BuzzStreamKeep track of your relationshipsTroy Boileau | SEO & Inbound Marketing Consultant
We’re in business because we believe that great brands need Featured in...both voice and visibility in order to connecting people withwhat matters.A boutique, full-service digital marketing agency in Toronto,Powered by Search is a PROFIT HOT 50-ranked agency thatdelivers search engine optimization, pay per click advertising,local search, social media marketing, and online reputationmanagement services.Some of our clients...
Change How You Think About Outreach Give first, give generously, then ask. Be genuine, be vulnerable, write as if writing to a close friend. “Ask for leads and youll get advice. Ask for advice and youll get leads.” Think long-term, not scorched earth.
Walkthrough of BuzzStream
Websites People TasksColumns Filters OutreachProjects Settings
How Not to Destroy BuzzStream
Properly Tag New EntriesIndustry Influence (Low, High, Very High) High (90%) vs. Very High (10%) Tag (E.g. Travel)
Keep Information Updated Contact Attempts Do Not Contact Friendship Project Stage New Information Via Contact
Due Diligence Before Outreach History Tab Friendship Stage Tags Industry Influence High Quality Only
NOT Scorched Earth Watch your frequency Be personable, not a spammerHave something to give, don’t beg
Adding New Websites
New Websites Create a Public Client Folder Create a Public Project in that folderAdd Contacts to the Project (BuzzMarker or Manually) Tag the Website Set the Industry Influence
Tasks From DashboardFrom Person or Website Multiple at Once
Project Cycle Ensure you have enough contact information Create and send a template (private) Change Project Stage to Contact Attempt 1 Create Task to follow-up 3-4 days laterFollow-up and change Project Stage to Contact Attempt 2
Possible Responses Complete Answer – Set Project Stage to YESPromise to Follow Up – Set Project Stage to Contacted No – Set Project Stage to NO
Use Case: Low Quality Guest Post
Low Quality Guest Post Filter for Tag or Industry Influence Don’t Burn Contacts Remember to Set Tasks
Use Case: Amazing Guest Post
Amazing Guest Post Long Term – Not Easy Individual Emails Don’t Burn Contacts.
Use Case: Group Post
Group PostGreat for Creating and Maintaining Relationships Set Distribution Task Don’t Burn Contacts.
Use Case: Advice from Expert
Advice from ExpertGreat for Creating and Maintaining Relationships Individual, Personable Email Don’t Burn Contacts.
Advanced Usage Prospecting Link Monitoring Advanced Filters
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