American Dream Survey                Summer 2012
Optimism Outpaces Reality • Interest in supersized homes (3,200+ square feet)   up to 11%, from 6% in 2011 • 78% of renter...
Early Signs of Recovery Fuel OptimismKey optimism drivers*              Where the recovery stands nowLower foreclosures an...
Prices Have Turned the Corner• Asking prices  stabilized in  Sept, rose in  Feb• Quarterly  growth in 86 of  100 largest  ...
Supersized Homes Make Comeback
Inventory Can’t Fulfill Big Dreams                   Ideal Home Size   Current Inventory MixSquare footage                ...
First House Won’t be Dream Home                                           First-Time Homeowner          Amenity          R...
Most Renters Want to Buy… LaterWhen will you buy?   2011 Survey   2012 surveyWithin 6 months          4%            3%7 to...
Return to Bubble Prices? C’mon! • 61% expect local prices to rise in next 12 months    – Totally reasonable • 58% expect l...
Still Far From Normal• Each month we compare  key metrics to the worst  and normal   – New Construction Starts   – Existin...
Recovery: Slow, With Risk of Bumps• At this  rate, normal  comes in  early 2016• Risks from  Europe, budg  et, foreclosur ...
Thank You!More questions? Email pr@trulia.com
MethodologyThe May-June 2012 survey was conducted online within the United States by Harris Interactivevia its QuickQuery ...
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Trulia's American Dream Survey - Summer 2012

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  • First I want to talk today about getting in front of clients in 2012
  • Trulia's American Dream Survey - Summer 2012

    1. 1. American Dream Survey Summer 2012
    2. 2. Optimism Outpaces Reality • Interest in supersized homes (3,200+ square feet) up to 11%, from 6% in 2011 • 78% of renters plan to buy someday • 58% think prices will return to peak within 10 years
    3. 3. Early Signs of Recovery Fuel OptimismKey optimism drivers* Where the recovery stands nowLower foreclosures and • Down 24% from worst.delinquencies • Increasingly localized.More sales • Up 10% vs. year ago. • Up 23% vs. worst.Lower vacancy rates • Owner-occupied: down to 2.2%, same as early 2006. • Rental: down to 8.8%, lowest since early 2002.* “Key optimism drivers” based on Trulia 2011 Q4 survey
    4. 4. Prices Have Turned the Corner• Asking prices stabilized in Sept, rose in Feb• Quarterly growth in 86 of 100 largest metros
    5. 5. Supersized Homes Make Comeback
    6. 6. Inventory Can’t Fulfill Big Dreams Ideal Home Size Current Inventory MixSquare footage (survey) (Trulia listings) 800-1,400 8% 29% 1,401-2,000 29% 29% 2,001-2,600 25% 17% 2,601-3,200 16% 10% More than 3,200 11% 12%
    7. 7. First House Won’t be Dream Home First-Time Homeowner Amenity Renter Dreams RealitiesEn-suite master bathroom 62% 26%Walk-in closet 56% 35%Gourmet kitchen 50% 9%Outdoor deck 50% 28%Wood floors 47% 35%Pre-wired entertainment 31% 7%systemPool 24% 10%Hot tub 22% 6%
    8. 8. Most Renters Want to Buy… LaterWhen will you buy? 2011 Survey 2012 surveyWithin 6 months 4% 3%7 to 12 months 7% 8%13 to 24 months 11% 16%More than 2 years 50% 51%Never 28% 22%
    9. 9. Return to Bubble Prices? C’mon! • 61% expect local prices to rise in next 12 months – Totally reasonable • 58% expect local prices to return to peak in next 10 years – Healthy markets, sure. – Hardest-hit markets? Don’t bet on it.
    10. 10. Still Far From Normal• Each month we compare key metrics to the worst and normal – New Construction Starts – Existing Home Sales – Foreclosures & delinquencies• Now 37% back to normal
    11. 11. Recovery: Slow, With Risk of Bumps• At this rate, normal comes in early 2016• Risks from Europe, budg et, foreclosur es
    12. 12. Thank You!More questions? Email pr@trulia.com
    13. 13. MethodologyThe May-June 2012 survey was conducted online within the United States by Harris Interactivevia its QuickQuery omnibus product on behalf of Trulia between May 22 -24 among 2,205 U.S.adults, of whom 1,402 were homeowners and 731 were renters and June 4-6, 2012 among 2,230U.S. adults (aged 18 and over), of whom 1,486 were homeowners and 693 were renters. The August 2011 survey was conducted online within the United States by Harris Interactive viaits QuickQuery omnibus product on behalf of Trulia between Aug 30-Sept 1, 2011 among 2,207adults (aged 18 and over), of whom 1,392 were homeowners and 758 were renters.The January 2012 survey was conducted online within the United States by Harris Interactive viaits Quick Query omnibus product on behalf of Trulia between January 30- February 2, 2012among 2,236 adults (aged 18 and over), of whom 1,486 were homeowners and 693 were renters.Figures for age, sex, race/ethnicity, education, region and household income were weightedwhere necessary to bring them into line with their actual proportions in the population.Propensity score weighting was used to adjust for respondents’ propensity to be online. Theseonline surveys are not based on a probability sample and therefore no estimate of theoreticalsampling error can be calculated. For complete survey methodologies, including weightingvariables, click here.
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