Creativity Introduction 2007


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Basic introduction to creativity for group discussion.

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Creativity Introduction 2007

  1. 1. FOSTERING CREATIVITY Tudor Rickards
  2. 2. At the heart of culture lies creation myths …
  3. 3. Creativity invades all walks of life
  4. 4. Creativity has been allied to .. <ul><li>Madness </li></ul><ul><li>Mystery </li></ul><ul><li>Muses </li></ul>
  5. 5. Definitions of creativity <ul><li>Discovery processes leading to new and unexpectedly valuable ideas </li></ul><ul><li>‘ Looking where all have looked, and seeing what no one has seen’ </li></ul>
  6. 6. Theories of creativity <ul><li>Insight theories </li></ul><ul><li>Self-actualization </li></ul><ul><li>Transcendence </li></ul><ul><li>Cognitive reframing </li></ul><ul><li>Darwinism </li></ul><ul><li>Creationism </li></ul>
  7. 7. Theories of creativity
  8. 8. Creativity in business <ul><li>Creative leadership </li></ul><ul><li>Creative strategy </li></ul><ul><li>Design, discovery and innovation </li></ul><ul><li>Problem-solving </li></ul><ul><li>Organizational change and transformation </li></ul><ul><li>Entrepreneurship </li></ul>
  9. 9. Creativity: The big questions <ul><li>How can I become more creative? </li></ul><ul><li>How can my team become more creative? </li></ul><ul><li>How can my organization become more creative? </li></ul><ul><li>How can my society or culture become more creative? </li></ul>
  10. 10. The creative individual <ul><li>The elitist view: Special and gifted people are born creative (The gifted and talented school) </li></ul><ul><li>The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers) </li></ul>
  11. 11. The creative team <ul><li>Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity </li></ul>
  12. 12. Team development: Tuckman’s model Form Storm Norm Perform
  13. 13. Unanswered questions of Tuckman’s model <ul><li>What if a team never escapes from the ‘storm’ stage? </li></ul><ul><li>What if team performs beyond the norm (beyond targets and expectations?) </li></ul><ul><li>Where does creativity come into teamwork? </li></ul>
  14. 14. Answering the questions <ul><li>Researchers at MBS have studied a modification to Tuckman’s stage model </li></ul><ul><li>It proposes two barriers to creativity which teams must overcome </li></ul><ul><li>Only a minority of teams do so </li></ul>
  15. 15. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform
  16. 16. The creative organization <ul><li>Creative industries, and their organizations have increased in importance </li></ul><ul><li>They are fast-growing economically </li></ul><ul><li>They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media </li></ul>
  17. 17. The creative organization: Toyota
  18. 18. The creative organization: Haier
  19. 19. The creative organization: WordPress <ul><li>WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers </li></ul><ul><li>Its growth supports ‘infection’ theories of creativity </li></ul>
  20. 20. The creative organization: Ideo <ul><li>IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly </li></ul>
  21. 21. The creative culture <ul><li>Culture has always developed around creative hotspots of artistic and scientific discovery </li></ul><ul><li>Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ .. </li></ul>
  22. 22. The creative climate and Intrinsic motivation <ul><li>Teresa Amabile proposed a theory of intrinsic motivation. </li></ul><ul><li>A creative climate allows intrinsic motivation to flourish. </li></ul><ul><li>‘ The play’s the thing’ (contrary to economic theories). </li></ul>
  23. 23. Creative Clusters* *Source: Richard Florida
  24. 24. And finally <ul><li>When all else fails .. </li></ul><ul><li>there must be other ways.. </li></ul><ul><li>there might be better ways </li></ul>
  25. 25. To go more deeply <ul><li>Journals </li></ul><ul><li>Creativity Research Journal </li></ul><ul><li> </li></ul><ul><li>Creativity and Innovation Management </li></ul><ul><li>Journal of Creative Behavior </li></ul><ul><li>On Line reference sources explores creativity and creative leadership </li></ul><ul><li> The international center for studies in creativity </li></ul>