Retargeting and Affiliate Marketing - Itamar Gero, CEO, TrueLogic Philippines

668 views
445 views

Published on

Itamar Gero, CEO, TrueLogic Solutions, Inc.

Retargeting – Clients need to stay engaged with their target market after initial contact. Retargeting aggressively presents their clients relevant ads across the internet. Businesses need to make sure their brand is on top of the consumers’ list when they are ready to buy products and services.

Affiliate Marketing – is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. (Wikipedia Notes).

- Remarketing or Retargeting
- Affiliate Marketing
- Case Studies

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
668
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Retargeting and Affiliate Marketing - Itamar Gero, CEO, TrueLogic Philippines

  1. 1. TrueLogic Online Solutions Inc. Affiliate Programs Retargeting Key Points & Best Practices March 22, 2013
  2. 2. Cookie enabled technology
  3. 3. What are cookies“A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is usually a small piece of data sent from a website and stored in a users web browser while a user is browsing a website.” I know what you did last summer!
  4. 4. Abstract
  5. 5. What could be stored in a cookie?• Up to 4KB worth of data (2 Book pages)• Referrer (for tracking purposes)• Visit dates• Categories Visited• Products Visited• Usability data (username,password,auto login)• Cookie expiration date• Server side session data
  6. 6. Affiliate Programs
  7. 7. Why Affiliates?• Performance based marketing• Divert your cost to sell (Marketing budget) to affiliate commission• Low setup cost – Low risk• Increase your reach• Tap to big publishers• Brand traction
  8. 8. Increase your reach Email Paid SEO Your Site Social Media Media
  9. 9. Increase your reach Email Paid SEO Social Media Media Email Paid SEO Your Site Email Paid SEO Social Media Media Social Media Media Email Paid SEO Social Media Media
  10. 10. Increase your reach Email Email Paid SEO Paid SEO Social Social Media Media Media Media Email Email Paid SEO Email Your Paid SEOPaid SEO Site Media Social Media Email Social Media Media Paid SEO Social Media Media Social Media Media Email Paid SEO Social Media Media
  11. 11. Increase your reach Email Email Email Email Paid SEO Paid SEO Paid SEO Paid SEO Email Email Social Media Social Social Media Media Media Media Media Social Paid SEO Email Media Paid SEO Media Social Media Media SEO Media Email Social Paid SEO Media Email Your Paid SEO Paid SEO Site Media Paid Social Media Email SEO Email Email Social MediaPaid SEO Media Paid SEO Social Email Social Media Media Media Paid SEO Media Social Social Media Media Media Media Social Email Media Email Email Media Email Paid SEO Paid SEO Paid SEO Paid SEO Social Social Media Social Media Media Media Media Social Media Media Media
  12. 12. Successful affiliate program Key points• Pick a good program manager• Equip your affiliate with media/conversion tools• Stay on top of your competitor’s affiliate offerings• Affiliate agreement is important – Set expectations• Don’t let affiliates spam – Protect your brand• Manually approve affiliates – Beware of fraud• Pay frequently & competitively
  13. 13. Pick a good program manager• Has prior experience• Friendly, can create relationships• Analytical, can deep dive into stats• Proactive, self motivated Y U NO JOIN MY PROGRAM?!?!
  14. 14. Equip your affiliates with tools to succeed• Their conversions depends on you• Avoid fatigue, constantly refresh your inventory• Maintain a calendar, let the affiliate know about special events/sales/discounts• Choose a program that shows your affiliate as much statistics as possible
  15. 15. What Affiliates Want?
  16. 16. What Affiliates Want?• Money!• More Money!• Quick payouts• Rich Inventory• Automated scripts/tools for conversion• Help with conversions, more free material/work.
  17. 17. How does it look like?
  18. 18. From $20k to $40k in 3 Months
  19. 19. Retargeting
  20. 20. Key Points• Avoid fatigue – Keep refreshing• As segmented as possible• Address your segment with personalized ads• Burn after use• Monitor your ad groups, remove the bottom performing (cpc,ctr,conv)
  21. 21. 10,000 sign ups in 2 weeks
  22. 22. Adroll Case Study #1 • First Goal – Callback users that didn’t download the free version • Second Goal – Convert free downloads to paid users.
  23. 23. Adroll Case Study #2 • AdRoll implemented a segmented product-oriented retargeting program that delivered personalized ad units to convert and re- engage previous site visitors. Using the browsing behavior of AirTrans existing customers, AdRoll was also able to optimize AirTrans 1st party data to cherry pick new high value prospects from the targeted markets.
  24. 24. TrueLogic Online Solutions Inc. Thank you March 22, 2013

×