Results Of Insiders’ Poll On Trust
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Results Of Insiders’ Poll On Trust

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Poll finds management of online social networks lacks sufficient competency in enabling trust.

Poll finds management of online social networks lacks sufficient competency in enabling trust.

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Results Of Insiders’ Poll On Trust Results Of Insiders’ Poll On Trust Presentation Transcript

  • Insiders’ Poll on Trust in Online Social Networks Results September 22, 2008
  • Respondents agree: OSNs are important for business OSNs are underutilized by business Trust is critical for OSNs Rating and reputation systems are inadequate for trust More needs to be done to improve trust Controls and restrictions limit OSN effectiveness Risk management does not develop trust Trust enablement is a distinct management competency Management does not have sufficient competency in enabling trust OSNs need to invest more in optimizing conditions for trust
  • Respondents emphatically agree: OSNs are valuable for business OSNs are underutilized by business Trust is critical for OSNs More needs to be done to improve trust OSNs need to invest more in optimizing conditions for trust
  • Although most agree, greatest disagreement is that: Controls and restrictions limit OSN effectiveness Management does not have sufficient competency in enabling trust
  • Respondents are most divided about: Management’s competency in enabling trust How risk management practices contribute to developing trust The effectiveness of controls and restrictions
  • Respondents are most uncertain about: How risk management practices contribute to developing trust Management’s competency in enabling trust Trust enablement being a distinct management competency
  • Respondents with an opinion about the most contentious statements agree most strongly that: Trust enablement is a distinct management competency
  • Preliminary Conclusions OSNs are important for business and trust is critical to their success; Traditional managerial procedures and practices may be inadequate for addressing the trust requirements of OSNs; and Trust enablement may be a valuable incremental competency for OSN management.
  • Implications Companies should explore ways of using OSNs more effectively, favouring those that provide richer conditions for trust; Management should examine their approach to addressing trust considerations. How effective are traditional management practices in self- organizing environments? Organizations using and operating OSNs should address trust considerations explicitly, rather than relegating them to risk management.
  • Final Report Includes detailed analysis of data and comments Will be available for purchase and from sponsors Sponsorship opportunities are available Inquire about final report with Alex Todd at AlexTodd@TrustEnabement.com Download summary data from http://TrustEnablement.com/OSN_Trust_Poll- SummaryData.pdf