WGC KS Young Entrepreneurs Workshop 06.2011


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Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

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WGC KS Young Entrepreneurs Workshop 06.2011

  1. 1. Social Media Marketing & SEO<br />What Entrepreneurs Need to Know<br />William Gladhart<br />MBA-M<br />
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  3. 3. Why is Social Media MarketingImportant to a Corporation, Business or Entrepreneur?<br />Social Media Facts Sheet<br />153.9+ Million Users in the US<br />1.97+ Billion Global Internet Users<br />255+ Million Websites as of Dec. 2010<br />500+ Million Facebook Users Worldwide<br />126 Million Blogs & Online RSS Info Feeds<br />10 Billion Tweets since 2006 <br />35+ Million Tweets/ day in 2010<br />
  4. 4. Search Engine Optimization (SEO), Social Media & Web 2.0<br />Targeted Consumer Outreach Online<br />Two Way Communication & Interaction<br />Personal Dialogue & Communities<br />Mobile Devices & Smart Phones<br />
  5. 5. Search Engine Optimization<br />What is SEO?<br />Browser Tabs, Images & Website Keyword Content<br /><ul><li>Accurately Describe Your Tabs, Images & Content
  6. 6. Create Unique Title Tags For Each Page
  7. 7. Use Brief, Descriptive Titles</li></ul>Google Business Places & AdWords<br />Mobile Devices & Smart Phones<br />Google Mobile Device Facts<br />
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  10. 10. Mobile Devices<br />4 Hot Mobile Trends 2011<br /><ul><li>Entertainment (sports, movies, concerts)
  11. 11. Immediate Needs
  12. 12. Local Business Research
  13. 13. Shopping</li></ul>74% of Consumers Report Making a Purchase as a Result of a Mobile Search<br />15.5% of Consumers Research or Compare Electronics via Mobile<br />79% of Businesses Do NOT Have a Mobile Optimized Website<br />
  14. 14. What is Social Media Marketing?<br />Enables Others to Advocate FOR Your Business Through Compelling Content<br />Turning Passive Consumers into Active Participants<br />Causing Consumers & Followers to take Action (Buy Product/ Service)<br />Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams <br />
  15. 15. Social Networks & RSS<br />RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner<br />
  16. 16. Why Blogging<br />Become a Recognized Industry Expert or Personality<br />Highlight Business Products & Services Frequently<br />Incorporate in Business Website, Enhances SEO<br />55% Population Read Blogs Daily, <br />Only 10% Actually Write<br />
  17. 17. Why Tweet?<br />Get Over It, Get on Twitter, Become @____<br />Analytics<br />Tracking Trending Topics #TT & #<br />Discussion Forums & Chat<br />Over 360+ unique hosted Twitter Chats on topics ranging from products, services, art, business, PR, etc.<br />Promoted Tweets<br />
  18. 18. Social Media News & Bookmark Sites<br />
  19. 19. Road Map for Creating SM Strategy<br />Planning & Research<br />Consumer Interaction A Priority Over Products <br />Inventory of Online Assets<br />Identify Desired Outcomes <br />Start Small & Slow, with Strategy & Deliberation<br />Key Performance Indicators (KPI)<br />Asking Consumers “How They Found You”<br />Recording Marketing Data<br /> Crisis Management Plan<br />
  20. 20. Start with the 5M’s<br />
  21. 21. Tips for Managing Online Criticism<br />Try Not to be HURT<br />Differentiate Complaints vs. Venting<br />If you are WRONG, Apologize!<br />Share How You are <br />Going to ‘Do It Better’ <br />with Consumers<br />Seize the Opportunity<br />
  22. 22. Free SM Monitoring Tools<br />
  23. 23. Paid SM Monitoring Tools<br />
  24. 24. Free Twitter Resources<br />TweetStats.com<br />
  25. 25. Local Social Media & Business Resources<br />
  26. 26. Tools & Trends<br />Make Consumers Happy<br />SM Time Commitment<br />30 Listening<br /> 60 Connecting<br /> 30 Publishing/ Writing<br />3 SM Trends 2010-11<br /> CRM Customer Relationship Mgmt<br /> Mobile Devices<br /> Velvet Rope Communities<br />Social Media is a TOOL<br />Voice & Tone<br />Creating Friction in a Frictionless Environment<br />Build Quality, Real Relationships<br />Invest in Community<br />
  27. 27. Social Media & Online Netiquette<br />WGC’s Recommendations<br />If you do not want an email, picture, online post or document read out loud in front of your MOM or business peers, in a court of law or the local news…do not even consider posting the content online!<br />If you cannot say a comment to a person’s face, do not post it online.<br />Keep your personal & business Facebook, Twitter, Blog, LinkedIn and YouTube pages professional…people will find your embarrassing content online, pass it around and comment on it. <br />THERE IS NO INTERNET PRIVACY<br />
  28. 28. Questions?Note: Presentation available for FREE download with content, industry research and author notes at www.willgladhart.com, click the Slideshare Icon.<br />Will Gladhart Consulting<br />will.gladhart@gmail.com<br />562-881-4484<br />