"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides

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This is the deck we used at a recent webinar to explain the difference between a "website" vs. a "web presence" and what must be done to manage your web presence. In order to follow along and get the …

This is the deck we used at a recent webinar to explain the difference between a "website" vs. a "web presence" and what must be done to manage your web presence. In order to follow along and get the most from these slides please download our white-paper "10 Things Businesses MUST Do To Stay Relevant Online" at http://trustworkz.com/white-paper/ This is a comprehensive guide to help you to better understand and manage all aspects of your web presence including SEO, Content Marketing, Social Media, Video, Hyper-local Marketing, Etc. Enjoy!

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  • 1. Web Presence Management…Building Online Dominance Web Presence Management Webinar Slides facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkz©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 2. Web Presence Management is required today to Be seen… Be found…Be Dominant What has changed on the internet and what affects your website?  Google now requires fresh content  Blogging is most preferred fresh content  Strong social media platform shows relevance The Internet is in a constant state of flux facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 3. 10 most important Must-Dos facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 4. 1- Have a high performance website  Your website is the centerpiece & hub  Content Management Systems (CMS)  Wordpress is the preferred CMS platform  Static sites no longer valid CMS management systems allow for a robust “Web Presence” facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 5. 2- Create Content using Blogging Your blog is your online library. Blogs will:  Build social media footprint  Establish your brand  Position yourself as expert  Search engines reward sites with blogs  Blogs are interactive  People do business with those they like, know, and trust Networking builds rapport in person…blogging does it online facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 6. 3- Content must be properly optimized  SEO must be constantly tweaked  Search engines in a constant state of flux  All content on website must be optimized Gain understanding of how search engines function facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 7. 4- Social media participation  Businesses must embrace social media  You have to give in order to get  People pick their own channels  Society uses social media to connect with those they like, know, and trust  Your challenge = join the conversation & deliver value These channels will keep and grow your sphere of influence facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 8. 5- Email marketing  Email marketing nurtures and converts leads  Email strategy is very important  “Call to action” on your website front and center This will gain new subscribers and grow your list facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 9. 6- Facebook  You need to create a business page on Facebook  “Likes” can then follow and share your content  Followers interacting is seen by all connections  Interaction grows awareness and reach Most often, Facebook is in top 5 sites that drive traffic facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 10. 7- Google+  - Google+ is “social layer” that integrates with all Google products  “Hangout” feature allows simultaneous video chat To be found you must have an active Google+ page facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 11. 8- Video  YouTube is the second largest search engine  People engage with video differently and more often than written pieces  Your YouTube Channel allows videos to be linked to your site  Videos should be embedded and SEO’d on your website  Video should be shared on Facebook Video increases your chances to be found! facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 12. 9- Google Local (formerly Google Places)  Google Local provides listing information for local businesses  Searching with product/service plus city name gets local search results  Accuracy and consistency about your business imperative  Listing must be completed 100%  Access service through Google account facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 13. 10- Analytics  Monitor key performance indicators (KPIs) to ensure best use of time  Provides focus on results produced  Free tool from Google Google Analytics allows you to monitor your websites traffic facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 14. TO SUMMARIZE Web Presence Management (not just a website) is required to Be seen… Be found… and Be Dominant on the internet. You Must: 1- Have a high performance website 2- Create Content using Blogging 3- Content must be properly optimized 4- Social media participation 5- Email marketing facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 15. 6- Facebook Business Page 7- Google + Business Page 8- Add Video to your site 9- Engage with Google Local 10- Analyze the Analytics facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 16. Best Practices to engage your target audience with your content – Add social media icons to:  All your printed materials  To all email signatures  Display placard on lobby counter  Print copies of best green blog posts for hand out  Encourage clients to post a positive review Incorporate a robust Web Presence, not just a website, and Be Seen…Be Found…Be Dominant facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275
  • 17. www.trustworkz.com Susan Wright, Digital Marketing Consultant 678-899-0509 Email: susan@trustworkz.com facebook.com/TrustWorkzInc twitter.com/TrustWorkz youtube.com/user/TrustWorkzWeb Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275