Automotive intelligence covering new car prices, best car deals and more.
June 16th, 2010
The Truth Will Prevail
The TrueTrends monthly report includes TrueCar’s unique • Convertibles, wagons and coupes are where the best
Price Flex Score, identifying new cars with the most potential inventory-based discounts will be seen. On
negotiating room, as well as best deals by Greatest average, convertibles are staying in inventory for 65 days,
Percentage below MSRP, Total Incentives, Greatest Price while wagons and coupes are on-lot for 62 days.
Drops and Days in Inventory. Highlights included: Meanwhile, SUVs continue to move off the lots quickly, with
an average inventory stay of 34 days.
• The Greatest Discount section features makes and
models that offer the highest discounts on 2010 and 2011 • The Hyundai Sonata is a potential steal, remaining in
models. inventory at an average of 166 days. However, it will be
tough finding a GMC Terrain, which has an average stay of
• Model year 2010 domestic makes including Chevrolet, 13 days.
Ford, GMC, Chrysler, and Lincoln offer the biggest
discounts. • In this edition we’ve added a new section highlighting
gender differences in female registrations. This new section
• Foreign automakers including Toyota, Honda, Kia, and displays the nine vehicles with the highest percentage of
BMW are offering the biggest discounts on 2011 makes. female registrations along with the pricing and discount
information. All brands have been ranked in order by the
• Wednesday, June 30th will be the day consumers can percentage of female registrations and the percent discount
expect the best buys for the month, with a projected 9.05% possible for that make.
discount from MSRP. In addition, the first half of July will
see steady discounts over 7% with the 4th of July holiday • The brand with the highest percentage of female
providing discounts over 7.5%. registrations was Kia (45.8%), followed by Suzuki (44.2%)
and Mini (43.9%). There were ten total makes with a female
• BMW is leading the way in sales of 2011 models, with percentage over 42%, including Subaru, Hyundai and Volvo,
47.7% of their month’s sales coming on 2011 models. Most which are all brands known for safety and/or value.
of BMW’s offerings are available in 2011 models, including
the 3, 5 and 7 Series, M3, X5, X6 and Z4. • These TrueTrends findings will provide consumers with
the insights necessary to be better prepared before
purchasing their vehicle.