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Trustev Pitch Deck

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Trustev is a real time, identity verification platform dedicated to eliminating two of the biggest problems in ecommerce - payment fraud and selling globally into countries traditionally blocked for …

Trustev is a real time, identity verification platform dedicated to eliminating two of the biggest problems in ecommerce - payment fraud and selling globally into countries traditionally blocked for fear of fraud.


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  • Integration options
  • Standard format – china opportunity
  • Transcript

    • 1. Real time, online identity verification hello@trustev.com @trustev
    • 2. $20 Billion Fraud Growing 2X the rate of online commerce *Online Fraud Report, CyberSource, 2012 *LexisNexis Report 2012
    • 3. 27% 200 Of all online orders reviewed Man-days every year *Online Fraud Report, CyberSource, 2012 Million *LexisNexis Report 2012
    • 4. 8% Fraud Post-review *Online Fraud Report, CyberSource, 2013
    • 5. the solution Optional Social Login • • • • • Identity Activity Interactions Friends Location Trustev’s Social Fingerprinting Technology Social Data Customer is validated using traditional fraud data, rebuilt for present-day technologies Behavioral Data Transaction data TRUSTEV Score Scored 0-100 Under 65 Score 65-70 Fraudsters Rejected Manual Review Over 70 Approved • • • • • • IP Detection Proxy Piercing Browser ID Device ID Site velocity Real-time mobile lookup Trustev’s next-gen rebuilds of fraud technologies
    • 6. technical flow Trustev score >70 Monitoring Consumer Behaviour on Website (using JS) SocialLogin Using JS, Plugin or Custom API eCommerce Checkout Process (e.g. Basket complete) Real-Time Trustev Decision Engine • • • • • • • Algorithms Static profiler Activity Profiler Interaction Profiler Contact Profiler Location Profiler Transaction Profiler Trustev score <65 Continue to Payment Process Trustev score 65 - 70 Yes (Optional) External Manual Review Process Exit Checkout Process No
    • 7. integration options
    • 8. technology Scalability Built to scale across continents Simple, scalable and modular architecture allows for rapid up and down scaling of service across multiple regions to adapt to demand. Security Multiple cloud vendors for unrivalled up-time Sharing the load across multiple cloud vendors, data centres and continents to ensure continued service. Reliability PCI-DSS compliant architecture Architecture is PCI-DSS compliant to conform to payment industry standard security specifications. Analytics Trustev’s system is designed to provide best in class, realtime analytics to ensure that you’re working with real, accurate and current information.
    • 9. business model simple | straightforward | per transaction Fee 0 – 1000/mth Free 10,000 – 100,000/mth Up to 1,000,000/mth 10c 8c Call per transaction per transaction Custom agreement Includes Advanced Analytics & Profiling Free Offering 1000 – 10,000/mth Includes Advanced Analytics & Profiling Includes Advanced Analytics & Profiling Medium Large Enterprise no integration costs | no monthly minimums. Prices are based on monthly payment.
    • 10. the team Pat Phelan CEO Chris Kennedy CTO John Peavoy VP Sales • 15 years in sales and telecommunications • 5+ years experience driving online global platforms • 20 years sales with/to global B2B multinationals • Founder of businesses with valuations over €75 million • Lead architect and manager of global telecoms platform • Large scale business solutions > $20M p/a Donal Cahalane CMO Diarmuid Thoma Director of Fraud & Data Strategy • 15+ Years International Marketing and Brand Experience. • 12 years front line experience in the management of fraud solutions. • Launched and managed brands that exited/sold for $100m+ • Worked at Facebook, Symantec and Meteor Alexia Golez Senior Developer • 7 years delivering large engineering projects, building, shipping and supporting complex product solutions. • Worked at Microsoft EMEA HQ
    • 11. investors $3 million closed in seed investment
    • 12. advisors & partners Anil Hansjee Former Head of Commercial Development and M&A at Google EMEA Trevor Healy CEO Amobee, former GM/VP at Paypal, GM/VP at Verisign, CEO Jajah, Chief Innovation Officer & Board member at Telefonica. David Coallier Investor. Data Scientist. Multiple successful exits in data/platform sectors
    • 13. summary April 2012 Software Development begins • World’s first Social Fingerprinting solution Jan 2013 Out of stealth • Developed to significantly reduce Cardholder Not Present (CNP) fraud Mar 2013 Runner up – London Web Summit & accepted into Wayra April 2013 Seed Round Raised $300K. Private Investors & Telefonica May 2013 Public Launch @ TechCrunch Disrupt NYC May 2013 First Live Customer Trials • Simple, easy to integrate and low cost to ensure fast adoption June 2013 Named Top Technology Startup in Europe • World-class team and advisory board • Real-time verification process • Unique algorithms developed over 2 years. Patents pending • Flexible platform with social and custom data layers • Significantly increases checkout conversion rates
    • 14. ENABLING GLOBAL eCOMMERCE
    • 15. China opportunity There are over 3.5 billion China UnionPay cards Only 1% of online retailers outside China accept this card due to fraud concerns
    • 16. Step 1. Select Purchases
    • 17. Step 2. Checkout
    • 18. Step 3. ID Verification
    • 19. Step 4. ID Confirmation Trustev extracts identity information using the Facebook API and user completes empty fields. User clicks "Yes"
    • 20. Step 5. User enters payment details and saves them with Trustev (optional)
    • 21. Step 6. Purchase Complete
    • 22. Step 7. Finished
    • 23. Step 1. Select Purchases
    • 24. Step 2. Checkout
    • 25. Step 3. ID Re-confirmation
    • 26. Step 4. Confirm Payment
    • 27. Step 5. Purchase Complete • Trustev has verified identity • Cookies & cookie-less technologies • Question to re-confirm identity • Trustev has taken payment, guaranteed payment to the merchant and increased conversions
    • 28. Step 6. Finished
    • 29. THANK YOU

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