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The Killer app,[object Object]
The Killer app,[object Object],(And why it won’t be an iPhone App),[object Object]
Marketers are falling over themselves to get on the iPhone band wagon and find the “killer” app,[object Object]
We still haven’t found our killer iPhone app!,[object Object]
We have an APP now!,[object Object]
Will pay $10,000’s for iPhone app,[object Object]
Now we have an app we are doing the whole mobile marketing “thing”,[object Object]
Wait ,[object Object],Just ,[object Object],A,[object Object],Minute,[object Object]
Some important questions are going unasked in this iPhone app hysteria,[object Object]
Such as...,[object Object],How frequently will they use it?,[object Object],What are the incentives to use it,[object Object],How big is my audience?,[object Object],How much will it cost?,[object Object]
Maybe we should take at them then?,[object Object]
1,[object Object],How Frequently will they use it?,[object Object]
iPhone app usage over time,[object Object],25%,[object Object],20%,[object Object],15%,[object Object],10%,[object Object],5%,[object Object],0%,[object Object],1 day,[object Object],11 days,[object Object],21 days,[object Object],31 days,[object Object],41 days,[object Object],51 days,[object Object],61 days,[object Object],71 days,[object Object],81 days,[object Object],91 days,[object Object]
iPhone app usage over time,[object Object],Only 20% of Apps are used after the 1st day,[object Object],25%,[object Object],20%,[object Object],15%,[object Object],10%,[object Object],5%,[object Object],0%,[object Object],1 day,[object Object],11 days,[object Object],21 days,[object Object],31 days,[object Object],41 days,[object Object],51 days,[object Object],61 days,[object Object],71 days,[object Object],81 days,[object Object],91 days,[object Object],Days After Download,[object Object]
iPhone app usage over time,[object Object],25%,[object Object],5% of apps are used after the first month after download,[object Object],20%,[object Object],15%,[object Object],10%,[object Object],5%,[object Object],0%,[object Object],1 day,[object Object],11 days,[object Object],21 days,[object Object],31 days,[object Object],41 days,[object Object],51 days,[object Object],61 days,[object Object],71 days,[object Object],81 days,[object Object],91 days,[object Object],Days After Download,[object Object]
iPhone app usage over time,[object Object],Only 1% of apps are used 90 days after download,[object Object],25%,[object Object],20%,[object Object],15%,[object Object],10%,[object Object],5%,[object Object],0%,[object Object],1 day,[object Object],11 days,[object Object],21 days,[object Object],31 days,[object Object],41 days,[object Object],51 days,[object Object],61 days,[object Object],71 days,[object Object],81 days,[object Object],91 days,[object Object],Days After Download,[object Object],Source: Pinch Media,[object Object]
So there is an 80% chance that your iPhone app’s first day with your customer...,[object Object]
Will be it’s last,[object Object],YOUR APP,[object Object]
2,[object Object],What are the incentives,[object Object]
It’s unfortunate but...,[object Object]
It’s unfortunate but...People don't wake up thinking about your brand!,[object Object]
They think about a lot of things...,[object Object]
They think about a lot of things...,[object Object]
They think about a lot of things...,[object Object]
They think about a lot of things...,[object Object],Your App,[object Object],Your Brand ,[object Object]
These aren’t one of them!,[object Object],Your App,[object Object],Your Brand ,[object Object]
Why?,[object Object]
Why?They don’t have any incentive to do so...,[object Object]
And an iPhone app with novelty value isn’t going to prove an incentive for brand interaction for too long!,[object Object]
3,[object Object],How big is the audience,[object Object]
When considering the best medium through which to conduct mobile marketing...,[object Object]
We should think about how many people can receive our message,[object Object]
Let’s take the USA phone market as an example,[object Object]
Let’s take the USA phone market as an example,[object Object]
iPhones make up less than 3% of the market,[object Object]
iPhones make up less than 3% of the market,[object Object],97% of phones can’t interact with your app,[object Object]
Not a very big audience!,[object Object],iPhone share will undoubtedly rise – but the fact remains that iPhone apps will always be restricted to reaching a portion, rather than all, of the population,[object Object]
4,[object Object],How expensive will it be,[object Object]
Do you have one of...,[object Object]
These?,[object Object]
Maybe one of...,[object Object]
These?,[object Object]
If not then you probably can’t afford an iPhone app!,[object Object]
When Bloggers boast about:,[object Object]
When Bloggers boast about:“How we built an iPhone app for $4,873” and call it a “shoestring”,[object Object]
You know its going to be pricey!,[object Object]
Ok... I hear you. How can I conduct mobile marketing then?,[object Object]
Let me tell you!,[object Object]
Introducing,[object Object],The KILLER app!,[object Object]
RE-,[object Object],Introducing,[object Object],The KILLER app!,[object Object]
The Killer App
Although SMS has been around the block...,[object Object]
It hits all the targets!,[object Object]
1,[object Object],How Frequently will they use it?,[object Object]
You get to decide!,[object Object]
You get to decide!,[object Object],You can send your customers alerts to promotions, offers, deals AS THEY HAPPEN,[object Object],Hi,[object Object]
2,[object Object],What are the incentives,[object Object]
Incentivising is easy,[object Object],&,[object Object],It’s customisable,[object Object]
You could send an SMS with a text coupon,[object Object]
You could send an Invitation to a special event,[object Object]
You could send an SMS detailing exclusive offers,[object Object]
You could send ... ,[object Object],Pretty much ,[object Object],anything!,[object Object]
3,[object Object],How big is the audience,[object Object]
Here is the real beauty...,[object Object]
You have the potential to reach...,[object Object]
Audience,[object Object],100% of Phones,[object Object]
4,[object Object],How expensive will it be,[object Object]
SMS Marketing is cost effective and very much affordable to the average business,[object Object]
And doesn’t require either,[object Object]
And doesn’t require either,[object Object],or,[object Object]
So...,[object Object]
If you have been looking for the “killer app”,[object Object]
It’s already here,[object Object]
To find out more about how you can use SMS for mobile marketing...,[object Object],www.truenorthmetrics.wordpress.com,[object Object],www.truenorthmetrics.com,[object Object]

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The Killer App

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