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WGC KS Young Entrepreneurs Workshop 06.2011
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WGC KS Young Entrepreneurs Workshop 06.2011


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Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

Published in: Business, News & Politics

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  • 1. Social Media Marketing & SEO
    What Entrepreneurs Need to Know
    William Gladhart
  • 2.
  • 3. Why is Social Media MarketingImportant to a Corporation, Business or Entrepreneur?
    Social Media Facts Sheet
    153.9+ Million Users in the US
    1.97+ Billion Global Internet Users
    255+ Million Websites as of Dec. 2010
    500+ Million Facebook Users Worldwide
    126 Million Blogs & Online RSS Info Feeds
    10 Billion Tweets since 2006
    35+ Million Tweets/ day in 2010
  • 4. Search Engine Optimization (SEO), Social Media & Web 2.0
    Targeted Consumer Outreach Online
    Two Way Communication & Interaction
    Personal Dialogue & Communities
    Mobile Devices & Smart Phones
  • 5. Search Engine Optimization
    What is SEO?
    Browser Tabs, Images & Website Keyword Content
    • Accurately Describe Your Tabs, Images & Content
    • 6. Create Unique Title Tags For Each Page
    • 7. Use Brief, Descriptive Titles
    Google Business Places & AdWords
    Mobile Devices & Smart Phones
    Google Mobile Device Facts
  • 8.
  • 9.
  • 10. Mobile Devices
    4 Hot Mobile Trends 2011
    • Entertainment (sports, movies, concerts)
    • 11. Immediate Needs
    • 12. Local Business Research
    • 13. Shopping
    74% of Consumers Report Making a Purchase as a Result of a Mobile Search
    15.5% of Consumers Research or Compare Electronics via Mobile
    79% of Businesses Do NOT Have a Mobile Optimized Website
  • 14. What is Social Media Marketing?
    Enables Others to Advocate FOR Your Business Through Compelling Content
    Turning Passive Consumers into Active Participants
    Causing Consumers & Followers to take Action (Buy Product/ Service)
    Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
  • 15. Social Networks & RSS, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • 16. Why Blogging
    Become a Recognized Industry Expert or Personality
    Highlight Business Products & Services Frequently
    Incorporate in Business Website, Enhances SEO
    55% Population Read Blogs Daily,
    Only 10% Actually Write
  • 17. Why Tweet?
    Get Over It, Get on Twitter, Become @____
    Tracking Trending Topics #TT & #
    Discussion Forums & Chat
    Over 360+ unique hosted Twitter Chats on topics ranging from products, services, art, business, PR, etc.
    Promoted Tweets
  • 18. Social Media News & Bookmark Sites
  • 19. Road Map for Creating SM Strategy
    Planning & Research
    Consumer Interaction A Priority Over Products
    Inventory of Online Assets
    Identify Desired Outcomes
    Start Small & Slow, with Strategy & Deliberation
    Key Performance Indicators (KPI)
    Asking Consumers “How They Found You”
    Recording Marketing Data
    Crisis Management Plan
  • 20. Start with the 5M’s
  • 21. Tips for Managing Online Criticism
    Try Not to be HURT
    Differentiate Complaints vs. Venting
    If you are WRONG, Apologize!
    Share How You are
    Going to ‘Do It Better’
    with Consumers
    Seize the Opportunity
  • 22. Free SM Monitoring Tools
  • 23. Paid SM Monitoring Tools
  • 24. Free Twitter Resources
  • 25. Local Social Media & Business Resources
  • 26. Tools & Trends
    Make Consumers Happy
    SM Time Commitment
    30 Listening
    60 Connecting
    30 Publishing/ Writing
    3 SM Trends 2010-11
    CRM Customer Relationship Mgmt
    Mobile Devices
    Velvet Rope Communities
    Social Media is a TOOL
    Voice & Tone
    Creating Friction in a Frictionless Environment
    Build Quality, Real Relationships
    Invest in Community
  • 27. Social Media & Online Netiquette
    WGC’s Recommendations
    If you do not want an email, picture, online post or document read out loud in front of your MOM or business peers, in a court of law or the local news…do not even consider posting the content online!
    If you cannot say a comment to a person’s face, do not post it online.
    Keep your personal & business Facebook, Twitter, Blog, LinkedIn and YouTube pages professional…people will find your embarrassing content online, pass it around and comment on it.
  • 28. Questions?Note: Presentation available for FREE download with content, industry research and author notes at, click the Slideshare Icon.
    Will Gladhart Consulting