Magazine Research analysis Music magazines in the genre of rock and metal. Analysing how each of these magazines are laid out to appeal to the audience Front covers
Kerrang is a very popular rock magazine generally aimed at teenagers between the ages of 13 and 19. Kerrang features new bands, upcoming festivals, well known bands/artists and posters. Kerrang is sold in the UK at £2.20 and is easily found in most shops. Kerrang also includes a satirical comic strip called Pandora named for its main character, who is seen every week making fun of recent events in the rock world.
Ville Valo, of the band HIM, (pictured in this issue) is featured in most of these issues and this is very good advertisement and promotion the band.
Selling/sky line Masthead Main image Left third Bar code and date line Artist credit Cover lines By featuring various band names at the top of the magazine, the consumer will become interested with the issue. This is kerrang’s typical style of slogan. The appeal is Very grungy looking and is effective in conveying the genre of magazine. The white lines through the black text makes it seem like shattered glass and this gives attitude to the style. This is an image of a lead singer of the band HIM. The image is an extreme close up and is very eye catching, Its as if he is staring at you. This encourages consumers to pick up the issue. The cover line's feature content of the issue and this is also something that draws the viewer in. The bold text and colours are appealing because they contrast the image- select parts of text are green matching the artists eye colour. This is the part of the magazine which will be seen on the shop shelves its very important that previews of the issue content is in the area of the cover. The use of space on this cover is very cleverly done because they have included all the dates, issue no. and barcode in one area. This makes it easy for the consumer to find the information and also saves space else where. Freebies Enticing the consumer to buy the magazine with the free gifts
NME aims their genre of music at indie/rock bands. This magazine is also appealing for teenagers and young adults.
NME’s style is very consistent in every issue, however when featuring special promotions or celebrations, they will produce one off covers that represent the selling point of the magazine/band.
This particular cover is an example of this. NME also hold an awards show every year to celebrate the best new music of the past year. The nominations and eventual winners are voted for by the readers of the magazine.
Selling/sky line Masthead Main image Artist credit Bar code Cover line As this is a one off special issue of ‘ The strokes’ this gives the magazine a Unique selling point and entices the Audience into buying the issue. The masthead design style appears to be simple, It has remained this similar style since the late 1990s, early 2000s, so people are familiar with it and would be able to find it easily on a shelf. NME stands for 'new musical express' which gives the impression that it supplies people with new music information. New Musical Express is written in a much smaller font underneath the masthead. Cover lines The sticker style cover lines (flash) are quite striking and are also a clever way to add colour and exclusive information. This image of The Strokes, shows the contrast of colours and effects in shadows and highlights on the cover. The image is of the whole band, with the lead singer predominantly at the centre of the photo. This image conveys a rock ability attitude as none of the members are smiling and also the fact that the image is black and white portrays their ten years in the business as the image has an antique appeal. The text used contrasts the usage of colour on this magazine, and is also vey bold and centre stage. Its also in keeping with the style of NME’s slogan and works well in contrast to the image. The barcode features a lot of information such as gigs and the magazines website, which is quite unusual but effective. Featuring content of this issue; bands and artists. Contrasting shapes and text.
Q typically represents a poster style to its cover and this is always consistent in its appeal. The magazine has an extensive review section, featuring: new releases, reissues, music compilations, film and live concert reviews, as well as radio and television reviews. It uses a star rating system from one to five stars.
It also compiles a list of approximately eight albums, which it classes as the best new releases of the last three months.
Much of the magazine is devoted to interviews with popular musical artists.
The magazine is well known for compiling lists and this is something they convey in the style of the front cover using the same or similar fonts and colours consistently throughout the magazine.
Masthead Cover lines and exclusives Main image Artist credit Bar code Cover line This has been Q’s style of masthead for a number of years and this is something that consumers look for when purchasing a magazine, the style and colour is effective because it is simple and bold. Originally it was to be called Cue but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason is that a single-letter title would be more prominent on newsstands featuring popular bands on the front cover of the issue gives the magazine a wider variation of Consumers as they may not like the artist on the front cover. Bold text and colours help this Stand out. The sticker style cover lines are quite striking and are also a clever way to contrast colour and exclusive information. This image is very interesting as the overall style of the cover is a poster effect. The main image is very outstanding and detailed, using the artist’s attitude to her music and fashion style as the theme. The title ‘Sexy beast’ and the use of the panthers is a very cool association. The colour contrast of the image works because Lily is mainly in black, which fits in with the panthers next to her. The text used contrasts the usage of colour on this magazine, and is also vey bold and centre stage. Its also in keeping with the style of Qs slogan and works well in contrast to the image. The barcode is simple and doesn’t include further information about the issue. It is placed strategically on the cover, leaving space at the bottom for further cover lines. Cover lines Featuring more bands and contents of the issue, contrasting colours from above text and shapes. This cover line makes the front cover appear more like a stereotypical magazine as opposed to a complete poster style front cover.