The New Zealand Fitness Industry

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  • http://www.flickr.com/photos/urbanactivefitness/3489014375/sizes/l/
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  • The New Zealand Fitness Industry

    1. 1. THE NEW ZEALAND FITNESS INDUSTRY
    2. 2. PEOPLE SEEM TO LIKE WORKING OUT TOGETHER
    3. 3. ESPECIALLY WOMEN
    4. 4. BUT THE INDUSTRY IS NOT WITHOUT THREAT
    5. 5. COMPETING WITH COUNCIL OWNED “GYMS” IS AS RISKY AS EATING FIVE DAY OLD CHICKEN
    6. 6. CORPORATIONS OFFER EMPLOYEES HEALTH INCENTIVES, SUCH AS GYM MEMBERSHIPS
    7. 7. AND THEIR EMPLOYEES ARE GETTING OLD
    8. 8. AND OLD PEOPLE TEND TO GET SICK AND INJURED
    9. 9. COULD GETTING BABY BOOMERS INTO GYMS BE THE HOLY GRAIL POTENTIAL CUSTOMERS
    10. 10. THEY ARE THE ONES WITH THE MONEY

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