The Killer App

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It's here... the KILLER app

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The Killer App

  1. The Killer app<br />
  2. The Killer app<br />(And why it won’t be an iPhone App)<br />
  3. Marketers are falling over themselves to get on the iPhone band wagon and find the “killer” app<br />
  4. We still haven’t found our killer iPhone app!<br />
  5. We have an APP now!<br />
  6. Will pay $10,000’s for iPhone app<br />
  7. Now we have an app we are doing the whole mobile marketing “thing”<br />
  8. Wait <br />Just <br />A<br />Minute<br />
  9. Some important questions are going unasked in this iPhone app hysteria<br />
  10. Such as...<br />How frequently will they use it?<br />What are the incentives to use it<br />How big is my audience?<br />How much will it cost?<br />
  11. Maybe we should take at them then?<br />
  12. 1<br />How Frequently will they use it?<br />
  13. iPhone app usage over time<br />25%<br />20%<br />15%<br />10%<br />5%<br />0%<br />1 day<br />11 days<br />21 days<br />31 days<br />41 days<br />51 days<br />61 days<br />71 days<br />81 days<br />91 days<br />
  14. iPhone app usage over time<br />Only 20% of Apps are used after the 1st day<br />25%<br />20%<br />15%<br />10%<br />5%<br />0%<br />1 day<br />11 days<br />21 days<br />31 days<br />41 days<br />51 days<br />61 days<br />71 days<br />81 days<br />91 days<br />Days After Download<br />
  15. iPhone app usage over time<br />25%<br />5% of apps are used after the first month after download<br />20%<br />15%<br />10%<br />5%<br />0%<br />1 day<br />11 days<br />21 days<br />31 days<br />41 days<br />51 days<br />61 days<br />71 days<br />81 days<br />91 days<br />Days After Download<br />
  16. iPhone app usage over time<br />Only 1% of apps are used 90 days after download<br />25%<br />20%<br />15%<br />10%<br />5%<br />0%<br />1 day<br />11 days<br />21 days<br />31 days<br />41 days<br />51 days<br />61 days<br />71 days<br />81 days<br />91 days<br />Days After Download<br />Source: Pinch Media<br />
  17. So there is an 80% chance that your iPhone app’s first day with your customer...<br />
  18. Will be it’s last<br />YOUR APP<br />
  19. 2<br />What are the incentives<br />
  20. It’s unfortunate but...<br />
  21. It’s unfortunate but...People don&apos;t wake up thinking about your brand!<br />
  22. They think about a lot of things...<br />
  23. They think about a lot of things...<br />
  24. They think about a lot of things...<br />
  25. They think about a lot of things...<br />Your App<br />Your Brand <br />
  26. These aren’t one of them!<br />Your App<br />Your Brand <br />
  27. Why?<br />
  28. Why?They don’t have any incentive to do so...<br />
  29. And an iPhone app with novelty value isn’t going to prove an incentive for brand interaction for too long!<br />
  30. 3<br />How big is the audience<br />
  31. When considering the best medium through which to conduct mobile marketing...<br />
  32. We should think about how many people can receive our message<br />
  33. Let’s take the USA phone market as an example<br />
  34. Let’s take the USA phone market as an example<br />
  35. iPhones make up less than 3% of the market<br />
  36. iPhones make up less than 3% of the market<br />97% of phones can’t interact with your app<br />
  37. Not a very big audience!<br />iPhone share will undoubtedly rise – but the fact remains that iPhone apps will always be restricted to reaching a portion, rather than all, of the population<br />
  38. 4<br />How expensive will it be<br />
  39. Do you have one of...<br />
  40. These?<br />
  41. Maybe one of...<br />
  42. These?<br />
  43. If not then you probably can’t afford an iPhone app!<br />
  44. When Bloggers boast about:<br />
  45. When Bloggers boast about:“How we built an iPhone app for $4,873” and call it a “shoestring”<br />
  46. You know its going to be pricey!<br />
  47. Ok... I hear you. How can I conduct mobile marketing then?<br />
  48. Let me tell you!<br />
  49. Introducing<br />The KILLER app!<br />
  50. RE-<br />Introducing<br />The KILLER app!<br />
  51. Although SMS has been around the block...<br />
  52. It hits all the targets!<br />
  53. 1<br />How Frequently will they use it?<br />
  54. You get to decide!<br />
  55. You get to decide!<br />You can send your customers alerts to promotions, offers, deals AS THEY HAPPEN<br />Hi<br />
  56. 2<br />What are the incentives<br />
  57. Incentivising is easy<br />&<br />It’s customisable<br />
  58. You could send an SMS with a text coupon<br />
  59. You could send an Invitation to a special event<br />
  60. You could send an SMS detailing exclusive offers<br />
  61. You could send ... <br />Pretty much <br />anything!<br />
  62. 3<br />How big is the audience<br />
  63. Here is the real beauty...<br />
  64. You have the potential to reach...<br />
  65. Audience<br />100% of Phones<br />
  66. 4<br />How expensive will it be<br />
  67. SMS Marketing is cost effective and very much affordable to the average business<br />
  68. And doesn’t require either<br />
  69. And doesn’t require either<br />or<br />
  70. So...<br />
  71. If you have been looking for the “killer app”<br />
  72. It’s already here<br />
  73. To find out more about how you can use SMS for mobile marketing...<br />www.truenorthmetrics.wordpress.com<br />www.truenorthmetrics.com<br />

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