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Reebok Marketing Strategy
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Reebok Marketing Strategy

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Adv 420 Final Presentation

Adv 420 Final Presentation

Published in Business , News & Politics
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Transcript

  • 1. REEBOK By: Travis Stroh
  • 2.  Manufacturer of professional sports equipment (NFL, MLB, NHL)  Athlete Endorsements  Recognized worldwide  Designed first women’s athletic shoe (1981)
  • 3. Marketing Goals  Increase the breadth of the types of sporting equipment produced  Compete with other brand name leaders  Attract new markets and gain a wider customer base  Utilize various social media outlets to boost promotion
  • 4.  Reebok is limited in the amount of products they offer Proposal to outdoor sportsman  By creating a new line of outdoor apparel, Reebok can attract new customer and potentially become a brand name in outdoor sports.
  • 5.  Enhance Reebok’s line of outdoor/hunting apparel (boots, coats, pants etc.)  Offer in-store and online shopping  Promote new campaign through various shopping and social media sites  Frequently appear in keyword searches  Gain new followers The Strategy
  • 6.  Target Market  Hunters/Fishers: Ages 18-50  Clothes are sporty, yet comfortable, warm and effective
  • 7. Marketing cont.Budget Advertisement in social media-$5,000/month Magazine Ad’s-$10,000/ad Keyword search-$3,000/keyword
  • 8. Marketing cont.-Promotion
  • 9. Endorsements
  • 10. If Successful…  Reebok will compete with leading outdoor sports brands  Become the preferred brand of more people  Increase production of products  Increase profits  Produce quality goods that allow you to attack nature