Online Small Business Marketing-Social Media Pro

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Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the …

Social media is not simply today’s trendy marketing play; it’s here to stay and has impacted every aspect of marketing and growing a business. In this course you will be guided step-by-step on the creation of your social media system.

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  • 1. Social Media
    THE 800 POUND GORILLA IN THE ROOM
    Do You
    Know How
    To Handle
    Me???
  • 2. What Small Business Owners are Saying about their Marketing…
    I’m not getting the same ROI as before
    My marketing budget has shrunk significantly
    I have no marketing plan or strategy in place
    I have no idea what mediums are most effective
    I don’t have time
    I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started
  • 3. Why Social Media Makes Sense…
    • It’s VERY Budget-friendly (Free)
    • 4. It’s Where the People Are
    -Facebook has more than 350 million active users, of which 50% log-on to Facebook on any given day
    -19% of US Adults use Twitter
    -Over 55 million professionals use LinkedIn
    • By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort
    • 5. With the right strategy and SYSTEM, it doesn’t take much time
    • 6. It optimizes your online presence – which is HUGE in today’s internet world.
  • Still not convinced?
    “New research shows that 77% of US adults use the internet as an information source when shopping locally for products & services.” -Kelsey Group
     73% of online users read a blog
     57% join social networks
     45% have started a blog
     83% have viewed a video online
     39% subscribe to RSS feeds
     36% think more positively about companies that have blogs
    Source: Universal McCann Wave3 research into social media
  • 7. Why Most Small Business Owners Don’t Use Social Media…
    • They have no idea how to get started
    • 8. They don’t have the time or the desire to
    manage it themselves
    • They think it is for teenagers and don’t think it
    will work for their business
    • They have tried it in the past and felt like it
    was a waste of time
    • They have no direction and have no idea what
    they would say or do if they were using it
  • 9. The Solution = DTM’s Social Media Pro
    • 5-weekcourse that will walk you
    step-by-step and help you get your Social
    Media Strategy up and running
    • Each lesson includes:
    -Video Presentation
    -PDF Downloads and video transcripts
    -Action Steps
    -Resources for each step
    *THIS IS NOT A THEORY COURSE…IT’S A PLAN OF ACTION COURSE!!!
  • 10. Session One: Creating Your Social Media Strategy - A listening Station
    Customer experience
    Brand mentions
    Competition
    Accuracy
    Media stalking
    Content
    Alerts
    Session One Action Steps:
    1.
    2.
    3.
  • 11. Session Two: Optimizing brand assets
    • Fix your digital assets
    • 12. Claim your digital real estate
    • 13. Images, audio, video
    • 14. Social profiles
    • 15. Local search
    • 16. Social search
    • 17. Online PR
    Session Two Actions Steps
    2.
    3.
    4
    5.
  • 18. Session Three: Content as Lead
    Generation - Blog Basics
    • Configure WordPress.org
    • 19. Post and comments
    • 20. Premium or custom theme (design)
    • 21. RSS feed - subscribe
    Session Three Action Steps:
    1.
    2.
    3.
    4.
    5.
  • 22. Session Four: Social Networks and Networking
    • twitter- - search leads, discover, customer service
    • 23. - Groups, Fan Pages
    • 24. - Groups, staff, Questions
    Session Four Action Steps:
  • 25. Session Five: Managing the Beast
    Session Five Action Steps:
    Create your one page social media dashboard
    Document your daily and weekly social media routine
    Set-up some hacks to automate social media functions
    Integrate your social media activities into all aspects on online and offline marketing
  • 30. System and process
    *In order for anything to be effective, it MUST be done CONSISTENTLY!
  • 35. Four Options: What’s Best for You?
    • Self Study Program
    • 36. Group Program
    • 37. One on One
    • 38. We do it for you
    • 39. Vist:www.OnlineSmallBusinessmarketing.com to see what’s best for you.
    Troy Braithwaite
    Utah’s Certified Duct Tape Marketing Coach
    troy@ab4you.com
    O: (435) 635-7775 ext.6
    M: (435) 669-5996