Truecar November Sales Forecast

TRUECAR FORECASTS NOVEMBER 2009 AUTO SALES Recovery in progress, slow and steady SANTA MONICA, Calif., November 23, 2009 – TrueCar (www.truecar.com), the authority on new car pricing, forecasted today that November 2009 light vehicle sales (including fleet) in U.S. will be 749,560 units, down 11% from October and up a fraction from this time last year (on an unadjusted basis). November’s forecast translates into a SAAR level of 10.9 million units. “The industry is struggling to break out of the 11 million SAAR range. The good news is that we now have two consecutive months of stable sales without Cash for Clunkers or heavy incentives spending by the manufacturers. This indicates that the fundamental consumer demand is solid and the worst is over,” said Jesse Toprak, Vice President of Industry Trends at TrueCar. “We anticipate the recovery in 2010 to be somewhat slower than earlier forecasts with total sales of around 11.4 million units.” TrueCar offers a comprehensive forecast that also goes deeper into the numbers, looking at unit sales and market share by manufacturer, but also shows market share by origin and sales down to the brand level. Forecasts for the top six manufacturers for November: Unit Sales Forecast Manufacturer Nov. 2009 Forecast Change vs. Oct. 2009 Change vs. Nov. 2008 Chrysler 58,051 -12% -32% Ford 125,226 -5% 5% GM 152,597 -13% -1% Honda 72,024 -16% -6% Nissan 50,964 -15% 9% Toyota 133,250 -12% 2% Market Share Forecast November 2009 Manufacturer October 2009 November 2008 Forecast Chrysler 7.7% 7.9% 11.4% Ford 16.7% 15.8% 15.9% GM 20.4% 21% 20.6% Honda 9.6% 10.2% 10.2% Nissan 6.8% 7.2% 6.2% Toyota 17.8% 18.2% 17.4%

Market share forecasts for the origin of the manufacturer for November: Manufacturer Nov. 2009 Forecast October 2009 November 2008 Europe 9.2% 8.8% 8.8% Japan 39.5% 40.2% 38.7% South Korea 6.5% 6.4% 4.6% USA 44.8% 44.7% 47.9% TrueCar also projects sales down to the brand level: Manufacturer Nov. 2009 Forecast Change vs. Oct. 2009 Change vs. Nov. 2008 BMW 19,194 -7% -3% BMW 14,887 -9% -2% MINI 4,307 3% -5% Chrysler 58,051 -12% -32% Chrysler 10,765 -16% -46% Dodge 35,102 -11% -22% Jeep 12,184 -10% -40% Daimler 17,536 -7% 10% Mercedes-Benz 16,515 -9% 17% Smart 1,022 5% -5% Ford 125,226 -5% 5% Ford 112,718 -5% 9% Lincoln 6,224 -8% -2% Mercury 6,284 -6% -2% GM 152,597 -13% -1% Buick 8,327 -8% -11% Cadillac 10,327 -11% 17% Chevrolet 104,362 -10% 9% GMC 20,588 -18% 1% HUMMER 279 -9% -81% Pontiac 5,839 -45% -52% Saturn 2,875 -21% -65% Honda 72,024 -16% -6% Acura 7,501 -23% -49% Honda 64,523 -15% -6% Hyundai 28,792 -7% 50% Hyundai 28,792 -7% 50% Jaguar 2,920 -4% 6% Jaguar 812 -8% -6% Land Rover 2,108 -2% -12% Kia 20,056 -11% 32% Kia 20,056 -11% 32%

Mazda 14,129 -6% 0% Mazda 14,129 -6% 0% Mitsubishi 3,793 -2% -3% Mitsubishi 3,793 -2% -3% Nissan 50,964 -15% 9% Infiniti 6,205 -4% -19% Nissan 44,759 -17% 15% Porsche 1,418 -14% 3% Porsche 1,418 -14% 3% Saab 479 -7% -44% Saab 479 -7% -44% Subaru 19,331 6% 4% Subaru 19,331 6% 4% Suzuki 2,258 29% -30% Suzuki 2,258 29% -30% Toyota 133,250 -12% 2% Lexus 17,262 -11% 6% Scion 3,279 -15% -38% Toyota 112,709 -12.5% 4% Volkswagen 22,863 -6% 8% Audi 6,538 -11% -4% Volkswagen 16,325 -4% 14% Volvo 4,678 5.5% 6% Volvo 4,678 5.5% 6% Grand Total 749,560 -11% 0.2% TrueCar bases its forecast on actual transaction data that cover over 40% of all sales in the U.S. The transaction data based forecast is refined by other current and historical factors that impact vehicle sales including: sales, inventory, incentives, fuel prices, and macro economic data (major stock market indexes, consumer confidence, new home starts, and CPI). TrueCar does not adjust for selling days in year-over-year percentage change calculations. About TrueCar TrueCar (www.truecar.com) is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California. ###

Truecar November Sales Forecast

by TrueCar on Nov 24, 2009

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Truecar November Sales Forecast — Document Transcript