Clever Digital Marketing

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Clever Digital Marketing

  1. 1. Trond Bugge, futureswipe.com, 0723 587 487
  2. 2. 47% of all smart phoneowners have installed aQR-code reader
  3. 3. 82% have used theirmobile to help withshopping in-store69% have used theirmobile to get moreproduct info
  4. 4. 91% of mobile internet accessis to socialize, compared to79% on desktop
  5. 5. OculusAISmart image Productifyrecognition willmake a majorboost for m-commerce
  6. 6. Think Mobile on your Ecosystem
  7. 7. 2020 NS IO IMPACT AT CT X PE E 2010 TIME2000 SOURCE: PAUL SAFFO
  8. 8. 1 MULTI SCREENAGE2 TASKSUMERS3 PRESUMERS & CUSTOWNERS4 SENSORSMART5 ON/OFF
  9. 9. 1 MULTI SCREENAGEMulti-screen behavior moves mainstream. 90% use multiple screens sequentially to accomplish tasks over time.98% move between devices that same day. Computers keep us productive and informed. Smartphones keep usconnected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequentialusage.Smartphones keep us connected. Tablets keep usentertained. We shall build a solution that empowersimultaneous and sequential usage.
  10. 10. 2 TASKSUMERSRapid growth of “Tasksumers”. Consumers who make money from carryingout smart tasks, for individuals or corporations. Swedish “HinnerInte-HinnerDu”, US butler service “Fancy Hands”, or the Gigwalk app.
  11. 11. 3 PRESUMERS & CUSTOWNERSCustomers are turning into Presumer and even Custowners. Beinginvolved with products and services pre-launch, helped bycrowdfunding platforms and new manufactuing technologies.
  12. 12. 4 SENSORSMARTDevelop native app sensors in your product development or findsposorship/advertising opportunities.
  13. 13. 5 ON/OFFMixing on/off-line events seems to grow in popularity. Connectedmobile apps in combination with offline local authenticity or blasts.
  14. 14. Tack för mig!Trond Bugge, futureswipe.com, 0723 587 487

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