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“Triviala LIVE”<br />Social TV is here….<br />
Triviala.com<br />Triviala is a developer and publisher of casual trivia, quiz and word games. <br />Over 1m questions hav...
TrivialaLIVE evolution to TV<br />TrivialaLIVE the TV show evolved from a modified version of the game FaceOff. TrivialaLI...
Sky Pilot aired Feb 28 - Mar 11th 2011<br />3 hours per day<br />Fast game play – 10 sec per question<br />On the last day...
Triviala.com<br />-The only LIVE, MULTI-PLAYER, SYNCHRONISED GAME SHOW in the world.<br />-The 1st time an online game has...
Triviala.com<br />Customisation Possibilities<br />Triviala Live’ is a platform that can be turned into bespoke solutions....
Gameflow and rules
 Genre (On Brand, Sport, Children’s, Pub Quiz, Niche etc)
 Question content
 Reward dynamics</li></li></ul><li>Rules<br />Format<br />Time<br />Answers<br />A game consists of 5 rounds.<br />Each ro...
Social TV<br />“Social Television is a general term for technology that supports communication and social interaction in e...
 85% of mobile and PC users access content while watching TV –Neilsen Survey 2011
 Using a mobile to communicate while watching TV saw a year to year growth of 51.2% in 2011 –Neilsen Survey 2011</li></li>...
Gives access to a larger user base without the heavy payload of a PC game
Laptop integration to full game for richer experience
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Live Interactive TV Quiz Shows

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TrivialaLIVE is an interactive TV quiz show platform that allows audience participation in real time via PC or smartphone.

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Transcript of "Live Interactive TV Quiz Shows"

  1. 1. “Triviala LIVE”<br />Social TV is here….<br />
  2. 2. Triviala.com<br />Triviala is a developer and publisher of casual trivia, quiz and word games. <br />Over 1m questions have been self published by our members in just over two years.<br />Launched in Jan 2009, Triviala.com has quickly grown with thousands of players and some of the most addictive social networking games available on Triviala.com, Facebook, Hi5, MySpace as well asiPhone,iPad, Android and Nokia. <br />Triviala has also developed an interactive TV quiz show platform that allows players to be directly involved in a fast paced quiz show on TV via PC or Smartphone in real time.<br />
  3. 3. TrivialaLIVE evolution to TV<br />TrivialaLIVE the TV show evolved from a modified version of the game FaceOff. TrivialaLIVE allows you to play at home in a fast paced LIVE interactive show that can be scaled to handle tens of thousands of concurrent connections on a single server or 100,000’s in a cloud computing architecture.<br />FaceOff derived from a viral version of the game almost a year ago<br />'Quizmania' a 4 player game<br />2009<br />2010<br />2011<br />
  4. 4. Sky Pilot aired Feb 28 - Mar 11th 2011<br />3 hours per day<br />Fast game play – 10 sec per question<br />On the last day in ‘pay to play’ mode, 30% paid money to have a chance to win a cash prize<br />Please visit our channel for more footage @ higher quality<br />Search for ‘TrivialaTV” on Youtube.com<br />
  5. 5. Triviala.com<br />-The only LIVE, MULTI-PLAYER, SYNCHRONISED GAME SHOW in the world.<br />-The 1st time an online game has migrated to TV.<br />-FREE play or PAY TO PLAY options can be run in parallel.<br />-Recognized by the UK Gambling Authority and Paypal as ‘skilled gaming’<br />-Players at home engage in REAL TIME using their mobile or laptop.<br />-Broadcast 60 x 30’ pilot daytime episodes in March 2011.<br />-AD FUNDING and PRODUCT PLACEMENT were used in the program <br />to demonstrate applicability.<br />
  6. 6. Triviala.com<br />Customisation Possibilities<br />Triviala Live’ is a platform that can be turned into bespoke solutions. <br /><ul><li> Look and feel
  7. 7. Gameflow and rules
  8. 8. Genre (On Brand, Sport, Children’s, Pub Quiz, Niche etc)
  9. 9. Question content
  10. 10. Reward dynamics</li></li></ul><li>Rules<br />Format<br />Time<br />Answers<br />A game consists of 5 rounds.<br />Each round has up to 10 multiple-choice questions. The final round is sudden death<br />Players have 10 seconds to answer the question. Not enough time to Google.<br />Players can choose 1, 2, 3 or ALL answers. The more answers you select, the lower the points.<br />Elimination<br />Winner<br />Play again?<br />Following 4 rounds of play we go to a Sudden Death elimination round. The last player in the game is the winner and takes the pot.<br />Players are then instructed to log in to the next game which will start after these messages.<br />After each round 25% of the players are eliminated. Everyone else moves to the next round with 8 players in each online room.<br />
  11. 11. Social TV<br />“Social Television is a general term for technology that supports communication and social interaction in either <br />the context of watching television or related to TV content.”<br />Everyone is talking Social TV, but as of yet no one has done anything<br />about it.<br />‘Triviala Live’ has created the first Social TV program where players can watch the program and engage in real time via their mobile phone or computer.<br />They can interact with others in the community, submit questions to be <br />read out on the air, see where they live on a map, see leaderboards and our hosts talks to them in real time via their TV.<br /><ul><li> 80% of under 25s’ use a second screen to communicate –Digital Clarity Survey 2011
  12. 12. 85% of mobile and PC users access content while watching TV –Neilsen Survey 2011
  13. 13. Using a mobile to communicate while watching TV saw a year to year growth of 51.2% in 2011 –Neilsen Survey 2011</li></li></ul><li>Convergence is closer<br />Cable TV<br />TV<br />Blogs<br /><ul><li>Android, Windows 7 and iPhone mobile app*
  14. 14. Gives access to a larger user base without the heavy payload of a PC game
  15. 15. Laptop integration to full game for richer experience
  16. 16. Instantly analyze behaviour for better live broadcasts
  17. 17. National audience can play along live
  18. 18. Pay to play revenue models
  19. 19. VOD versions for hours of endless catch-up play</li></ul>* Development Summer 2011. Demo’s available.<br />TV studio live broadcast<br />Satellite TV<br />Smart phones<br />Online TV<br />Game domains<br />Websites<br />Display advertising<br />Facebook<br />
  20. 20. Free Play and/or Pay Play<br /><ul><li>Triviala LIVE operates on a free play and/or a pay to play model
  21. 21. Free play in combination with pay play easily allows all players to have a go, even without being registered
  22. 22. Payments can be made via PayPal, or credit card
  23. 23. Over 30% of players paid to play during our TV pilot</li></ul>Revenue<br />Players<br />
  24. 24. Audience Likes<br />
  25. 25. Data capture<br />Triviala has a database of over 135,000 emails and growing rapidly<br />Development of segmented databases for further marketing or building new online gaming communities<br />Groundbreaking potential for research in convergence<br />Potential to build bespoke incentive based programs to garner data<br />Real time graphics allow us to see players across the country and converse in real time<br />Data turns into TV graphics in real time<br />
  26. 26. Sponsorship<br />Ad funded rounds/ games and questions<br />Product Placement opportunities<br />Branded interstitial quiz advertising<br />Branded avatars & prizes<br />Interstitial and in-game ads<br />Sponsorship of VOD games means brands get a longer shelf-life<br />Questions can be themed or brand targeted<br />Facebook version of the game allows for brands to get extra coverage in 2011<br />Voucher delivery via smartphones<br />Affiliate purchases-i.e. iTunes & Amazon links<br />Drive traffic to brand websites by manipulating organic search results as people try to find the answers online<br />
  27. 27. Let Triviala help!!<br />
  28. 28. The future is here…are you?<br />Julian Carter -CEO<br />julian@triviala.com<br />Wade McElwain – Creative Sales Manager<br />wade@triviala.com<br />Triviala Company Limited<br />27 Greenwood Place<br />London<br />NW5 1LB<br />+44 (0) 207 267 8850<br />

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