of creativity

Creativity in business
Creative leadership
Creative strategy
Design, discovery and innovation
Problem-solving
Organizational change and transformation
Entrepreneurship

Creativity: The big questions
How can I become more creative?
How can my team become more creative?
How can my organization become more creative?
How can my society or culture become more creative?

The creative individual
The elitist view: Special and gifted people are born creative (The gifted and talented school)
The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)

The creative team
Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

Team development: Tuckman’s model Form Storm Norm Perform

Unanswered questions of Tuckman’s model
What if a team never escapes from the ‘storm’ stage?
What if team performs beyond the norm (beyond targets and expectations?)
Where does creativity come into teamwork?

Answering the questions
Researchers at MBS have studied a modification to Tuckman’s stage model
It proposes two barriers to creativity which teams must overcome
Only a minority of teams do so

The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform

The creative organization
Creative industries, and their organizations have increased in importance
They are fast-growing economically
They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

The creative organization: Toyota

The creative organization: Haier

The creative organization: WordPress
WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers
Its growth supports ‘infection’ theories of creativity

The creative organization: Ideo
IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly

The creative culture
Culture has always developed around creative hotspots of artistic and scientific discovery
Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

The creative climate and Intrinsic motivation
Teresa Amabile proposed a theory of intrinsic motivation.
A creative climate allows intrinsic motivation to flourish.
‘ The play’s the thing’ (contrary to economic theories).

Creative Clusters* *Source: Richard Florida

And finally
When all else fails ..
there must be other ways..
there might be better ways

To go more deeply
Journals
Creativity Research Journal
http://www.questia.com/library/jp-creativity-research-
Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1
Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml
On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership
http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity

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Creativity Introduction 2007

by Tudor Rickards on Nov 18, 2007

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