How to Obtain New Clients Online

  • 858 views
Uploaded on

This presentation will give you the key elements to building a solid online marketing strategy utilizing the best practices for Search Engine Optimization, Pay-Per-Click advertising and social media …

This presentation will give you the key elements to building a solid online marketing strategy utilizing the best practices for Search Engine Optimization, Pay-Per-Click advertising and social media marketing. This will include what critical pitfalls to avoid and a road map of steps for a successful online sales program.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
858
On Slideshare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Obtain New Clients Online Gustavo Lucardi, COO, Trusted Translations, Inc.
  • 2. Do you Obtain Clients Online? • How do you obtain clients online? • Interactive Session • Participative Session • Learn from everybody • Feel free to ask any questions or to provide comments during the presentation
  • 3. • Suspects or Just Visitors (Impress) • Prospects (Educate) • Leads (Engage) • Opportunity (Persuade) • Sale (Return) • Recurrent Client (Keep returning, Add value, Submit Online) Your Website Visitors Could Be
  • 4. Content Sites (Lead Generation Sites) Suspects Prospects Leads Ecommerce Sites Suspects Prospects Leads Opportunity Sale Objective of your Website
  • 5. • How many of you have a Lead Generation Site? • How many of you have an Ecommerce Site? • Advantages of Ecommerce Sites • Advantages of Lead Generation Sites Objective of your Website
  • 6. Traffic • Not just any traffic! • Quality Traffic • Convert into Leads • And later into Sales
  • 7. Play on Google’s Side!
  • 8. Play on Google’s Side!
  • 9. Play on Google’s Side!
  • 10. • How many of you use Webmaster Tools? • How many of you have Analytics? • How many of you use AdWords? • Interaction between Google Webmaster Tools, Google Analytics and Google AdWords Play on Google’s Side!
  • 11. Google in Detail: Hummingbird
  • 12. • In September 2013, Google announced that it had rolled out a brand new algorithm – "Hummingbird" – the month before • The name was chosen with care – the Hummingbird is very fast, and extremely precise • Through Contextual and Conversational Search, Google is getting better at understanding the “search intent” of the user and producing matched search results – quickly and accurately Google in Detail: Hummingbird
  • 13. Example of Contextual Search Google in Detail: Hummingbird
  • 14. Example of Conversational Search Google in Detail: Hummingbird
  • 15. Bounce rate represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site. A visitor may bounce by: • Clicking on a link to a page on a different web site • Closing an open window or tab • Typing a new URL • Clicking the "Back" button to leave the site • Session timeout Google in Detail: Bounce Rate
  • 16. Monday: Page A > Page B > Page C Tuesday: Page B > Page A > Page C Wednesday: Page A > Exit How many pageviews for each page? Which is the Bounce Rate for each page? Which is the Exit Rate for each page? Page A: 3 pageviews, 50% bounce rate, 33% exit rate Page B: 2 pageviews, 0% bounce rate, 0% exit rate Page C: 2 pageviews, 0% bounce rate, 100% exit rate Google in Detail: Bounce Rate
  • 17. • Search Engine Optimization (SEO) • Pay-Per-Click Advertising (PPC) • Social Media Marketing (SM) • Have a Strong Online Presence • Play on Google’s Side (Webmaster Tools, Analytics and Adwords) Online Sale Strategy
  • 18. • On Site SEO - Off Site SEO • Local SEO - Niche • Responsive Design • Landing pages • Snippets • Long Tail Keywords vs Vanity Keywords • Bounce Rate! Online Sale Strategy: SEO
  • 19. • Adwords is 90% of your PPC strategy • Adwords is the short way to do Keyword research by iteration (try and error) • Remarketing: Similar Audiences is the most interesting tool in Adwords (and in Analytics!) • Find the best remarketing combinations (AdWords/Analytics) • Adwords Relation with SEO: More Impressions > More Organic Traffic Online Sale Strategy: PPC
  • 20. Know the Value of your Website Visitors • 100 Suspects, 20 Prospects, 10 Leads, 2 Opportunities, 1 Sale • And the value of a Sale is 100 USD (Gross Margin) and the Lifetime Value of a Client is 200 USD (Gross Margin) • Which is the value of a Suspect, a Prospect, a Lead, an Opportunity and a Sale? • Suspect (Visitor) 2 USD, Prospect 5 USD, Lead 20 USD, Opportunity 100 USD, Sale 200 USD • The value of a Visitor tells you how much you could
  • 21. • SMO (Organic) vs SM PPC vs Social SEO • You must have a strong Online Presence • Facebook • Twitter • Linkedin • Blogs (No guest posting on other blogs) • PRs Online Sale Strategy: SM
  • 22. For a Successful Online Sales Program… • Use Webmaster Tools, Analytics, and Adwords and interact with them • Integrate SEO, PPC and SM in a comprehensive Online Strategy and interact with them • Have a Strong presence Online • Know the value of the Suspects, Prospects, Leads, Opportunity, Sale, and Lifetime of a Client by Channel, in the most detailed way you can, even by keyword
  • 23. Bonus Track • There are still opportunities out there • 25% of searches have never been seen before • There is still no content for some google searches • For example, before this presentation, there was no content online for the exact phrase: “How to Obtain New Clients Online” https://www.google.com/#q=%22how+to+obtain+new+clients+online%22
  • 24. Thank you! Gustavo Lucardi glucardi@trustedtranslations.com