Stats to Get Your Boss Caring About Reviews and UGC

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You encourage your guests to write reviews; you read all the online comments about your hotel; you diligently respond to these reviews, posts, tweets, etc. Yet day in and day out, you are on the receiving end of the same sorts of questions: “What is the ROI of responding to these reviews?” “So what if we improve our online reputation, how does it impact bookings?” Arm yourself with these great stats the next time you are asked these kinds of questions.

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Stats to Get Your Boss Caring About Reviews and UGC

  1. 1. Getting frustrated trying to convince your boss why you spend time on all this review “stuff”?
  2. 2. Frustration…
  3. 3. Frustration… BE GONE.
  4. 4. These sweet stats can help you make your case.
  5. 5. 1. 81% of all travel reviews are positive
  6. 6. (So, the more reviews a hotel has,
  7. 7. (So, the more reviews a hotel has, the less weight a negative review carries)
  8. 8. 2. Hotels that respond to guests average 147% more reviews
  9. 9. And remember… MORE REVIEWS
  10. 10. And remember… MORE REVIEWS = BETTER SCORES
  11. 11. And remember… MORE REVIEWS = BETTER SCORES = BETTER RANKS
  12. 12. And remember… MORE REVIEWS = BETTER SCORES = BETTER RANKS (it is part of TripAdvisor’s rank algorithm)
  13. 13. 3. 71% of travelers think that management responses are important.
  14. 14. with%a%1%%increase%in%TrustScore,%a%hotel’s% average%daily%room%rate%increases%about%4.6%.% As%it%turns%out,%guests%are%willing%to%pay%more% for%a%hotel%with%a%beAer%reputaBon.% So…
  15. 15. with%a%1%%increase%in%TrustScore,%a%hotel’s% average%daily%room%rate%increases%about%4.6%.% As%it%turns%out,%guests%are%willing%to%pay%more% for%a%hotel%with%a%beAer%reputaBon.% So… you need to be RESPONDING
  16. 16. with%a%1%%increase%in%TrustScore,%a%hotel’s% average%daily%room%rate%increases%about%4.6%.% As%it%turns%out,%guests%are%willing%to%pay%more% for%a%hotel%with%a%beAer%reputaBon.% So… you need to be RESPONDING (check out our guide to management responses here)
  17. 17. 4. Hotels that respond to reviews average 6% higher scores (and higher scores = more bookings)
  18. 18. Yet only 32% of hotels are responding to reviews
  19. 19. STAND OUT
  20. 20. STAND OUT (and improve scores)
  21. 21. STAND OUT (and improve scores) BY LISTENING AND RESPONDING TO TRAVELERS
  22. 22. 5. With a 1% increase in TrustScore, a hotel’s ADR increases about 4.6%
  23. 23. As it turns out, guests are willing to pay more
  24. 24. As it turns out, guests are willing to pay more for a hotel with a better reputation
  25. 25. Reviews and reputation are incredibly important for…
  26. 26. Reviews and reputation are incredibly important for… higher scores,
  27. 27. Reviews and reputation are incredibly important for… higher scores, better visibility
  28. 28. Reviews and reputation are incredibly important for… higher scores, better visibility and more revenue
  29. 29. So unless you have a surplus of cash that you don’t know what to do with,
  30. 30. focus on your reviews and reputation
  31. 31. focus on your reviews and reputation (you can thank us later)
  32. 32. About TrustYou TrustYou’s% Mission% is% to% posiBvely% influence% travelers’% decisions.% We% know% that% customers% digest% and% leverage% lots% of% opinions% to% make% good% choices,% and% we% are% passionate% about% beAer% travel,% tourism% and% hospitality% experiences.% Since% 2008,% TrustYou% has% set% the% standard%for%online%reputaBon%management%with% soluBons%for%hotels,%restaurants%and%desBnaBons% to% analyze% online% reviews,% tweets% and% posts% across%the%social%web,%to%gather%trusted%reviews% directly% from% its% customers,% and% to% use% the% authenBc% conversaBons% to% successfully% market% online%reputaBons.% % We% also% offer% hoteliers% free% survey% soluBons% to% gain% more% reviews% and% push% them% to% sites% like% TripAdvisor,% as% well% as% markeBng% tools% like% the% TrustScore.% Learn% more% about% us% here:% www.trustyou.com% or% contact% us% for% a% free% demo.%

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