China Group Buying Market(2010 Full Year Report)
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China Group Buying Market(2010 Full Year Report)

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According to LetYo.com’s analysis, the compound monthly growth rate of the last 3 months in 2010 has reached 23% while the sales on December 2010 has reached CNY 900 million. Based on the figures in ...

According to LetYo.com’s analysis, the compound monthly growth rate of the last 3 months in 2010 has reached 23% while the sales on December 2010 has reached CNY 900 million. Based on the figures in year 2010 (CNY 3.7 billion of sales), the market size forecast for year 2011 will reach CNY 18.2 billion, with an estimated growth rate of 392%.

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China Group Buying Market(2010 Full Year Report) China Group Buying Market(2010 Full Year Report) Presentation Transcript

  • The China’s Best Group Buying Search! 2011/02/22AHN SEUNGHAE, China’s Group Buying Evangelist/ CEOLetYo.com, The China’s Best Group Buying Search!
  • 2011 LetYo.COM All rights reserved. -2- 找团购 上来优!
  • Value Chain of Group Buying in China2011 LetYo.COM All rights reserved. -3- 找团购 上来优!
  • Credit Certification Online Media Offline Media • Ministry of Commerce • SNSInternet Sites • News Paper Certification • Portal • Magazine Help to Promote Group Buying Group Buying Suppliers Customers Sites Search/Aggregators • Service Suppliers • Service Oriented • LetYo.com • Product Suppliers • Product Oriented • Hao123 and so on • Hybrid Help to Operate Offline Service Online Service Hardware/Network Provider Provider • Delivery • Site Solution Provider • Network Service Provider • Customer Service • Bill/Payment Service • Server, Software and Outsourcing Provider Hardware Supplier • Outsourcing supplier2011 LetYo.COM All rights reserved. -4- 找团购 上来优!
  • The Current Market Trend of Group Buying in China2011 LetYo.COM All rights reserved. -5- 找团购 上来优!
  • Referring to the statistic made by LetYo.com, there are 2,000 Group Buying websites being setup in China within 10 months. Between these 10 months, the Compound Monthly Growth Rate of Group Buying Website is 66%. The Growth of the Group Buying Website (Accumulated) (March-December 2010) Amount 2,500 1,964 2,000 1,708 1,500 1,388 1,008 1,000 782 553 500 366 238 85 21 - Source:Referred from LetYo’s record on its website ©2010 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -6- 找团购 上来优!
  • The accumulated sales of the industry has increased from CNY 175 million to CNY 991 million between April and December in China. According to the report published on October 2010 [4][5], the accumulated sales forecast is CNY 3.1 billion. However, the fact shows that the actual accumulated sales has reached CNY 3.7 billion. Market Size of Group Buying in China, by Amount of Purchase (March-December 2010) Amount (in CNY million) 1,200 991 1,000 858 800 657 600 564 378 400 175 200 76 1 6 22 - Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -7- 找团购 上来优!
  • In 4 months time, the number of buyers has reached 1.63 million people and it continue to rise at a rate of 1350% by November. Although repetition of buying may occur, the market size of group buying industry is more than 20 million people towards the end of year 2010. Market Size of Group Buying in China, by Number of Buyers (March-December 2010) Number of Buyers (in 10,000 people) 3,000 2,500 2,409 2,196 2,000 1,528 1,500 1,149 1,000 822 500 367 163 2 16 41 - Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -8- 找团购 上来优!
  • The total number of deal has reached 20,000 and 50,000 by September and December 2010 respectively. The Growth of the Total Number of Group Buying Deals (March-December 2010) Deals 60,000 56,700 50,000 48,411 40,000 29,553 30,000 20,886 20,000 15,584 10,000 7,409 3,371 101 477 1,488 0 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -9- 找团购 上来优!
  • Among these 10 months, the average number of buyers per deal is 428 people while average sales income per deal is CNY 25,072. Due to the tremendous growth of Group Buying websites, the rate is decreasing after September of 2010. Average Income per Deal and Average Number of Buyers per Deal (March-December 2010) Average Number of Average Income per Deal Buyers per Deal ¥45,000 600 Average Number of ¥40,557 Buyers per Deals ¥40,000 The Average Income ¥33,932 500 per Deals ¥35,000 ¥31,127 ¥30,000 ¥28,192 400 ¥25,990 ¥24,807 ¥24,468 ¥25,000 550 527 300 ¥20,000 517 ¥15,508 495 454 ¥15,000 ¥13,059 ¥13,079 200 484 333 425 ¥10,000 225 275 100 ¥5,000 ¥- 0 2010/03 2010/04 2010/05 2010/06 2010/07 2010/08 2010/09 2010/10 2010/11 2010/12 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -10- 找团购 上来优!
  • Category Analysis of Group Buying in China2011 LetYo.COM All rights reserved. -11- 找团购 上来优!
  • Classification of Group Buying Deals (March-December 2010) Other 7,285 4% Food & Drinks 26,096 14% Cosmetics Entertainment 47,706 29,137 26% 16% Accessories Healthcare & 56,856 Beauty 31% 16,933 9% Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -12- 找团购 上来优!
  • Total Amount of Purchase for Each Category, in CNY million (March-December 2010) Other 57 Food & Drinks 2% 460 12% Entertainment Cosmetics 543 1282 15% 34% Healthcare & Beauty 219 Accessories 6% 1169 31% Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -13- 找团购 上来优!
  • Regional Analysis of Group Buying in China2011 LetYo.COM All rights reserved. -14- 找团购 上来优!
  • The Distribution of Group Buying Websites in Main Cities (March-December 2010) 0 100 200 300 400 500 600 700 Nationwide 653 Beijing 456 Shanghai 166 Guangzhou 97 Shenzhen 85 Tianjin 71 Number of Websites Hangzhou 67 Wuhan 56 Nanjing 65 Chengdu 60 Xian 50 Changsha 48 Suzhou 38 Jinan 40 Xiamen 31 Wuxi 28 Chongqin 34 Zhengzhou 32 Qingdao 31 Fuzhou 29 Ningbo 29 Shengyang 37 Hefei 25 NanChang 25 Shijiazhuang 37 Dalian 30 The Other 68 Cities 328 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -15- 找团购 上来优!
  • The Total Number of Buyers in Each Main Cities (March-December 2010) - 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Nationwide 4,071 Beijing 2,320 Shanghai 1,708 Guangzhou 349 Shenzhen 280 Tianjin 302 Number of Buyers (in 10,000 people) Hangzhou 167 Wuhan 335 Nanjing 193 Chengdu 151 Xian 133 Changsha 109 Suzhou 85 Jinan 76 Xiamen 72 Wuxi 818 Chongqin 71 Zhengzhou 67 Qingdao 71 Fuzhou 34 Ningbo 49 Shengyang 48 Hefei 42 NanChang 35 Shijiazhuang 47 Dalian 26 The Other 68 Cities 448 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -16- 找团购 上来优!
  • Comparative Analysis of China’s Top 10 Group Buying Websites2011 LetYo.COM All rights reserved. -17- 找团购 上来优!
  • The Deals Trend of Top 10 Group Buying Websites (March-December 2010) 500 2,500 拉手 2,261 (lashou.com) 450 美团 (meituan.com) 400 1,896 2,000 F团(ftuan.com) 350 糯米网 1,537 (nuomi.com) 300 1,500 大众点评团 (t.dianping.com) 250 1,154 满座 (manzuo.com) 200 1,000 嘀嗒团 818 (didatuan.com) 712 150 58团购 (58tuan.com) 100 500 24券 330 (24quan.com) 50 129 QQ团购 14 57 (tuan.qq.com) 0 0 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -18- 找团购 上来优!
  • The Buyers Trend of Top 10 Group Buying Websites Number of Buyers (March-December 2010) (in thousand people) 1,600 6,000 拉手 (lashou.com) 美团 1,400 5,036 (meituan.com) 5,000 糯米网 1,200 (nuomi.com) QQ团购 4,000 (tuan.qq.com) 1,000 大众点评团 (t.dianping.com) 满座 800 3,000 (manzuo.com) 2,448 嘀嗒团 2,208 600 (didatuan.com) 2,000 58团购 (58tuan.com) 400 24券 1,011 (24quan.com) 1,000 553 F团(ftuan.com) 200 350 139 3 12 23 0 0 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -19- 找团购 上来优!
  • The Average Per Capita Consumption of Top 10 Group Buying Websites (March-December 2010) 拉手 ¥140 (lashou.com) 美团 ¥120 (meituan.com) F团(ftuan.com) ¥100 糯米网 ¥87 (nuomi.com) ¥80 QQ团购 (tuan.qq.com) 大众点评团 ¥60 ¥57 (t.dianping.com) ¥48 ¥49 ¥50 ¥50 满座 ¥45 ¥40 ¥41 (manzuo.com) ¥35 ¥36 ¥36 ¥35 ¥31 ¥29 嘀嗒团 ¥29 ¥25 (didatuan.com) ¥20 ¥21 ¥19 ¥21 ¥13 58团购 (58tuan.com) ¥- 24券 (24quan.com) Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -20- 找团购 上来优!
  • Comparative Analysis between The Top 10 Group Buying Websites and Overall Group Buying Websites in China2011 LetYo.COM All rights reserved. -21- 找团购 上来优!
  • Although the sales of the top 10 Group Buying websites has reached CNY 1 billion, they only occupy 26% of the market. This shows that the China’s Group Buying market is a long-tailed industry. The Contrast Between The Sales of The Top 10 Group Buying Websites and All Group Buying Websites (March-December 2010) Long-tailed market Top 10 Group Buying Websites, 26% ¥976,282,348 All Group Buying Websites, ¥3,729,019,903 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -22- 找团购 上来优!
  • In average, the top 10 websites have created a higher amount of deals than the rest. The Average Number of Daily Deals per Website (March-December 2010) Top 10 Group Buying Websites, 1870% 1,752 All Group Buying Websites, 94 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -23- 找团购 上来优!
  • Market Forecast of Group Buying in China 20112011 LetYo.COM All rights reserved. -24- 找团购 上来优!
  • According to LetYo.com’s analysis, the compound monthly growth rate of the last 3 months in 2010 has reached 23% while the sales on December 2010 has reached CNY 900 million. Based on the figures in year 2010 (CNY 3.7 billion of sales), the market size forecast for year 2011 will reach CNY 18.2 billion, with an estimated growth rate of 392%. LetYo.com Estimate of Group Buying Market Size for Year 2011 CNY 20000 million USD 2.7 Billion CNY 15000 million Currency Rates: CNY 10000 million CNY 18.2 1 CNY = Billion 0.15 USD CNY 5000 million USD 0.5 Billion CNY 3.7 Billion CNY 000 million 2010 2011 Source:Referred from LetYo’s record on its website ©2011 来优(LetYo)团购生活 LetYo.com2011 LetYo.COM All rights reserved. -25- 找团购 上来优!
  • English 1. Chinas Group Buying(Groupon Clone) Market. Analysis(Brief). (2010, July 28). Retrieved from http://www.slideshare.net/TuangouEvangelist/20100728-chinas-groupbuying-market- letyobrief 2. Chinas Group Buying Market LetYo Mobile Monday. (2010, August 30). Retrieved from http://www.slideshare.net/TuangouEvangelist/20100830-chinas-groupbuying-market- letyo-mobile-monday-36pptm-5110813 3. China’s Group Buying Market. (2010, October 31). Retrieved from http://www.slideshare.net/TuangouEvangelist/20101031-china-group-buying-market Chinese 4. iresearch Group Buying Expert Column. (2010, September 12). Retrieved from http://column.iresearch.cn/u/anchenghai/ 5. 中国团购市场研究报告(2010年10月31号),摘自 http://wenku.baidu.com/view/a1e1edbef121dd36a32d82c3.html2011 LetYo.COM All rights reserved. -26- 找团购 上来优!
  • LetYo.com is a specialized search service focused on Group Buying deals and credibility with the largest Group Buying deal database and safety features such as site credibility level and safety mark. LetYo.com collects 20,000 daily deals from 1,500 services in China, including Meituan, Lashou, and many more. LetYo.com recommends the best of the daily deals to users based on the preferences they have expressed to LetYo.com. Highlights  China’s first Group Buying aggregator and search service (LetYo.com’s former domain, Tuan123.net was launched in April 1, 2010)  Short-listed in Red Herring Asia Top 200 Most Potential Tech Company  Awarded with“The Most Trustable Group Buying Aggregator in 2010” in The Annual China Information Innovation Awards which is organized by China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China  The first-ever accredited Group Buying aggregator by China National Credit Information Service Ltd  Exclusive partner for China National Credit Information Service Ltd., a subsidiary of the State Council and the Ministry of Commerce  Exclusive partner for Lenovo IdeaLife’s Group Buying channel  Jointly published “China Group Buying Market Research Report” with China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China, “China‘s economy and informatization” Magazine in Oct, 20102011 LetYo.COM All rights reserved. -27- 找团购 上来优!
  • The China’s Best Group Buying Search!