Online Small Business Marketing-Social Media Pro
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Online Small Business Marketing-Social Media Pro

  • 1,433 views
Uploaded on

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the......

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the creation of your social media system.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,433
On Slideshare
1,424
From Embeds
9
Number of Embeds
4

Actions

Shares
Downloads
51
Comments
0
Likes
2

Embeds 9

http://www.slideshare.net 5
http://www.linkedin.com 2
http://www.lmodules.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media
    THE 800 POUND GORILLA IN THE ROOM
    Do You
    Know How
    To Handle
    Me???
  • 2. What Small Business Owners are Saying about their Marketing…
    I’m not getting the same ROI as before
    My marketing budget has shrunk significantly
    I have no marketing plan or strategy in place
    I have no idea what mediums are most effective
    I don’t have time
    I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started
  • 3. Why Social Media Makes Sense…
    • It’s VERY Budget-friendly (Free)
    • 4. It’s Where the People Are
    -Facebook has more than 350 million active users, of which 50% log-on to Facebook on any given day
    -19% of US Adults use Twitter
    -Over 55 million professionals use LinkedIn
    • By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort
    • 5. With the right strategy and SYSTEM, it doesn’t take much time
    • 6. It optimizes your online presence – which is HUGE in today’s internet world.
  • Still not convinced?
    “New research shows that 77% of US adults use the internet as an information source when shopping locally for products & services.” -Kelsey Group
     73% of online users read a blog
     57% join social networks
     45% have started a blog
     83% have viewed a video online
     39% subscribe to RSS feeds
     36% think more positively about companies that have blogs
    Source: Universal McCann Wave3 research into social media
  • 7. Why Most Small Business Owners Don’t Use Social Media…
    • They have no idea how to get started
    • 8. They don’t have the time or the desire to
    manage it themselves
    • They think it is for teenagers and don’t think it
    will work for their business
    • They have tried it in the past and felt like it
    was a waste of time
    • They have no direction and have no idea what
    they would say or do if they were using it
  • 9. The Solution = DTM’s Social Media Pro
    • 5-weekcourse that will walk you
    step-by-step and help you get your Social
    Media Strategy up and running
    • Each lesson includes:
    -Video Presentation
    -PDF Downloads and video transcripts
    -Action Steps
    -Resources for each step
    *THIS IS NOT A THEORY COURSE…IT’S A PLAN OF ACTION COURSE!!!
  • 10. Session One: Creating Your Social Media Strategy - A listening Station
    Customer experience
    Brand mentions
    Competition
    Accuracy
    Media stalking
    Content
    Alerts
    Session One Action Steps:
    1.
    2.
    3.
  • 11. Session Two: Optimizing brand assets
    • Fix your digital assets
    • 12. Claim your digital real estate
    • 13. Images, audio, video
    • 14. Social profiles
    • 15. Local search
    • 16. Social search
    • 17. Online PR
    Session Two Actions Steps
    2.
    3.
    4
    5.
  • 18. Session Three: Content as Lead
    Generation - Blog Basics
    • Configure WordPress.org
    • 19. Post and comments
    • 20. Premium or custom theme (design)
    • 21. RSS feed - subscribe
    Session Three Action Steps:
    1.
    2.
    3.
    4.
    5.
  • 22. Session Four: Social Networks and Networking
    • twitter- - search leads, discover, customer service
    • 23. - Groups, Fan Pages
    • 24. - Groups, staff, Questions
    Session Four Action Steps:
  • 25. Session Five: Managing the Beast
    Session Five Action Steps:
    Create your one page social media dashboard
    Document your daily and weekly social media routine
    Set-up some hacks to automate social media functions
    Integrate your social media activities into all aspects on online and offline marketing
  • 30. System and process
    *In order for anything to be effective, it MUST be done CONSISTENTLY!
  • 35. Four Options: What’s Best for You?
    • Self Study Program
    • 36. Group Program
    • 37. One on One
    • 38. We do it for you
    • 39. Vist:www.OnlineSmallBusinessmarketing.com to see what’s best for you.
    Troy Braithwaite
    Utah’s Certified Duct Tape Marketing Coach
    troy@ab4you.com
    O: (435) 635-7775 ext.6
    M: (435) 669-5996