Why Social Media? Why Social Media? World Records!

Top news on Digg

Leveraged local SNS: Hi5 Orkut Grono.net Douban MySpace.cn mixi.jp and, more! 54,000 Facebook members!

Leveraged local SNS:

Hi5

Orkut

Grono.net

Douban

MySpace.cn

mixi.jp

and, more!

+34 Million impressions via blog site badges 34M Impressions via blog site badges

Official Mozilla Firefox Fan Page: 367,404 Fans And Thousands more across related Pages and Groups

Follow our tweets to get the latest news and updates!

Help make a splash! Help make a splash with Firefox 3.5!

Identify the top social media tools and groups in your locale Share them on Spread Firefox Get the word out about various aspects of the launch. Use tags: fx3.5 & spread firefox (for flickr) Help energize the Facebook page How can you help?

Identify the top social media tools and groups in your locale

Share them on Spread Firefox

Get the word out about various aspects of the launch. Use tags: fx3.5 & spread

firefox (for flickr)

Help energize the Facebook page

Leverage Your Status Message

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Donate Your Profile Image

Post or drive up launch-related stories on Digg or Reddit Encourage other people via Twitter, Facebook, etc. Join Digg Firefox: http://www.spreadfirefox.com/node/540

Post or drive up launch-related stories on Digg or Reddit

Encourage other people via Twitter, Facebook, etc.

Join Digg Firefox: http://www.spreadfirefox.com/node/540

Create an Event

Newsworthy! Faster Campaign What’s new in Firefox 3.5 Testimonials Videos

Faster Campaign

What’s new in Firefox 3.5

Testimonials

Developer-focused campaign of blog posts & demos Highlights all of the new web developer features in Firefox 3.5 Showcases what you can now do with open web technology Help spread the word about the demo & posts using social media https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days Firefox 3.5 in 35 days

Developer-focused campaign of blog posts & demos

Highlights all of the new web developer features in Firefox 3.5

Showcases what you can now do with open web technology

Help spread the word about the demo & posts using social media

https://wiki.mozilla.org/Evangelism/Firefox3.5/35Days

Upgrade the Web Spread Firefox driven program Encourage people to get off of IE6 and onto a modern browser Dynamic Affiliate buttons & blog widgets Upgrade the Web

Upgrade the Web

Spread Firefox driven program

Encourage people to get off of IE6 and onto a modern browser

Dynamic Affiliate buttons & blog widgets

RC candidates (typically 2 -3) General availability The Product Launch

RC candidates (typically 2 -3)

General availability

Join "Tweet Firefox” Create a Twitter or Identi.ca account Identify your regional social networks How to get started

Join "Tweet Firefox”

Create a Twitter or Identi.ca account

Identify your regional social networks

Find us on Mozilla IRC #marketing Join [email_address] Join our bi-weekly calls Get in touch!

Find us on Mozilla IRC #marketing

Join [email_address]

Join our bi-weekly calls

Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox List of regional sites: http://www.spreadfirefox.com/node/4143 CMG: https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking Resources

Tweet Firefox: http://www.spreadfirefox.com/tweetfirefox

List of regional sites: http://www.spreadfirefox.com/node/4143

CMG:

https://contribute.mozilla.org/Marketing/Blogging%2C_Tagging_and_Social_Networking

Any other ideas?