Why Use Social Media Marketing?<br />What Is It, Creating Strategy Tips, Analytics & Cheats<br />William Gladhart<br />MBA...
Why is Social Media Important to a Corporation, Business or Entrepreneur?<br />300+ Million Users in North America<br />1+...
Facebook is Second Largest Online Community in US<br />
Social Media & Web 2.0<br />Two Way Communication & Interaction<br />Personal Dialogue & Communities<br />Mobile Devices &...
What is Social Media Marketing?<br />Enables Others to Advocate FOR Your Business Through Compelling Content<br />Turning ...
Food & Beverage Industry Examples<br />Nestle<br />Corporate Website Interactive with SM<br />Community of Action<br />Cre...
Social Networks & RSS<br />RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner<br />
Blogging<br />Why Blog?<br />Online Metrics & Searchability<br />42% Adult Population Read Blogs Daily, <br />Only 5% Actu...
Why Tweet?<br />Get Over It, Get on Twitter, Become @____<br />Analytics<br />Tracking Trending Topics #TT & #<br />Discus...
Social Media News & Bookmark Sites<br />
Road Map for Creating SM Strategy<br />Planning & Research<br />Consumer Interaction A Priority Over Products <br />Invent...
Start with the 5M’s<br />
Rings of Social Influence<br />
Tips for Managing Online Criticism<br />Try Not to be HURT<br />Differentiate Complaints vs. Venting<br />If you are WRONG...
Free SM Monitoring Tools<br />
Paid SM Monitoring Tools<br />
Free Twitter Resources<br />TweetStats.com<br />
Local Social Media Resources<br />
Tools & Trends<br />Make Consumers Happy<br />SM Time Commitment<br />30 Listening<br />  60 Connecting<br />  30  Publish...
Questions<br />Will Gladhart<br />Will Gladhart Consulting<br />wgladhartconsulting@gmail.com<br />
Upcoming SlideShare
Loading in...5
×

Social Media Marketing Food & Beverage PPT

3,848

Published on

Published in: Education
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,848
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
164
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Social Media Marketing Food & Beverage PPT

  1. 1.
  2. 2. Why Use Social Media Marketing?<br />What Is It, Creating Strategy Tips, Analytics & Cheats<br />William Gladhart<br />MBA-M<br />Will Gladhart Consulting<br />
  3. 3. Why is Social Media Important to a Corporation, Business or Entrepreneur?<br />300+ Million Users in North America<br />1+ Billion Globally<br />95+ Trillion Email sent in 2009<br />500+ Million Facebook Users Worldwide<br />126 Million Blogs & Online RSS Feeds<br />10 Billion Tweets since 2006 <br />10+ Million Tweets in 2010<br />
  4. 4. Facebook is Second Largest Online Community in US<br />
  5. 5. Social Media & Web 2.0<br />Two Way Communication & Interaction<br />Personal Dialogue & Communities<br />Mobile Devices & Smart Phones<br />
  6. 6. What is Social Media Marketing?<br />Enables Others to Advocate FOR Your Business Through Compelling Content<br />Turning Passive Consumers into Active Participants<br />Causing Consumers & Followers to take Action (Buy Product/ Service)<br />Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams <br />
  7. 7. Food & Beverage Industry Examples<br />Nestle<br />Corporate Website Interactive with SM<br />Community of Action<br />CreatingSharedValue.com<br />Blogs, Flickr, YouTube, FB, Twitter<br />Learned SM community dialogue & Crisis Strategy through Palm Oil <br />PR Disaster<br />CSM<br />Static Web 1.0 Websites for Corporate & Ingredient Partners<br />Null Social Media Presence beyond Google Search<br />Exception is @BakeMark <br />& CSM CEO profile on LinkedIn<br />
  8. 8. Social Networks & RSS<br />RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner<br />
  9. 9. Blogging<br />Why Blog?<br />Online Metrics & Searchability<br />42% Adult Population Read Blogs Daily, <br />Only 5% Actually Write<br />
  10. 10. Why Tweet?<br />Get Over It, Get on Twitter, Become @____<br />Analytics<br />Tracking Trending Topics #TT & #<br />Discussion Forums & Chat<br />Promoted Tweets<br />
  11. 11. Social Media News & Bookmark Sites<br />
  12. 12. Road Map for Creating SM Strategy<br />Planning & Research<br />Consumer Interaction A Priority Over Products <br />Inventory of Online Assets<br />Identify Desired Outcomes <br />Start Small & Slow, with Strategy & Deliberation<br />Key Performance Indicators (KPI)<br /> Crisis Management Plan<br />
  13. 13. Start with the 5M’s<br />
  14. 14. Rings of Social Influence<br />
  15. 15. Tips for Managing Online Criticism<br />Try Not to be HURT<br />Differentiate Complaints vs. Venting<br />If you are WRONG, Apologize!<br />Share How You are <br />Going to ‘Do It Better’ <br />with Consumers<br />Seize the Opportunity<br />
  16. 16. Free SM Monitoring Tools<br />
  17. 17. Paid SM Monitoring Tools<br />
  18. 18. Free Twitter Resources<br />TweetStats.com<br />
  19. 19. Local Social Media Resources<br />
  20. 20. Tools & Trends<br />Make Consumers Happy<br />SM Time Commitment<br />30 Listening<br /> 60 Connecting<br /> 30 Publishing/ Writing<br />3 SM Trends 2010-11<br /> CRM Customer Relationship Mgmt<br /> Mobile Devices<br /> Velvet Rope Communities<br />Social Media is a TOOL<br />Voice & Tone<br />Creating Friction in a Frictionless Environment<br />Build Quality, Real Relationships<br />Invest in Community<br />
  21. 21. Questions<br />Will Gladhart<br />Will Gladhart Consulting<br />wgladhartconsulting@gmail.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×