Firefox 3.5 Launch: Social Media Workshop

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    Firefox 3.5 Launch: Social Media Workshop - Presentation Transcript

    1.  
    2. Why Social Media? Why Social Media? World Records!
    3. Top news on Digg
      • Leveraged local SNS:
      • Hi5
      • Orkut
      • Grono.net
      • Douban
      • MySpace.cn
      • mixi.jp
      • and, more!
      54,000 Facebook members!
    4. +34 Million impressions via blog site badges 34M Impressions via blog site badges
    5.  
    6. Official Mozilla Firefox Fan Page: 367,404 Fans And Thousands more across related Pages and Groups
    7. Follow our tweets to get the latest news and updates!
    8.  
    9. Help make a splash! Help make a splash with Firefox 3.5!
      • Identify the top social media tools and groups in your locale
      • Share them on Spread Firefox
      • Get the word out about various aspects of the launch. Use tags: fx3.5 & spread
      • firefox (for flickr)
      • Help energize the Facebook page
      How can you help?
    10.  
    11.  
    12. Leverage Your Status Message
    13.  
    14.  
    15. Donate Your Profile Image
    16. Donate Your Profile Image
    17.  
    18. Donate Your Profile Image
    19. Donate Your Profile Image
    20. Donate Your Profile Image
    21. Donate Your Profile Image
    22. Donate Your Profile Image
    23. Donate Your Profile Image
    24.  
    25.  
    26.  
      • Post or drive up launch-related stories on Digg or Reddit
      • Encourage other people via Twitter, Facebook, etc.
      • Join Digg Firefox: http://www.spreadfirefox.com/node/540
    27. Create an Event
    28. Newsworthy!
      • Faster Campaign
      • What’s new in Firefox 3.5
      • Testimonials
      Videos
      • Developer-focused campaign of blog posts & demos
      • Highlights all of the new web developer features in Firefox 3.5
      • Showcases what you can now do with open web technology
      • Help spread the word about the demo & posts using social media
      • https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days
      Firefox 3.5 in 35 days
      • Upgrade the Web
      • Spread Firefox driven program
      • Encourage people to get off of IE6 and onto a modern browser
      • Dynamic Affiliate buttons & blog widgets
      Upgrade the Web
      • RC candidates (typically 2 -3)
      • General availability
      The Product Launch
      • Join "Tweet Firefox”
      • Create a Twitter or Identi.ca account
      • Identify your regional social networks
      How to get started
      • Find us on Mozilla IRC #marketing
      • Join [email_address]
      • Join our bi-weekly calls
      Get in touch!
      • Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox
      • List of regional sites: http://www.spreadfirefox.com/node/4143
      • CMG:
      • https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking
      Resources
    29. Any other ideas?
    30.  

    + TshahianTshahian, 5 months ago

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