FOSTERING CREATIVITY Tudor Rickards

At the heart of culture lies creation myths …

Creativity invades all walks of life

Creativity has been allied to .. Madness Mystery Muses

Madness

Mystery

Muses

Definitions of creativity Discovery processes leading to new and unexpectedly valuable ideas ‘ Looking where all have looked, and seeing what no one has seen’

Discovery processes leading to new and unexpectedly valuable ideas

‘ Looking where all have looked, and seeing what no one has seen’

Theories of creativity Insight theories Self-actualization Transcendence Cognitive reframing Darwinism Creationism

Insight theories

Self-actualization

Transcendence

Cognitive reframing

Darwinism

Creationism

Theories of creativity

Creativity in business Creative leadership Creative strategy Design, discovery and innovation Problem-solving Organizational change and transformation Entrepreneurship

Creative leadership

Creative strategy

Design, discovery and innovation

Problem-solving

Organizational change and transformation

Entrepreneurship

Creativity: The big questions How can I become more creative? How can my team become more creative? How can my organization become more creative? How can my society or culture become more creative?

How can I become more creative?

How can my team become more creative?

How can my organization become more creative?

How can my society or culture become more creative?

The creative individual The elitist view: Special and gifted people are born creative (The gifted and talented school) The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)

The elitist view: Special and gifted people are born creative (The gifted and talented school)

The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers)

The creative team Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity

Team development: Tuckman’s model Form Storm Norm Perform

Unanswered questions of Tuckman’s model What if a team never escapes from the ‘storm’ stage? What if team performs beyond the norm (beyond targets and expectations?) Where does creativity come into teamwork?

What if a team never escapes from the ‘storm’ stage?

What if team performs beyond the norm (beyond targets and expectations?)

Where does creativity come into teamwork?

Answering the questions Researchers at MBS have studied a modification to Tuckman’s stage model It proposes two barriers to creativity which teams must overcome Only a minority of teams do so

Researchers at MBS have studied a modification to Tuckman’s stage model

It proposes two barriers to creativity which teams must overcome

Only a minority of teams do so

The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform

The creative organization Creative industries, and their organizations have increased in importance They are fast-growing economically They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

Creative industries, and their organizations have increased in importance

They are fast-growing economically

They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media

The creative organization: Toyota

The creative organization: Haier

The creative organization: WordPress WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers Its growth supports ‘infection’ theories of creativity

WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers

Its growth supports ‘infection’ theories of creativity

The creative organization: Ideo IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly

IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly

The creative culture Culture has always developed around creative hotspots of artistic and scientific discovery Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

Culture has always developed around creative hotspots of artistic and scientific discovery

Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..

The creative climate and Intrinsic motivation Teresa Amabile proposed a theory of intrinsic motivation. A creative climate allows intrinsic motivation to flourish. ‘ The play’s the thing’ (contrary to economic theories).

Teresa Amabile proposed a theory of intrinsic motivation.

A creative climate allows intrinsic motivation to flourish.

‘ The play’s the thing’ (contrary to economic theories).

Creative Clusters* *Source: Richard Florida

And finally When all else fails .. there must be other ways.. there might be better ways

When all else fails ..

there must be other ways..

there might be better ways

To go more deeply Journals Creativity Research Journal http://www.questia.com/library/jp-creativity-research- Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1 Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity

Journals

Creativity Research Journal

http://www.questia.com/library/jp-creativity-research-

Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1

Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml

On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership

http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity