Trulia's American Dream Survey - Q1 2011


Published on's biannual American Dream survey has tracked American attitudes towards homeownership since 2009. Harris Interactive conducted this online survey on Trulia’s behalf in January 2011 among 2,079 U.S. adults aged 18 and over.

The survey found that despite the current nightmarish housing market, 70 percent of Americans still view homeownership as part of their personal American Dream. In fact, 78 percent of homeowners describe their home as the best investment they ever made. To learn more about the findings, click through the slide show.

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Trulia's American Dream Survey - Q1 2011

  1. 1. TRULIA’S American dream surveyFEBRUARY 2011<br />1<br />
  2. 2. American Dream Still Lives<br /><ul><li>Although foreclosures and underwater homes continue to plague the current housing market, 70% of Americans still view homeownership as being part of their American Dream. </li></li></ul><li>American Dream Still Lives<br />
  3. 3. Millennials Driving Economic Recovery<br /><ul><li>Although many of today’s young adults came of age during the housing crash, more than one in four (26%) say their views on owning a home have become more positive over the past six months.
  4. 4. With 88% of 18-34 year old renters aspiring to be homeowners, this new generation of buyers will likely play a crucial role in stabilizing today’s uncertain real estate market.</li></li></ul><li>Stronger Long-term Recovery in South & West<br /><ul><li>Despite today’s low mortgage rates and high affordability, most would-be homeowners are in no rush to buy. By comparison, a brighter beacon of hope shines in the South and West where the outlook for long-term recovery is much stronger. </li></li></ul><li><ul><li>Through February, Trulia invites you to share your dream with us on Facebook and Twitter for a chance to win $50 to $250 gift cards to Crate and Barrel.
  5. 5. NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Promotion open to residents of the 50 United States and the District of Columbia, 18 or older (or of majority entrant’s state) and subject to Official Rules. Odds of winning depend on number and quality of eligible entries received.
  6. 6. Visit Trulia’s blog ( for full details including submission instructions and judging criteria. </li></li></ul><li>Methodology<br />This survey was conducted online within the United States between January 20th and 24th, 2010 among 2,079 adults (aged 18 and over) by Harris Interactive on behalf of Trulia via its Quick Query omnibus product, of whom 1,339 were homeowners and 683 were renters. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.<br />All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.<br />Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.<br />
  7. 7. About Us<br />ABOUT TRULIA, is the fastest growing online real estate site focused on empowering buyers, seller and renters with smarter tools to help you find the right home. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is focused on helping you find the home that truly meets your needs, and delivers on what's most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place.<br />HARRIS INTERACTIVEHarris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us -- and our clients -- stay ahead of what's next. For more information, please<br />