37 Quotes About Big Data and Marketing
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37 Quotes About Big Data and Marketing Presentation Transcript

  • 1. 37 quotes BIG DATA the top & MARKETING
  • 2. Kevin Geraghty Head of Analytics 360i “data science is not voodoo. WE ARE NOT BUILDING FANCY MATH MODELS FOR THEIR OWN SAKE. WE ARE TRYING TO LISTEN TO WHAT THE CUSTOMER IS TELLING US THROUGH THEIR BEHAVIOR.
  • 3. Dr. Eric Siegel Author, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die “The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect.
  • 4. “If you want to create messages that resonate with your audience, you need to know what they care about. [...] Increasingly, we're seeing companies use data from public social media to guide their messaging. Nate Elliott VP, Principal Analyst Forrester
  • 5. “Many retailers track customer preferences based on purchase and click behavior. While this adds value to their retargeting and email efforts, it doesn’t tell the whole story. Social media profiles and interactions offer a fuller, more nuanced picture of people than their actions within your sales funnel. Social data prompts discoveries about their favorite products and passions – information you can use to shape your offerings and outreach. Mark Cooper CMO, Offerpop
  • 6. Stephen Quinn CMO, Walmart “Being locally relevant has always been the core of success in retailing, going back 100 years to the town general store whose owners knew what their customers wanted, liked, and would like to try. Social is like the ultimate customization vehicle, giving us back the local relevance we had lost in trying to get scale and lower cost. It makes that era of 100 years ago really possible again.
  • 7. Jane Frost Chief Executive Market Research Society “Big data may tell you how many customers you have won or lost but not necessarily why. This is the intelligence that can really make a difference.
  • 8. Joe Rospars Chief Digital Strategist, Obama for America “Big data is about having an understanding of what your relationship is with the people who are most important to you and an awareness of the potential in that relationship.
  • 9. “it used to be top down, WHERE COMPANIES WOULD GO OUT AND CONDUCT A SURVEY AND COLLECT DATA. NOW WE ARE WALKING AROUND WITH DEVICES THAT LOG EVERYTHING WE LIKE, PICTURE WE TAKE, STORE WE VISIT. you don't have to go out and find data, now it is coming to us. Jake Porway Host of The Numbers Game The National Geographic Channel
  • 10. “Conduct research to identify the social behaviors of your customer base--before you do anything. When you first understand your customers, your marketing efforts will naturally unfold. Jeremiah Owyang Industry Analyst, Partner Altimeter Group
  • 11. “BIG DATA WILL SPELL the death of customer segmentationAND FORCE THE MARKETER TO UNDERSTAND EACH CUSTOMER AS AN INDIVIDUAL WITHIN 18 MONTHS OR risk being left in the dust. Ginni Rometty CEO, IBM
  • 12. Download All 37 Visit TrueLens.com or contact team@truelens.com to get started. These quotations tell the story of a shifting marketing landscape that is becoming more dependent on customer data each day. See the rest of the quotes on TrueLens.com
  • 13. quote sources http://www.marketingmag.com.au/news/ibms-ceo-on-data-the- death-of-segmentation-and-the-18-month-deadline-36359/ #.UUIs5es4WIF http://blogs.hbr.org/cs/2012/11/ why_cmos_and_cios_need_to_team.html http://blogs.gartner.com/andrew_frank/2013/02/28/social-media- and-big-data-put-new-power-in-the-hands-of-digital-marketers/ http://www.cmo.com/articles/2011/4/26/the-data-driven-cmo.html http://www.seobook.com/data-driven-search-marketing http://blogs.forrester.com/william_band/13-01-02- the_top_crm_trends_for_2013 http://www.cmo.com/content/cmo-com/home/articles/2012/12/26/ q_a_brian_bork_moheg.frame.html http://adage.com/article/data-at-work/data-war-dispatch-turning- data-crude-real-revenue/240358/ http://adage.com/article/dataworks/data-wonk-a-q-a-mec-s-theresa- lamontagne/239586/ http://www.twistimage.com/blog/archives/who-needs-big-data/ http://blogs.cisco.com/retail/how-big-data-will-save-the-physical- store/ http://memeburn.com/2013/01/6-reasons-data-is-crucial-to-your- social-media-strategy/ http://www.cmo.com/articles/2011/9/20/leveraging-big-data-the- next-frontier-for-cmos.html#ixzz1YVqEZnEX http://chiefexecutive.net/unlocking-the-power-of-social-data http://adage.com/article/dataworks/q-a-360i-s-kevin-geraghty- facebook-search/239314/ http://www.cmo.com/content/cmo-com/home/articles/2013/4/7/ predictive_analytics_.html?cmpid=NIR187 http://books.google.com/books? id=6QkUd1ZIKAIC&printsec=frontcover&dq=Bryan+A. +Pearson&hl=en&sa=X&ei=6mMZUbOQI8WGyAHc- YDIDA&ved=0CDgQ6AEwAA http://books.google.com/books? id=OkkZhB2Yw7IC&printsec=frontcover#v=onepage&q&f=false http://blogs.hbr.org/hbr/hbreditors/2013/05/ a_futurist_looks_at_the_future.html http://www.mckinsey.com/insights/marketing_sales/ how_we_see_it_three_senior_executives_on_the_future_of_ marketing http://www.cio.com/article/733258/ How_Big_Data_Can_Improve_Marketing_and_Customer_Se rvice http://www.b2bmarketinginsider.com/strategy/big-data- marketing-future http://www.gereports.com/connecting-the-dots/ http://www.forbes.com/sites/scottdavis/2012/05/30/368/ http://www.digiday.com/brands/the-adobe-view-of-data- creativity/ http://www.b2bmarketinginsider.com/strategy/real-time- marketing-trading-room-floor http://www.marketingmagazine.co.uk/article/1184392/ensure- big-data-becomes-powerful-data http://cmsoforum.mckinsey.com/article/what-you-need-to- make-big-data-work-the-pencil http://www.fastcocreate.com/1682757/turning-big-data-into- smart-data-5-lessons-for-marketers-from-the-obama- campaign http://www.huffingtonpost.com/jim-yu/big-data- marketing_b_2956660.html http://www.marketingweek.co.uk/big-data-embracing-the- elephant-in-the-room/3030939.article http://adage.com/article/dataworks/meet-numbers-nerd- bringing-big-data-small-screen/241286/ http://www.adexchanger.com/data-exchanges/iab-alm-forget/ http://www.businesswire.com/news/home/20101119006057/ en/Buy-Amplifies-Voice-Consumers http://blogs.forrester.com/nate_elliott/11-07-19- how_to_use_social_data_and_how_not_to http://www.cmo.com.au/article/461123/ cmo_interview_becoming_change_agent/ http://www.sas.com/success/harrahs.html http://www.slideshare.net/charleneli/understand-your- customers-social-behaviors http://www.ducttapemarketing.com/blog/2013/05/01/future-of- marketing/
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