Trulia American Dream Survey - Fall 2011
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Trulia American Dream Survey - Fall 2011

  • 17,897 views
Uploaded on

Is the American Dream of homeownership still alive? Since 2009, Trulia has tracked consumer sentiments on homeownership. Here are the findings from the latest survey conducted by Harris Interactive......

Is the American Dream of homeownership still alive? Since 2009, Trulia has tracked consumer sentiments on homeownership. Here are the findings from the latest survey conducted by Harris Interactive between Aug 30 - Sept 1, 2011.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
17,897
On Slideshare
6,105
From Embeds
11,792
Number of Embeds
55

Actions

Shares
Downloads
69
Comments
0
Likes
1

Embeds 11,792

http://insights.truliablog.com 5,011
http://www.truliablog.com 2,651
http://www.siliconhomebroker.com 790
http://www.regishomessacramento.com 741
http://kellychancy.com 571
http://thebasispoint.com 335
http://www.sequim-real-estate-blog.com 315
http://tech.truliablog.com 215
http://www.julianalee.com 195
http://www.propertychelan.com 133
http://www.brokerbeat.blogspot.com 82
http://phoenixbankowned.com 76
http://www.firsttimehomebuyersnetwork.com 69
http://soldbydava.com 69
http://feeds.feedburner.com 55
http://staging2.p11.com 47
http://www.daily5remodel.com 46
http://realtornation.wordpress.com 44
http://www.yourrealestatechalktalk.com 43
http://brokerbeat.blogspot.com 43
http://techtest.truliablog.com 37
http://paper.li 35
http://westside-esl.blogspot.com 27
http://localhost 15
http://yourrealestatechalktalk.com 15
http://www.twylah.com 14
http://www.chelanrealestateblog.com 13
http://activerain.com 13
http://regishomessacrame4.reachlocal.net 10
http://www.203kforum.com 9
http://173.204.73.242 9
http://173.204.73.252 8
http://realestatemarbles.com 7
http://davarealestate.com 6
http://wps.myrealpage.com 4
http://translate.googleusercontent.com 4
http://4rentproperty.com 4
http://saltlakehomefinders.com 4
http://make.truliablog.com 4
http://arizonabankownedlistings.com 3
http://twitter.com 3
http://arizonabankownedlistings.com 3
http://next.inman.com 2
http://localism.com 1
http://74.6.238.254 1
http://firsttimehomebuyercalgary.com 1
http://firsttimehomebuyersnetwork.com 1
http://channel.me 1
http://www.trulia.com 1
http://www.thebasispoint.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Is the American Dream of Homeownership Still Alive?
    September 20, 2011
  • 2. About Jed:
    Former associate director of research and research fellow at the Public Policy Institute of California
    Previously worked at
    Forrester Research
    Office of Federal Housing Enterprise Oversight (now FHFA)
    World Bank
    Progressive Policy Institute
    Earned Ph.D in Economics and A.B. in Social Studies from Harvard University
    Connect with Jed:
    Email:jed@trulia.com
    Twitter: @JedKolko
    Blog: http://insights.truliablog.com
    Hosted by Jed Kolko, Trulia’s Chief Economist
  • 3. American Dream Survey
  • 4. Homeownership Remains Central to the American Dream
    *Trulia – Harris Interactive Survey, Conducted Jan 20-24, 2011
  • 5. Optimism for Long-term Housing Demand
  • 6. All Ages Aspire to Own Homes
    Across all age groups – even among 18-34 year olds, who have the lowest homeownership rates in the country – the majority of respondents said their American Dream includes owning a home.
    14%
  • 7. Serious Financial Obstacles Block Aspiring Homeowners
    More than half (57%) of current homeowners said owning a home is among the best long-term investments they could make, ahead of putting money in a 401K or other retirement accounts, but aspiring homeowners face major barriers to homeownership, including:
  • 8.  American Dream Shifts Away from McMansions
    Shunning super-sized homes, only 6% of Americans say their ideal home size is more than 3,200 square feet.
    ?
    *Trulia – Harris Interactive Survey, Conducted July 22-26, 2011
  • 9.  People Still Dream Big When Searching for Homes
    *
    *Based on search traffic to Trulia.com from Aug 30 – Sept 1, 2011
  • 10. Americans are Ready to Trade Down and Live Closer to Work
  • 11. Survey Methodology
    The August 2011 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between August 30 – September 1, 2011 among 2,207 adults (aged 18 and over) of whom 1,392 were homeowners and 758 were renters.
    The January 2011 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between January 20-24, 2011 among 2,079 adults (aged 18 and over) of whom 1,339 were homeowners and 683 were renters.
    The July 2010 survey was conducted on line within the United States by Harris Interactive via the Quick Query omnibus product on behalf of Trulia between July 22-26, 2010 among 2,055 adults (aged 18 and over) of whom 1,345 were homeowners and 663 were renters.
    Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodologies, including weighting variables, please contact pr@trulia.com.
  • 12. Thank You