Mobile & RetailRetailer congress ESSO Norge              Trond Bugge, april 2012
Send ESSO to 2065
20102000
2020                           NS                         IO  IMPACT                    AT                 CT            X...
3 main trends and 12 sub-trendsgrown out of 8 pathwaysDEMATERIALIZATION              MOBILITY           NETWORKING   VIRTU...
Accelerating development of smart mobile devices               MORE WIDELY               DISTRIBUTEDSMARTER        SPEACH ...
Smarter and moreaccessible imagerecognition• Gigantic opportunity for mcommerceMore to read:http://www.forbes.com/sites/je...
More widelydistributedspeechrecognition• Faster search for products or dealsMore to read:http://www.emarketer.com/Mobile/A...
Better andmore visiblelocation-data,also indoor• 58% have located a retailer on mobile• 34% have searched store inventory ...
Growingdistribution ofhyper-relevantmobile offers• Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky...
Rapid growth in usage of mobileinternet and applications                                      GREATER          MORE SPACE ...
Increasingopportunities tomake pre- andpost purchaseresearch• 82% have used their mobile to help with shopping in-store• 6...
More space forgeo-socialshoppingexperiences• 91% of mobile internet access is to socialize, compared to 79% on desktopMore...
Greateropportunity toreward customersloyalty - on the go• 15% of all lunch box purchases at ICA stamped digitallyMore to r...
Greater opportunityinstruct users intheir use-casesettingsMore to read:http://mobithinking.com/mobile-marketing-tools/late...
Fast forward convergence ofphysical and virtual worlds                                                                    ...
Wider adaptionof tag-basedshoppingMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Ideas:
More sensorsrelatedshoppingexperiencesMore to read:http://www.psfk.com/publishing/future-of-retailIdeas:
Rapid growth ofmobile payment &commerce• PayPal currently has more than 17 million customers regularly  making a purchase ...
iPad has                                                               WHAT ARE MOBILE SHOPPERS BUYING?                   ...
RETAIL WILL TRANSFORM INTO AN OMNI-CHANNEL       EXPERIENCE WITH MULTIPLE TOUCH-POINTS                                    ...
TIME TO EXPERIENCE THE NIRVANA?
Think Mobile on your Ecosystem
Hope this inspired you...!    Trond Bugge, april 2012, trondbugge@me.com, +46 735324022
Exxon mobil retailer summit
Exxon mobil retailer summit
Upcoming SlideShare
Loading in...5
×

Exxon mobil retailer summit

423

Published on

Keynote for Exxon Mobil Retailer Conference

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
423
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Exxon mobil retailer summit

  1. 1. Mobile & RetailRetailer congress ESSO Norge Trond Bugge, april 2012
  2. 2. Send ESSO to 2065
  3. 3. 20102000
  4. 4. 2020 NS IO IMPACT AT CT X PE E 2010 TIME2000 SOURCE: PAUL SAFFO
  5. 5. 3 main trends and 12 sub-trendsgrown out of 8 pathwaysDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  6. 6. Accelerating development of smart mobile devices MORE WIDELY DISTRIBUTEDSMARTER SPEACH RECOGNITION BETTER ANDAND MORE MORE VISIBLEACCESSIBLE LOCATION-IMAGE DATA, ALSORECOGNITION INDOOR BROADER DISTRIBUTION OF HYPER RELEVANT OFFERS DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  7. 7. Smarter and moreaccessible imagerecognition• Gigantic opportunity for mcommerceMore to read:http://www.forbes.com/sites/jenniferhicks/2012/03/05/image-recognition-technology-goes-shopping/http://m.intomobile.com/2012/01/27/ebay-motors-app-gets-image-recognition-iding-cars/ Ideas:
  8. 8. More widelydistributedspeechrecognition• Faster search for products or dealsMore to read:http://www.emarketer.com/Mobile/Article.aspx?R=1008898/http://www.zdnet.com/blog/microsoft/microsoft-making-big-speech-bets-with-windows-8-bing/10303 Ideas:
  9. 9. Better andmore visiblelocation-data,also indoor• 58% have located a retailer on mobile• 34% have searched store inventory on mobile• More efficient physical shoppingMore to read:http://www.forbes.com/sites/jenniferhicks/2012/04/08/web-analytic-tools-for-physical-spaces-indoor-positioning-takes-shape/ Ideas:
  10. 10. Growingdistribution ofhyper-relevantmobile offers• Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads• 28% of Smartphone owners have used a mobile couponMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Ideas:
  11. 11. Rapid growth in usage of mobileinternet and applications GREATER MORE SPACE FOR GEO- POSSIBILITIES TO SOCIAL SHOPPING MAKE PRE- & EXPERIENCES POST PURCHASE GREATER RESEARCH OPPORTUNITY TO REWARD CUSTOMERS LOYALTY - ON THE GO GREATER OPPORTUNITY TO INSTRUCT USERS IN THEIR USE-CASE SETTINGSDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  12. 12. Increasingopportunities tomake pre- andpost purchaseresearch• 82% have used their mobile to help with shopping in-store• 69% have used their mobile to get more product infoMore to read:http://www.thinkwithgoogle.com/insights/facts/media-platform/ Ideas:
  13. 13. More space forgeo-socialshoppingexperiences• 91% of mobile internet access is to socialize, compared to 79% on desktopMore to read:http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.clickfire.com/mobile-check-ins/ Ideas:
  14. 14. Greateropportunity toreward customersloyalty - on the go• 15% of all lunch box purchases at ICA stamped digitallyMore to read:http://smartaremobil.idg.se/2.14476/1.428708/ica-to-go-lanserar-nfc-koncepthttp://blog.neolane.com/conversational-marketing/11-startling-stats-customer-loyalty-loyalty-programs/ Ideas:
  15. 15. Greater opportunityinstruct users intheir use-casesettingsMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Ideas:
  16. 16. Fast forward convergence ofphysical and virtual worlds WIDER RAPID ADAPTION OF MORE MOVE CONTEXT- SENSORS TOWARDS BASED RELATED MOBILE SHOPPING SHOPPING COMMERCE EXPERIENCES IPAD HAVE BECOME THE # 1 SHOPPING DEVICEDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  17. 17. Wider adaptionof tag-basedshoppingMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Ideas:
  18. 18. More sensorsrelatedshoppingexperiencesMore to read:http://www.psfk.com/publishing/future-of-retailIdeas:
  19. 19. Rapid growth ofmobile payment &commerce• PayPal currently has more than 17 million customers regularly making a purchase through their mobile phone, up from the eight million it reported in June.• Groupon reports that2011. of it offers where purchased via a mobile device in December 25%• U.S are going to be around 15 billions in mobile commerce in 2012More to read:http://www.richrelevance.com/insights/mobile-shopping/ Ideas:
  20. 20. iPad has WHAT ARE MOBILE SHOPPERS BUYING? IPAD IS KING. The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktopbecome the side is gift cards, while on the two-thirds of all mobile shopping cards hold a monetary value of $100, while the Nearly iPad side it is large-screen TVs. The gift sessions take place on iPads, accounting for nearly nine-tenths of mobile shopping revenue. Further, average pricepoint for the TVs is $310. iPad shoppers have the highest AOV, tend to purchase higher-cost goods, and Top Revenue-Producing Items, Desktop/Laptop vs. iPad convert at higher rates than other mobile shoppers.#1 mobile Desktop/ Laptop Purchased on Desktops/Laptops: iPad Other Mobile iPads: Purchased onshopping Gift Cards TVs Avg. order value is 50% higher on iPads vs. otherdevice mobile devices ... $153 $158 $104 ... but unit sales per order are lower. 6.9 3.0 4.3 RichRelevance Shopping Insights™ Not surprisingly, Source: RichRelevance Data; US Sites: January 2012 – March 2012.RichRelevance report March 2012: Mobile account for nine avg. price perpercent of shopping sessions compared to Web shopping. item tends to be higher for iPadHowever, mobile’s share of shopping revenue increased to 4.6percent in May 2012, which is up from 1.9 percent in April 2011. WHEN DO THEY SHOP? purchases. $22 $53 $24 IPad shoppers’ share of sessions peaks on the weekend, with proportionately more desktop shopping on Wednesday.The iPad makes up 64 percent of mobile shopping sessions, and iPad conversion In general, iPad shoppers prefer to shop in the evenings, with nearly half of all iPad shopping occurring between 5PMother iOS devices accounted for another 17 percent. and midnight. rate is nearly thrice that of otherAlthough there have been significant advancements in Google’s mobile devices. iPad Share of Sessions2.3% 1.5%Share of 0.5% iPad SessionsAndroid and Microsoft’s Windows, specifically around tablets,other operating systems only made up 19 percent of shopping by Day of the Week by Time of Daysessions. DAY SUN PM N 12 MID IGHT AMIn addition to controlling mobile commerce, the iPad is also drivingbigger digital shopping baskets. SA TUR 7.6% DA Y Checkout 9PM: 9.5% 6.8% 4A 8PMPer the study, the average iPad order value is $158 compared to RichRelevance Shopping Insights™ M MO$153 on desktop devices. However, desktop commerce had FRIDAYhigher unit sales per order with 6.9 units compared to the iPad 3AM: 0.4% NDAY 5.0% 5.8%with 3 units. This shows that iPads are being used primarily to purchase bigger-ticket items. 4.6% 5.1%Specifically, the study found that the most expensive items Source: RichRelevance Data; US Sites: March 2012. Conversion rate based on percent of sessions resulting in a purchase. Y 4.3% M 8Apurchased on iPads were televisions. Gift cards made up the TU DA 4P M ESlargest portion of Web items sold. RS D U AY THThe iPad had a conversion rate of 1.5 percent compared to othermobile devices with a .5 percent conversion rate, showing the lead WHAT ARE MOBILE SHOPPERS BUYING? WEDNESDAY 12 NOONopportunities that retailers have to entice iPad shoppers. RichRelevance Shopping Insights™ The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktop Source: RichRelevance Data; US Sites: December 2011 – March 2012. side is gift cards, while on the iPad side it is large-screen TVs. The gift cards hold a monetary value of $100, while the
  21. 21. RETAIL WILL TRANSFORM INTO AN OMNI-CHANNEL EXPERIENCE WITH MULTIPLE TOUCH-POINTS MORE SPACE FOR GEO- RAPID GREATER GROWTH OF MORE MOVE MORE WIDELY POSSIBILITIES TO SOCIAL SHOPPING DISTRIBUTED EXPERIENCES CONTEXT- SENSORS TOWARDS MAKE PRE- &SMARTER SPEACH BASED RELATED MOBILE POST PURCHASE GREATER RECOGNITION BETTER AND SHOPPING SHOPPING COMMERCEAND MORE RESEARCH MORE VISIBLE OPPORTUNITY EXPERIENCESACCESSIBLE LOCATION- TO REWARDIMAGE DATA, ALSO CUSTOMERSRECOGNITION INDOOR LOYALTY - ON THE GO IPAD HAVE BECOME GREATER THE # 1 BROADER OPPORTUNITY SHOPPING DISTRIBUTION TO INSTRUCT DEVICE OF HYPER USERS IN THEIR RELEVANT USE-CASE OFFERS SETTINGS RAPID FAST FORWARD ACCELERATING GROWTH IN CONVERGENCE DEVELOPMENT THE USE OF OF PHYSICAL OF SMARTER MOBILE AND VIRTUAL MOBILE DEVICES INTERNET & WORLDS APPS DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  22. 22. TIME TO EXPERIENCE THE NIRVANA?
  23. 23. Think Mobile on your Ecosystem
  24. 24. Hope this inspired you...! Trond Bugge, april 2012, trondbugge@me.com, +46 735324022
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×