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Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
Create buzz by link sharing
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Create buzz by link sharing

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Transcript

  • 1. CREATING BUZZ
  • 2. WORD OF MOUTH MARKETING
  • 3. TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTAND WHAT’S BROKEN WITH TRADITIONAL MARKETING.
  • 4.
    • How to use WOMM Techniques and Social Media to drive growth by creating a positive Buzz around your product and services
  • 5. IS YOUR CAMPAIGN HAVING A NEGATIVE IMPACT ON YOUR BRAND?
  • 6. ONLY 18% OF TV ADS GENERATE POSITIVE ROI
  • 7. 84% OF B2B CAMPAIGNS RESULTED IN LOWER SALES
  • 8. 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES
  • 9. ONLY 14% TRUST ADS
  • 10. 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES
  • 11. TRADITIONAL MARKETING & ADVERTISING ADVERTISING CLUTTER MEDIA FRAGMENTATION CONSUMERS TUNED OUT LESS EFFECTIVE MORE EXPENSIVE LESS TRUSTED LOWER ROI
  • 12. WOMM POWER … the JESUS PHONE rocks! ..i got to have an iPhone 1. 2.
  • 13. TWO THIRDS OF U.S. ECONOMONY DRIVEN BY WOM
  • 14. POSITIVE CORRELATION TO BUSINESS GROWTH
  • 15. BRAND ADVOCACY DRIVES BUSINESS GROWTH
  • 16. BRAND ADVOCACY EVEN MORE IMPORTANT THAN BRAND IMAGE OR BRAND SATISFACTION
  • 17. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  • 18. 91% LIKELY TO BUY ON RECOMMENDATION
  • 19. 92% PREFER WOM RECOMMENDATION
  • 20. BRAND ADVOCATES AVERAGE CUSTOMERS CLIENTS CONSUMERS
  • 21. WOMM = C2C CONVERSATION Consumer-to-consumer conversation
  • 22. TRADITIONAL MARKETING & ADVERTISING NOT …
  • 23. BUZZ = INFECTIOUS CHATTER WHAT’S HOT WHAT’S ATTRACTIVE
  • 24. VEHICLE FOR CONTAGION
    • PERSON-TO-PERSON TALKING
    • TALKING BY PHONE
    • SOCIAL MEDIA TOOLS
    • SMS
    • E-MAIL
    • IM
    • BLOGGING
    • VBLOG
    • WRITING
  • 25. LINKS OR NODES SPREAD BUZZ NETWORK A NETWORK B NODE TRUSTED CHANNEL
  • 26. BIRDS OF A FEATHER FLOCK TOGETHER The term homophily stems from study of social networks. HOMOPHILY
  • 27. ALL ABOUT… INTERACTION IN & AMONG INVISIBLE NETWORKS
  • 28. WIDGET & BLIDGET
  • 29. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia SOCIAL MEDIA
  • 30. BUZZ MARKETING WITH BLOGS… 70 million blogs in just 4 years. 120K blogs being added each day.
  • 31.
    • How does information flow in my industry?
    • Where do people get their information?
    • Does information flow in a centralized way?
    • How do consumers interact in my industry?
    • Do they hangout in networks?
    • How big are these networks?
    • Is my industry conservative?
    • What influences my customers?
    • Who influences my customers?
    • Is my product risky?
    ASK YOURSELF…
  • 32.
    • Submitted
    • By
    • Sudha Thangavel
    • SEO Specialist
    • Payoda Technologies
    • http://www.sudhaseo.blogspot.com

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