Monthly Data Report
October 15th, 2009

TrueCar Price Flex Score
2009 Least Flexible Models 2009 Most Flexible Models
Score Make Model Score Make Model
2 Audi Q5 99 Porsche 911
4 Mini Cooper 98 Porsche Boxter
5 Chevrolet HHR 94 Mazda Tribute
7 Buick Lucerne 93 Mercedes-Benz R-Class
8 Chevrolet Equinox 90 Mitsubishi Lancer
9 Audi A5 90 Hyundai Accent
15 Hummer H2 SUT 90 Jeep Compass
16 Pontiac G8 88 Cadillac XLR
18 Infiniti G37 87 Dodge Viper
19 Lexus ES 350 86 Infiniti M45
2010 Least Flexible Models 2010 Most Flexible Models
Score Make Model Score Make Model
1 Audi Q5 99 Porsche 911
2 Chevrolet HHR 98 Porsche Boxter
5 Chevrolet Equinox 94 Mercedes-Benz R-Class
6 Buick Lucerne 93 Mazda Tribute
7 Audi A5 92 Jeep Compass
8 Toyota Prius 92 Infiniti M45
9 Hummer H2 89 Hyundai Accent
9 Chevrolet Cobalt 89 Mitsubishi Endeavor
10 Audi A6 89 Mitsubishi Lancer
12 BMW 5-Series 87 Dodge Dakota
What is the TrueCar Price Flex Score?
The TrueCar Price Score measures the elasticity of trans- a deal significantly below (or above, if you’re not careful!) the
action price by model. The Price Flex Score calculation TrueCar average transaction price. Below are the 2009 and
dynamically incorporates the factors that effect price 2010 models with the highest and the lowest Price Flex
variance including the model’s transaction price range, Scores. We also show the models with the highest and
current inventory and sales data. A vehicle experiencing lowest Price Flex Score within each vehicle category. The
extremely low inventory and a small range of transaction scores range from 1 to 100. A score of 1 corresponds to the
prices will have a low Price Flex Score. Don’t expect much lowest Price Flex Score and indicates a very small -if any-
of a discount from the TrueCar average transaction price on negotiation power. A score of 100 indicates the highest
a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, meaning there is a big range of transaction
Price Flex Score, however, you have the potential to strike prices for that model.
Monthly Data Report - © 2009 TrueCar, Inc. 1

TrueCar Price Flex Score (continued...)
2009 Least and Most Flexible Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Mini Cooper (Score: 4) Porsche 911 (Score: 99)
Coupe Audi A5 (Score: 9) Honda Civic (Score: 79)
Pickup Ford F-150 (Score: 29) Dodge Dakota (Score: 85)
Sedan Buick Lucerne (Score: 7) Mitsubishi Lancer (Score: 90)
Sport Utility Audi Q5 (Score: 2) Mazda Tribute (Score: 94)
Van Nissan Quest (Score: 36) Mazda5 (Score: 79)
Wagon Scion Xb (Score: 8) Nissan Cube (Score: 67)
2010 Least and Most Flexible Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible BMW Z4 series (Score: 26) Porsche 911 (Score: 99)
Coupe Audi A5 (Score: 7) Honda Civic (Score: 79)
Pickup Ford F-150 (Score: 27) Dodge Dakota (Score: 87)
Sedan Audi A6 (Score: 10) Infiniti M45 (Score: 92)
Sport Utility Audi Q5 (Score: 1) Mercedes-Benz R-Class (Score: 94)
Van Honda Odyssey (Score: 37) Volkswagen Routan (Score: 69)
Wagon N/A* N/A*
* N.B. Most and least flexible model cannot be determined for the Wagon category because there is only one 2010 Wagon on the market at present.
Largest Total Incentives
Top 2009 Models
Rank Make / Model $ Incentives MSRP % Discount From MSRP
1 2009 Mercedes-Benz E-Class $12,000 $58,125 21%
2 2009 Mercedes-Benz R-Class $10,000 $48,525 21%
3 Jaguar XJ Series $19,000 $94,850 20%
4 2009 Mercedes-Benz GL-Class $10,000 $60,075 17%
5 2009 Mercedes-Benz S-Class $14,000 $90,225 16%
This largest incentives list totals both available consumer and dealer incentives. The incentives are ranked by
largest percent discount off MSRP. Generally, incentives are active throughout the month in which the data report is
released. Though active at the time of the data reports’ release, incentives are subject to change without notice.
Check for updates on the TrueCar price report for each model and with your dealer.
Monthly Data Report - © 2009 TrueCar, Inc. 2

Greatest Discounts
Top 2009 Makes
19%
Dodge
Chrysler
17% Kia
Ford
15% Chevrolet
% BELOW MSRP
13%
How Do I Use This?
11%
The greatest percent below MSRP helps
identify the biggest consumer discounts of
9%
the month. Below, TrueCar ranks 2009 and
2010 vehicles with average transaction
7% prices that comprise the greatest percent
8/18 8/25 9/1 9/8 9/15 9/22 9/29
off the make or model’s average MSRP.
Top 2009 Makes Top 2010 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Dodge 18% 1 Lincoln 9%
2 Chrysler 15% 2 Ford 9%
3 Kia 15% 3 Volvo 9%
4 Ford 14% 4 Chrysler 9%
5 Chevrolet 14% 5 Mercedes-Benz 8%
Top 2009 Models Top 2010 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Dodge Charger 22% 1 Ford Explorer 14%
2 Dodge Ram 1500 19% 2 Ford F-150 14%
3 Chrysler Town & Country 18% 3 Toyota Tundra 2WD Truck 12%
4 Hyundai Sonata 18% 4 Ford Edge 12%
5 Chevrolet Corvette 18% 5 Chevrolet Malibu 10%
Monthly Data Report - © 2009 TrueCar, Inc. 3

Greatest Discounts (continued...)
Top 2009 Models ( by Body Type ) Top 2010 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Coupe Honda Accord Coupe 9% Coupe Ford Mustang 7%
Pickup Dodge Ram 1500 19% Pickup Ford F-150 14%
Sedan Dodge Charger 22% Sedan Ford Edge 12%
Sport Utility Jeep Liberty 17% Sport Utility Ford Explorer 14%
Van Chrysler Town & Country 18% Van Chrysler Town & Country 9%
Wagon Nissan cube 3% Wagon Subaru Outback 3%
Convertible Mercedes-Benz SL-Class 9% Convertible Ford Mustang 8%
Projected Best and Worst Days to Buy a Vehicle
7.0% Oct 31, 2009
PROJECTED AVERAGE DISCOUNT
6.5%
6.0%
5.5%
Nov 8, 2009
5.0%
4.3%
10/16/09 10/20/09 10/24/09 10/28/09 11/01/09 11/05/09 11/09/09 11/13/09
Best Day to Buy a Vehicle
Consumer Tip of the Month October 31st, 2009
Average Discount: 6.6%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short term forecasts. Our projections, over the next 31 Worst Day to Buy a Vehicle
days, suggest that the best day to buy a car will be October November 8th, 2009
Average Discount: 4.9%
31st and the worst day to buy a car will be November 8th.
Looks like it does pay off to wait until the end of the month
to make your purchase!
Monthly Data Report - © 2009 TrueCar, Inc. 4

Greatest Price Drop Month Over Month
Top 2009 Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Pickup Ford F-150 2WD SuperCab 145" XL -$1,864
Sedan Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653
Sport Utility Volkswagen Tiguan FWD 4dr SEL -$1,005
Convertible BMW 3-Series 2dr Conv 328i -$579
Wagon Nissan Cube 5dr Wagon Man -$520
Minivan Mazda5 4dr Wagon Man Sport -$520
Coupe Chevrolet Corvette 2dr Coupe w/2LT -$514
Top 5 Vehicles
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2009 Ford F-150 2WD SuperCab 145" XL -$1,864
2 2009 Mercedes-Benz C-Class 4dr Sedan 3.5L Sport RWD -$1,653
3 2010 Dodge Grand Caravan 4dr Wagon SXT -$1,175
4 2010 Ford Escape FWD 4dr XLT -$1,154
5 2009 Volkswagen Tiguan FWD 4dr SEL -$1,005
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in
price month over month. TrueCar also ranks the trims with the overall greatest drop in price month over month.
Monthly Data Report - © 2009 TrueCar, Inc. 5

August’s Shortest and Longest Days in Inventory
Shortest to Longest ( by Body Type )
Shortest and Longest Days in Inventory
Rank Make / Model Days in Inventory
TrueCar ranks the vehicles that spend, on
average, the shortest and longest days on the lot 1 Wagon 40
before they sell. We rank both by overall 2 Sport Utility 41
shortest/longest days in inventory as well as by 3 Sedan 51
category. 4 Hatchback 54
5 Van 54
Vehicles that spend little time in inventory are in
6 Coupe 68
high demand, while vehicles that spend an
extended time in inventory are in low demand. 7 Pickup 69
8 Sport Utility Pickup 77
9 Convertible 91
2009 Vehicles: Shortest Days in Inventory 2009 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Toyota RAV4 12 1 Cadillac STS 261
2 Toyota Yaris 13 2 Honda Pilot 257
3 Nissan Murano 15 3 Toyota Camry 251
4 Toyota FJ Cruiser 15 4 Cadillac SRX 247
5 Mazda 5 16 5 Chevrolet Corvette 231
6 Toyota Highlander 17 6 Ford Mustang 226
7 Nissan Cube 18 7 Chevrolet Tahoe Hybrid 222
8 Infiniti G37 20 8 Mitsubishi Galant 215
9 Infiniti EX35 20 9 Mazda 6 213
10 Honda CR-V 21 10 Saturn Aura 212
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 VW Jetta SportWagen 4 1 Lincoln MKZ 58
2 Chevrolet Cobalt 5 2 Jaguar XF 55
3 Lexus ES 350 5 3 Pontiac Vibe 55
4 Toyota RAV4 5 4 Mercury Milan 49
5 Honda CR-V 6 5 Honda Insight 39
6 Scion xD 7 6 Mazda 3 38
7 Toyota Yaris 7 7 Ford Mustang 37
8 Toyota Prius 7 8 Lincoln MKX 37
9 Acura TL 9 9 Hyundai Genesis 36
10 Dodge Challenger 9 10 BMW 528I 35
Monthly Data Report - © 2009 TrueCar, Inc. 6

Model Year Share
Percent Industry Share of Model Year Vehicles
Model Year Share shows the percentage share of
2009 model year vehicles sold within the last month
45%
versus vehicles of any other model year sold. Gen- 2010 Vehicles
erally, the higher the model year share value, the
55%
higher the discount a consumer can expect to receive 2009 Vehicles
on that given model. It also reflects that dealers are
more likely to cut deals on a 2009 model in order to
make room for a 2010. At this time of the year,
consumers should look for models with a 2009 model
year share of 50% or greater.
Between 2009 and 2010 vehicles, 2010 shares 45% of total sales.
Highest Percentage of 2009 Vehicles Sold Lowest Percentage of 2009 Vehicles Sold
Rank Make / Model % of Sales Rank Make / Model % of Sales
1 Jeep Grand Cherokee 99.96% 1 Lexus RX 350 0.2%
2 Hyundai Sonata 99.9% 2 Toyota Prius 1%
3 GMC Sierra 1500 99.8% 3 Toyota Sienna 2%
4 Toyota RAV4 99.8% 4 Toyota Corolla 3%
5 Ford Focus 99.8% 5 Toyota Tundra 4WD Truck 4%
6 Subaru Impreza Sedan 99.7% 6 MAZDA3 4%
7 Jeep Wrangler Unlimited 99.7% 7 Kia Borrego 6%
8 Chevrolet Malibu 99.5% 8 Nissan Armada 8%
9 Nissan Sentra 99.5% 9 Toyota Sienna 9%
10 Mitsubishi Eclipse 99.4% 10 BMW 5-series 11%
Monthly Data Report - © 2009 TrueCar, Inc. 7

Appendix
About Us
TrueCar (www.truecar.com) is the authority in new-car marketplace pricing, helping them know how to price their
pricing. It aggregates multiple data sources to show car cars to sell more and gain market share from other dealers.
buyers and dealers how much people actually paid for a Led by a highly experienced team from the automotive and
particular car in their geographic area. It is offered online, technology industries, TrueCar is based in Santa Monica,
free of charge - so anyone can know at any time what is California.
considered a good or great price. Consumers no longer
walk into the dealership only partially informed and fully
suspicious: they walk in knowing exactly the price of a fair
deal. Dealers gain real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
express or implied, with respect to the information whether direct, incidental, indirect, special, or consequential,
contained in this report and the results of the use of such including without limitation lost revenues or lost profits,
information, including but not limited to implied warranty of arising from or in connection with your use or reliance on the
merchantability, fitness for a particular purpose, and non- information presented in this report.
infringement. The information contained in this report may
Contact Us
TrueCar Inc.
225 Santa Monica Blvd, 6th Floor
Santa Monica, CA 90401
(800) 200-2000
info@truecar.com
Visit us at www.truecar.com
Monthly Data Report - © 2009 TrueCar, Inc. 8