The document discusses Chinese search engine market share and search engine marketing (SEM) services provided by Tudo Digital and Data Service. Baidu has 82.8% of the Chinese search engine market share, compared to 3.4% for Google and 0.8% for Bing. The SEM services can help international brands, businesses, organizations and NGOs get found online by Chinese customers using search engines. Keywords, descriptions and Chinese language optimization are important for success on Baidu, China's largest search engine. Real-time data and analytics are provided to customers during an SEM campaign.

1. Digital and Data Service
www.t-digital.net
Tudo Digital and Data Service
Online Marketing
by

2. Digital and Data Service
www.t-digital.net
www.t-digital.net
Chinese Search Engine market share by May 2014:
Baidu 82.8%
Google 3.4%
Bing 0.8%

3. Digital and Data Service
www.t-digital.net
www.t-digital.net
Who need Chinese SEM:
International brands
International service providers
Small business
International organizations
NGOs

4. Digital and Data Service
www.t-digital.net
www.t-digital.net
Why SEM:
Aware 1.5
Search on Search engine 2
Perception 2
Experience 3
Word of mouth 1.5
Search on SE by new customers 2
Search engine is the key

5. Digital and Data Service
www.t-digital.net
www.t-digital.net
When SEM :
Link with customers 40%
Sales promotion 30%
Market data collection 10%
Customer perception 10%
Web events 5%
Company image 5%

6. Digital and Data Service
www.t-digital.net
www.t-digital.net
SEM display(Chinese) on Baidu:
Logo
Title
Description
Links
Photographs
Videos
Register form
And more

7. Digital and Data Service
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How it works:
Keywords set
Baidu spider crawls on the web and extracts only Chinese
Keyword set is the most important step
Description
has to be concise, focus and related to content and pages
Index
relevant to industry, field, content, etc.
Chinese is the most important factor in Chinese SEO
as Baidu spider can’t identify pictures, videos and so on.

8. Digital and Data Service
www.t-digital.net
www.t-digital.net
Data:
During the SEM, real time data is provided
Demographic analysis
Trend analysis
Page analysis
Source analysis
And more

9. Digital and Data Service
www.t-digital.net
www.t-digital.net
Integration:
Integrate Chinese Search Engine Marketing into your global marketing
500 millions Chinese search on Baidu for
Knowledge
Products
Services
opportunities
Information
And more

10. Digital and Data Service
www.t-digital.net
www.t-digital.net
We provide service that suits your needs
Tudo Service
peter@t-digital.net