Agenda
• The Company
– Overview
– R&D Focus
– The Team
• Selected Projects
– CyberAd
– Hadassah
– ParAlert
• Added Value

The Company
• Founded in 2006
• 17 Employees
• Over 40 innovative and startup Projects
• Company Vision: Creating Cool Initiatives
• Core Values – 4Cs
– Creativity
– Constant Improvement
– Cooperation
– Caring
• Roadmap - 2009
– On demand development (70%)
– In-house ventures (30%)

The Company - R&D Focus
• Web Application development
– Strong systems development foundations
– Extensible & Scalable
– 61% of projects involve web app. development.
– PHP, Ruby, PERL, .NET
– HTML, CSS, JS, Flash, Flex
• Specialize in video systems
– Processing & Transmission
– 67% of projects involve video as core functionality.
– Directshow, Flash, WindowsMedia
• Other Platforms: Mobile, Desktop applications

The Company – The Team
CEO
Mr. Tsvika
Kleinman
Graphic Marketing &
Office Manager Founder & Founder &
Designer Sales
Ms. Revital Head of R&D Bizdev
Mrs. Tal Ms. Sivan Biran Mr. Daniel
Mireino Mr. Gabi Lee
Alexander Amitai
Team Lead
Team Lead
Mr. Micky
Mr. Ofir Gur
Fremkel
QA
Mr. Roman
Edneral
Developer Developer Developer Developer
Developer Developer Developer Developer
Mr. Andrey Mr. Eli Ben- Mr. Michael Mr. Dima
Mr. Ram Segal Ms. Noa Giladi Mr. Ran Bar-Zik Mr. Eran Uzan
Kovalov Salamin Kapuler kosoyvskey

Added Value
• 100% meet schedules
• Creative solutions
• Project management methods that fit you
• FDP
• Performance
• Usability
• Lifetime guarantee for bug fixes

Some of Our Projects

CyberAd
• Description
– Online advertising system for video-stream publishers and advertisers
• http://www.cyberadworld.com
• http://www.cyberpeter.com - demo
• Innovation
– Mach algorithm
– 4 smart Video Players (Flash and WMV):
real time processing, “actually shown”
• Patent pending

CyberAd (2)
• Components:
– Web Site
– Directshow ActiveX
– Flash Component
– JS/Flash Player
– Match Engine
– Reporting/Billing
– Trigger Server
• Numbers
– Development: 12m
– Throughput: 20K views/sec, 350 matches/sec
– Lines of code: 28K (>40K including HTML)

Hadassah
• Description
– Help disabled patients through interactive visual simulation.
• Innovation
– Color-based skin detector
– Real-time Shoulder and palm detection (with changes in the environment)
– Shadow detection
• Status
– Clinical testing are being done at the moment.
• http://edition.cnn.com
/2007/TECH/09/19/fs.VR.stroke/index.html

Hadassah (2)
• Components:
– Gaming platform
– Directshow Filter
– Bayesian skin detector
• Numbers
– Development: 5m
– Throughput: 25FPS, 640x480
– Lines of code: 21K

ParAlert
• Description
– Protect children on the Internet.
• Innovation
– Hooking the KM
– Text processing
• Status
– Active
– Distribution agreement with 012 and HVR.
• http://www.paralert.co.il

Selected Projects – Paralert (2)
• Components:
– Web Site
– Server
– Desktop App.
• Numbers
– Development: 3m
– Throughput: 10K users, 35Mbps, 37M records
– Lines of code: 15K (including ASP)

Selected Projects – Tucoola
• Integrateable gaming analytics
platform
• children enrichment products and
content
• focused on parents and children aged
2-8

Selected Projects – Kontera
Description:
• Relevant In-Text Advertising & Related
Information solutions online.
• Real-time semantic analysis of content
and other information to dynamically
hyper-link the terms that most accurately
represent and predict user-intent and
engagement.
• More than 100 Million unique users per
month
Components developed:
• Client side Popup application
• Server side : Ad center management for
advertisers
• Technology:
• ActionScript 3 with ActionScript 2 support
• Java script

ekkoTV
• Jabber/XMPP
• IM integration (Yahoo, MSN, ICQ,
Gooogle, AOL)
• White label
• Javascript/Action script
• Python, ErLang
• Video – FMS
• Multiple video conferencing

The Code
The client: INTERNEXT M.P
• Project description:
Multiplayer trivia games, for real money!
• The Innovation:
– A player can search for
answers on-line
– High winning chances
an answer every 10 sec

The Code (2)
• Components:
– SFS – a multiplayer games server
– Adobe Flash/Flex
– Drupal
– MySQL Stored Procedures
• The Challenges:
– Hebrew Flex/Flash
– Combination of all of the included technologies
• Numbers
– Development: 3 m
– Throughput: ???
– Lines of code: 16.4K

DSNR media group
• Closed system for interactive campaign
management
• Integration with Yield Manager API
• Data consistency
• ActiveX component for automated user
simulation
• UI design for maximum efficiency
• PHP, Ajax, C++, NPAPI

Thank you!