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Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
Creativity In Management
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Creativity In Management

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Creativity Presentation suited for undergraduate business studies courses

Creativity Presentation suited for undergraduate business studies courses

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  • 1. Creativity in Management
  • 2. Creativity in management Tudor Rickards (2007)
  • 3. Creativity quiz
    • (1) How would you define creativity
    • (2) Can you name a theory which explains creativity
    • (3) What proportion of people would you say are creative?
    • (4) What has madness, mystery, and magic to do with creativity
    • (5) Name an industry famed for its creative discoveries for over a century
  • 4. Creativity quiz
    • (6) Where does creativity fit into Tuckman’s model of team development?
    • (7) How was Tuckman’s model modified to explain creative teams at work?
    • (8) Which industries are growing the most rapidly in the 21 st century?
    • (9) Whose work helps explain intrinsic motivation?
    • 10 Whose work helps explain creative clusters?
  • 5. Creativity has been allied to ..
    • Madness
    • Mystery
    • Muses
    • Magic
  • 6. Definitions of creativity
    • Discovery processes leading to new and unexpectedly valuable ideas
    • ‘ Looking where all have looked, and seeing what no one has seen’
  • 7. Creativity invades all walks of life
  • 8. Creativity in management Person Process Place (or ‘ Press’) Product
  • 9. Theories of creativity
    • Insight theories
    • Self-actualization
    • Transcendence
    • Cognitive reframing
    • Darwinism
    • Information processing
    • Problem-solving
    • Experiential learning
  • 10. Insight theories: Scientific discoveries
    • Preparation (Knowledge, experience)
    • Incubation (‘Gestation’)
    • Insight (large or small)
    • Validation (Design and testing actions)
    Intal and Dr Roger Altunyian
  • 11. Self-actualization theories
    • Creativity is an important concept within humanistic psychology
    • Carl Rogers has had particular impact (Maslow also important)
    • Rogers considered each individual to have a potential for creative achievement that could be developed through a nurturing environment
  • 12. Information processing and systems theories
    • Theories are based on complex patterns achieved (‘created’) with simple underpinning rules
    • Information theories are used to study and explain creativity in many animal species
  • 13. Theories of creativity overlap Transcendence Insight Problem solving Systems theories
  • 14. Creativity: The big questions
    • How can I become more creative?
    • How can my team become more creative?
    • How can my organization become more creative?
    • How can my society or culture become more creative?
  • 15. The Creative Individual
    • The elitist view: Special and gifted people are born creative (The gifted and talented school)
    • The developmental view: Everyone has the potential to fulfil their creative abilities (Carl Rogers)
  • 16. Creativity in business
    • Creative leadership
    • Creative strategy
    • Design, discovery and innovation
    • Problem-solving
    • Organizational change and transformation
    • Entrepreneurship
  • 17. The creative team
    • Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity
  • 18. Team development: Tuckman’s model Form Storm Norm Perform
  • 19. Unanswered questions of Tuckman’s model
    • What if a team never escapes from the ‘storm’ stage?
    • What if team performs beyond the norm (beyond targets and expectations?)
    • Where does creativity come into teamwork?
  • 20. Answering the questions
    • Researchers at MBS have studied a modification to Tuckman’s stage model
    • It proposes two barriers to creativity which teams must overcome
    • Only a minority of teams do so
  • 21. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform
  • 22. The Creative Team
    • Recently the idea of distributed leadership suggests that a team may collectively act as a ‘ superleader ’ (Manz & Sims)
  • 23. The creative organization
    • Creative industries, and their organizations have increased in importance
    • They are fast-growing economically
    • They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media
  • 24. The creative organization: Toyota
  • 25. The creative organization: Haier
  • 26. The creative organization: WordPress
    • WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers
    • Its growth supports ‘infection’ theories of creativity
  • 27. The creative organization: Ideo
    • IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly
  • 28. The creative culture
    • Culture has always developed around creative hotspots of artistic and scientific discovery
    • Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ ..
  • 29. The creative climate and Intrinsic motivation
    • Teresa Amabile proposed a theory of intrinsic motivation.
    • A creative climate allows intrinsic motivation to flourish.
    • ‘ The play’s the thing’ (contrary to economic theories).
  • 30. The Creative Culture
    • ‘ A key driving factor in the divergence or flow of human capital is … the openness of a given location. The more open a place is, the more it will be able to capture the talents of its own people and to attract those from elsewhere.’ (Richard Florida)
  • 31. Creative Clusters* *Source: Richard Florida
  • 32. Creative Clusters
  • 33. And finally
    • When all else fails ..
    • there must be other ways..
    • there might be better ways
  • 34. To go more deeply
    • Journals
    • Creativity Research Journal
    • http://www.questia.com/library/jp-creativity-research-
    • Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1
    • Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml
    • On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership
    • http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj (‘The international center for studies in creativity’)

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