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WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
WGC KS Young Entrepreneurs Workshop 06.2011
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WGC KS Young Entrepreneurs Workshop 06.2011

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Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

Published in: Business, News & Politics
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  1. Social Media Marketing & SEO<br />What Entrepreneurs Need to Know<br />William Gladhart<br />MBA-M<br />
  2. Why is Social Media MarketingImportant to a Corporation, Business or Entrepreneur?<br />Social Media Facts Sheet<br />153.9+ Million Users in the US<br />1.97+ Billion Global Internet Users<br />255+ Million Websites as of Dec. 2010<br />500+ Million Facebook Users Worldwide<br />126 Million Blogs & Online RSS Info Feeds<br />10 Billion Tweets since 2006 <br />35+ Million Tweets/ day in 2010<br />
  3. Search Engine Optimization (SEO), Social Media & Web 2.0<br />Targeted Consumer Outreach Online<br />Two Way Communication & Interaction<br />Personal Dialogue & Communities<br />Mobile Devices & Smart Phones<br />
  4. Search Engine Optimization<br />What is SEO?<br />Browser Tabs, Images & Website Keyword Content<br /><ul><li>Accurately Describe Your Tabs, Images & Content
  5. Create Unique Title Tags For Each Page
  6. Use Brief, Descriptive Titles</li></ul>Google Business Places & AdWords<br />Mobile Devices & Smart Phones<br />Google Mobile Device Facts<br />
  7. Mobile Devices<br />4 Hot Mobile Trends 2011<br /><ul><li>Entertainment (sports, movies, concerts)
  8. Immediate Needs
  9. Local Business Research
  10. Shopping</li></ul>74% of Consumers Report Making a Purchase as a Result of a Mobile Search<br />15.5% of Consumers Research or Compare Electronics via Mobile<br />79% of Businesses Do NOT Have a Mobile Optimized Website<br />
  11. What is Social Media Marketing?<br />Enables Others to Advocate FOR Your Business Through Compelling Content<br />Turning Passive Consumers into Active Participants<br />Causing Consumers & Followers to take Action (Buy Product/ Service)<br />Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams <br />
  12. Social Networks & RSS<br />RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner<br />
  13. Why Blogging<br />Become a Recognized Industry Expert or Personality<br />Highlight Business Products & Services Frequently<br />Incorporate in Business Website, Enhances SEO<br />55% Population Read Blogs Daily, <br />Only 10% Actually Write<br />
  14. Why Tweet?<br />Get Over It, Get on Twitter, Become @____<br />Analytics<br />Tracking Trending Topics #TT & #<br />Discussion Forums & Chat<br />Over 360+ unique hosted Twitter Chats on topics ranging from products, services, art, business, PR, etc.<br />Promoted Tweets<br />
  15. Social Media News & Bookmark Sites<br />
  16. Road Map for Creating SM Strategy<br />Planning & Research<br />Consumer Interaction A Priority Over Products <br />Inventory of Online Assets<br />Identify Desired Outcomes <br />Start Small & Slow, with Strategy & Deliberation<br />Key Performance Indicators (KPI)<br />Asking Consumers “How They Found You”<br />Recording Marketing Data<br /> Crisis Management Plan<br />
  17. Start with the 5M’s<br />
  18. Tips for Managing Online Criticism<br />Try Not to be HURT<br />Differentiate Complaints vs. Venting<br />If you are WRONG, Apologize!<br />Share How You are <br />Going to ‘Do It Better’ <br />with Consumers<br />Seize the Opportunity<br />
  19. Free SM Monitoring Tools<br />
  20. Paid SM Monitoring Tools<br />
  21. Free Twitter Resources<br />TweetStats.com<br />
  22. Local Social Media & Business Resources<br />
  23. Tools & Trends<br />Make Consumers Happy<br />SM Time Commitment<br />30 Listening<br /> 60 Connecting<br /> 30 Publishing/ Writing<br />3 SM Trends 2010-11<br /> CRM Customer Relationship Mgmt<br /> Mobile Devices<br /> Velvet Rope Communities<br />Social Media is a TOOL<br />Voice & Tone<br />Creating Friction in a Frictionless Environment<br />Build Quality, Real Relationships<br />Invest in Community<br />
  24. Social Media & Online Netiquette<br />WGC’s Recommendations<br />If you do not want an email, picture, online post or document read out loud in front of your MOM or business peers, in a court of law or the local news…do not even consider posting the content online!<br />If you cannot say a comment to a person’s face, do not post it online.<br />Keep your personal & business Facebook, Twitter, Blog, LinkedIn and YouTube pages professional…people will find your embarrassing content online, pass it around and comment on it. <br />THERE IS NO INTERNET PRIVACY<br />
  25. Questions?Note: Presentation available for FREE download with content, industry research and author notes at www.willgladhart.com, click the Slideshare Icon.<br />Will Gladhart Consulting<br />will.gladhart@gmail.com<br />562-881-4484<br />

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