WGC Constant Contact Getting Linked Up on LinkedIn

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Getting LinkedUp on LinkedIn presented in conjunction with Constant Contact Social Media Marketing's Paige Cahill. …

Getting LinkedUp on LinkedIn presented in conjunction with Constant Contact Social Media Marketing's Paige Cahill.

Topics Include: LinkedIn Basics, LinkedIn Etiquette, How to Make a Personal Connection, LinkedIn Business Pages, and Examples of LinkedIn Company Product/ Services Pages.

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  • www.true-northmusic.com
  • http://www.linkedin.com/in/tammykabell http:www.linkedin.com/in/craigdeister
  • Personal LinkedIn Profile Examples http://www.linkedin.com/in/willgladhart http://www.linkedin.com/in/tammykabell
  • http://www.linkedin.com/in/tammykabell http:www.linkedin.com/in/craigdeister
  • Great Info: http://learn.linkedin.com/entrepreneurs/ http://learn.linkedin.com/company-pages/overview/ http://learn.linkedin.com/ http://learn.linkedin.com/small-business/episode-1/ http://learn.linkedin.com/new-users/

Transcript

  • 1. LinkedIn for Business 5 Powerful LinkedIn Strategies & How to Build an Effective LinkedIn Business PageCopyright © 2012 Constant Contact, Inc. 1
  • 2. About MeCopyright © 2012 Constant Contact, Inc. 2
  • 3. Today’s Agenda Overview of LinkedIn LinkedIn Etiquette To Connect or Not to Connect Beware Shortcuts & Pitfalls Best Practices What is a LinkedIn Business Page? How a Business Page Can Showcase You, Your Business, Employees Products & ServicesCopyright © 2012 Constant Contact, Inc. 3
  • 4. What is LinkedIn? World’s largest Professional social network Used exclusively for Professional Networking 161M+ users in 200+ countries, 45M in US 68% of users are 35+ years old, 69% of users make $60K+ Assists businesses with finding & sharing opportunities Gated Community to build trust Company Pages, Communities & Discussion Groups Direct Connect to Key Decision Makers LinkedIn Video: http://youtu.be/ZVlUwwgOfKwCopyright © 2012 Constant Contact, Inc. 4
  • 5. The Value of LinkedIn Contact network built on direct connections Place for digital networking, collaboration, brainstorming, idea sharing & finding resources from like professionals Leverage Advanced Search to find the right people Raise awareness of your Product or Service Offering Search Engine Optimization (SEO)Copyright © 2012 Constant Contact, Inc. 5
  • 6. Connection EtiquetteCopyright © 2012 Constant Contact, Inc. 6
  • 7. Connection EtiquetteCopyright © 2012 Constant Contact, Inc. 7
  • 8. Connection EtiquetteCopyright © 2012 Constant Contact, Inc. 8
  • 9. Connection EtiquetteCopyright © 2012 Constant Contact, Inc. 9
  • 10. Copyright © 2012 Constant Contact, Inc. 10
  • 11. Copyright © 2012 Constant Contact, Inc. 11
  • 12. Connection Etiquette Connect, do not Friend Personal Connection Write a brief personal invite to connect “We Met At, We Know Person X, You Work With…” Find Common Ground Hi Megan, I noticed we were both in (fill in the blank) group on LinkedIn, that Jeff Smith and Jon Rogers are mutual friends and we grew up in the same city. I’ve heard great things about your company and thought it would be good to reach out and learn more about it from you! Don’t try to sell yourself Avoid Marketing Speak & Blatant Selling Tactics Digital Handshake vs. In PersonCopyright © 2012 Constant Contact, Inc. 12
  • 13. Building Connections Look for Centers of Influence Thought & Discussion Leaders Individuals w/ large 2nd & 3rd tier connections Use Real Life Connections People Like You Colleagues, Friends, Family, Relatives, Vendors, Customers, Service Providers, Bankers, Accountants, Chambers of Commerce Similar Business Owners & Competitors Your Consumers Business Email Lists, Address Book, etc. Be Consistent Make Connections part of your daily workflow Use as a “Thank You” Note after every networking eventCopyright © 2012 Constant Contact, Inc. 13
  • 14. Complete ProfileCopyright © 2012 Constant Contact, Inc. 14
  • 15. Complete Profile Professional Photo, Logo or Headshot Customize Your Profile Headline You are the face of the brand or business Don’t be afraid to call yourself an Expert People like to do business with people they Common phrases or statements about KNOW or recognize what your company does, has to offer, products, services, etc. Eliminate missed or “I don’t know this person” connections Snapshot about your expertise or industry Make Yourself Visible Add Keywords to Specialty or Skill Section Helps you be found on Google Search & LI Advanced Search Join Groups of interest to you and comment occasionally on discussionsCopyright © 2012 Constant Contact, Inc. 15
  • 16. RecommendationsCopyright © 2012 Constant Contact, Inc. 16
  • 17. Ask for Recommendations Educate your clients on “How To” make a powerful referral Joe, Thank you for working with us on Project X. Would you mind giving our business a referral on LI? What results did you have from our work together? How has that changed your business? What was the best part about working with us? Please send us a few sentences and we will be happy to write up the recommendation for you and send it back to you for review. 5 Recommendations Minimum Ask for a Business ReferralCopyright © 2012 Constant Contact, Inc. 17
  • 18. Avoid Shortcuts Avoid Buying LI Connection Lists Joining mass LI Email Lists Open Connector Groups (an everyone group) Spamming a Group or LI News feed (Twitter) Build a Valuable Network Not everyone is a connection Connect with people & customers who are going to promote your business The Real Cost of a shortcut is the loss of an opportunity to become better in the future. If it’s too good to be true, it probably IS!Copyright © 2012 Constant Contact, Inc. 18
  • 19. What is a LI Business Page?Copyright © 2012 Constant Contact, Inc. http://learn.linkedin.com/company-pages/overview/ 19
  • 20. Products & ServicesCopyright © 2012 Constant Contact, Inc. 20
  • 21. Products & ServicesCopyright © 2012 Constant Contact, Inc. 21
  • 22. Page Bonus Features Careers Post a Job Your Company Has Available Product & Services Input Detailed Info about Product/ Services Bulleted Items & Product Highlights (SEO) Link Directly to Your Company Website Page Company Logo or Product Image Disclaimer Statement Option Add a YouTube Video Add Recommendations/ Testimonials Add a Follow Button to your Website Page Statistics & InsightsCopyright © 2012 Constant Contact, Inc. 22
  • 23. Copyright © 2012 Constant Contact, Inc. 23
  • 24. QuestionsCopyright © 2012 Constant Contact, Inc. 24
  • 25. Free Resources www.SocialQuickStarter.com Learning Center at LinkedIn learn.linkedin.com learn.linkedin.com/small-business/eposode-1 learn.linkedin.com/entrepreneurs www.willgladhart.com/wgc_resources blog.hubspot.com or mashable.com/social-mediaCopyright © 2012 Constant Contact, Inc. 25
  • 26. FREE LinkedIn Assessment ORFREE 30 Minute Social Media Marketing Consultation For Your Business
  • 27. www.willgladhart.com Cl: 562-881-4484Email: will.gladhart@gmail.com