Avoiding The Pitfalls
                              of Social Media



                                              Natal...
Monday, February 8, 2010
What is social media?
                    • Any online site that allows individuals to
                           interact...
Why use Social Media?
                    • Overall, the benefits of social media
                           outweigh the n...
Common Mistakes in
                              Social Media
                    • Social Media Overload
                ...
SMO: Social Media
                                  Overload
                           •   Common excuse: “I don’t have t...
How often do I post?
                           • Conversational: RT’s, Comments and
                               intera...
Who’s afraid of the
                              Big Bad Web?
           •       Don’t be Afraid of Negative Customer Rev...
Be a Part of the Gang
         •       Remember:You are joining a online community -
                 act like it.

      ...
Did I Say That?
              •      Be careful about what
                     you post!

              •      If you wou...
Don’t forget to track
                              your success
                •          Use Twitter Search or set
    ...
Monday, February 8, 2010
Always Promote Your
                        Social Media Pages
          •       Post links/badges on all online & print
 ...
Monday, February 8, 2010
Nice
                           Customized
                           Background!




Monday, February 8, 2010
Nice
                              Customized
                              Background!




                           No ...
Nice
                              Customized
                              Background!




                           No ...
Monday, February 8, 2010
No Information
                             in Profile?




Monday, February 8, 2010
No Information
                             in Profile?




                           Infrequent posts




Monday, Februar...
Monday, February 8, 2010
Good Profile &
                            Customized
                            background




Monday, February 8, 2010
Good Profile &
                            Customized
                            background




                          ...
Good Profile &
                            Customized
                            background




                          ...
Basic Twitter Terms
                Follow – Following someone simply means that their posts/tweets show up on
           ...
Basic Facebook Terms
                    •      Profile: Facebook site intended for and created by an individual. A profile
...
Basic Facebook Terms
                    •      Ads: Used market products or promote a page or event. 

                  ...
Facebook Tools
                    •      Facebook Notes - Pulls in the RSS feed from your blog or other content
         ...
Free Twitter Tools
                http://tweetstats.com - Graph your Twitter stats including Tweets per hour, Tweets
    ...
Free Twitter Tools
                http://wefollow.com - This the most famous twitter directory having more than
         ...
Other helpful sites.

                    • http://www.colourlovers.com/themeleon/
                           twitter : Cu...
Monday, February 8, 2010
Monday, February 8, 2010
Monday, February 8, 2010
Monday, February 8, 2010
Monday, February 8, 2010
Final thoughts
                    •      Update Frequently

                    •      Be Personal         •   Promote Sp...
Questions?


                                    Natalie@trivalleycvb.com

                                        www.tri...
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WACE Presentation: Pitfalls of Social Media

  1. 1. Avoiding The Pitfalls of Social Media Natalie Alvanez Director of Marketing & Partnership Tri-Valley, California Convention & Visitors Bureau Monday, February 8, 2010
  2. 2. Monday, February 8, 2010
  3. 3. What is social media? • Any online site that allows individuals to interact and share information with brands, businesses or each other. • Blogs & Microblogs (Wordpress, Blogger, Myspace, Twitter, Facebok) • Video Sharing (youtube) • Podcasts & Vodcasts • Review Sites (Yelp, Tripadvisor, Amazon) Monday, February 8, 2010
  4. 4. Why use Social Media? • Overall, the benefits of social media outweigh the negatives. • Increase participation in your chamber • Promote your member businesses • Communicate to members and potential members • Educate Members/Visitors Monday, February 8, 2010
  5. 5. Common Mistakes in Social Media • Social Media Overload • Fear of Negative Reviews, Comments • Being a Bad Community Member • Saying the wrong thing • Not Tracking Your Progress • Not Promoting Your Social Media Sites Monday, February 8, 2010
  6. 6. SMO: Social Media Overload • Common excuse: “I don’t have time for Social Media” • Evaluate what works for you. • Determine what you want to accomplish from SM. (ex. increase members, promote events, help visitors, etc.) • Facebook, Twitter and LinkedIn are great places to start. Use them to direct traffic to your website or blog. Monday, February 8, 2010
  7. 7. How often do I post? • Conversational: RT’s, Comments and interactions with fans/friends (1 - 3 per week) • Informational: Articles, Information about area etc. (1 - 3 per week) • Questions: Polls, Contests (1 per week) • Promotional: Events, specials, coupons (1 per week) Monday, February 8, 2010
  8. 8. Who’s afraid of the Big Bad Web? • Don’t be Afraid of Negative Customer Reviews • TripAdvisor, Yelp, Amazon, Zappos all allow customers reviews • Learn from negative comments and don’t take them personally • Don’t censor comments unless they violate terms of service (profanity, threats etc).Your community will help! • Educate your members about negative comments. • Do learn how to respond • Respond to the comment quickly and professionally. • Use the right method to respond (DM or Private Message). • Try to make it right! Monday, February 8, 2010
  9. 9. Be a Part of the Gang • Remember:You are joining a online community - act like it. • Don’t oversell! Posting occasional promotional offers is fine but don’t overdo it. 80% information, 20% promotional is best. • Don’t friend/follow everyone that follows you • Do listen and respond to other members • Do RT or Comment • Do complete your profile Monday, February 8, 2010
  10. 10. Did I Say That? • Be careful about what you post! • If you wouldn’t say it to a reporter/mother/ priest/boss don’t post it. • Limit controversy (ie.no religion, sex, politics) Monday, February 8, 2010
  11. 11. Don’t forget to track your success • Use Twitter Search or set up a search in TweetDeck • Set up Google Alerts • http://bit.ly OR www.twitpwr.com to shorten, share and track links • Use Facebook Insights to track fan interactions Monday, February 8, 2010
  12. 12. Monday, February 8, 2010
  13. 13. Always Promote Your Social Media Pages • Post links/badges on all online & print marketing materials (E-newsletter, E-mail signatures, business cards & website) • Post compelling content and promote your events, photos, videos, giveaways, promotions, polls on all SM sites. • Make use of badges and add custom fbml, html, flash boxes on website • Encourage participation and interaction of fans/followers Monday, February 8, 2010
  14. 14. Monday, February 8, 2010
  15. 15. Nice Customized Background! Monday, February 8, 2010
  16. 16. Nice Customized Background! No update since September? Monday, February 8, 2010
  17. 17. Nice Customized Background! No update since September? No Retweets Monday, February 8, 2010
  18. 18. Monday, February 8, 2010
  19. 19. No Information in Profile? Monday, February 8, 2010
  20. 20. No Information in Profile? Infrequent posts Monday, February 8, 2010
  21. 21. Monday, February 8, 2010
  22. 22. Good Profile & Customized background Monday, February 8, 2010
  23. 23. Good Profile & Customized background Nice industry info tweets Monday, February 8, 2010
  24. 24. Good Profile & Customized background Nice industry info tweets No RT’s, No replies? Monday, February 8, 2010
  25. 25. Basic Twitter Terms Follow – Following someone simply means that their posts/tweets show up on your homepage Replies – when someone writes a tweet directly at your handle - @xxxxx cool post today blah blah – this is often an invite to engage with a follower Hashtag – Used to categorize tweets so that others might use the same tag and effectively create a way for people to view related tweets – it will look something like #WACE10 Retweet (RT)– republishing someone else’s tweet – the original tweet along with author stays intact, but you are basically showing someone’s tweet to your followers. Great great way to add content and acknowledge good stuff from the people they follow DM – this is a message that is sent directly to another user. They MUST be following you for you to DM them, but this is a very useful tool for private messages and generally a good choice when you start going back and forth with someone on something your entire base of followers might not find interesting 12 Monday, February 8, 2010
  26. 26. Basic Facebook Terms • Profile: Facebook site intended for and created by an individual. A profile displays a user's personal information and their interactions with friends.  Each registered user may have only one profile.  It is not a page, it may look like one, but it's not.  • Friend: person who has joined a profile, usually by invitation. • Page: Facebook site intended for and created by businesses, brands and similar entities (not individuals).  Only the official representative of business can create and make changes to a page.  It can have more than one admin. • Fan: person who has joined a page because they like what that page represents. • Group: Facebook site created by companies and other organizations to promote their activities.  Is not a page or profile.  • Member: person who has joined and participates with a group. Monday, February 8, 2010
  27. 27. Basic Facebook Terms • Ads: Used market products or promote a page or event.  • Insights: Facebook's answer to web page analysis.  For each Facebook page Insights tracks the number of page views, unique views, total interactions, wall posts, discussion topics, fans, new fans, removed fans, reviews, photo views, audio plays, and video plays. • Like: A feature that appears as a link next to something you see on Facebook that allows users to let others know they appreciate that something, whether it be a video, a comment or something else. • Status: A micro-blogging feature called which allows users to inform their friends of their current whereabouts, actions, or thoughts. • Wall: It's a space on every profile and page that allows friends, fans and users themselves to post messages for all to see. Monday, February 8, 2010
  28. 28. Facebook Tools • Facebook Notes - Pulls in the RSS feed from your blog or other content source and it will automatically bring everything into Facebook, as well as show all of your friends that you’ve posted a new note http:// www.facebook.com/apps/application.php?id=2347471856 • Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter themed box on your profile http://www.facebook.com/ apps/application.php?id=2231777543 • Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content: http://www.facebook.com/apps/application.php? sid=59c8a2bba844922b5153efc9b9eba237&id=4949752878&ref=s • Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page http:// www.facebook.com/apps/application.php?id=2374336051&b • Posted Items Pro - You can embed multiple YouTube,Yahoo, and Google Videos, files, and more onto your profile: http://www.facebook.com/apps/ application.php?id=2761091815&ref=pr Monday, February 8, 2010
  29. 29. Free Twitter Tools http://tweetstats.com - Graph your Twitter stats including Tweets per hour, Tweets per month, Tweet timeline and Reply statistics www.twittercounter.com - Graph your Twitter stats www.atebits.com/tweetie-iphone/ – This is a mobile app for iPhone users www.orangatame.com/products/openbeak/ – This is a mobile app for Blackberry users www.tweetdeck.com - You can post tweets from it, respond to replies from others and, this is what I really like, set up various searches and get updates in real time when someone tweets on a subject of phrase you are following www.hootsuite.com - Manage multiple Twitter profiles, preschedule tweets, and measure your success www.splitweet.com - Allows you to compose a list of accounts and distribute tweets.You can also follow your contacts tweets from all of your managed accounts and monitor your brand Monday, February 8, 2010
  30. 30. Free Twitter Tools http://wefollow.com - This the most famous twitter directory having more than 254,839 unique visitors to this community http://justtweetit.com - This is another one of the best twitter directories. Select the appropriate category and add your twitter under that category by clicking “Add your name to the Tweeters http://tweetbeep.com - Keep track of conversations that mention you, your hotel or destination www.twitpwr.com - Is a Short URL service with analytics http://bit.ly/ - Allows users to shorten, share, and track links http://twitr.org/ - This is also one of the best twitter directories. Here you need to get authorization from your Twitter for listing Monday, February 8, 2010
  31. 31. Other helpful sites. • http://www.colourlovers.com/themeleon/ twitter : Custom themes for your twitter page • http://tiny.cc/0K9mQ : Free Social media icons for use on your website Monday, February 8, 2010
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  33. 33. Monday, February 8, 2010
  34. 34. Monday, February 8, 2010
  35. 35. Monday, February 8, 2010
  36. 36. Monday, February 8, 2010
  37. 37. Final thoughts • Update Frequently • Be Personal • Promote Special Offers occasionally • Ask Questions • Remember to Keep it • Encourage Simple Interaction • Engage Your • Track Monthly Customers and Get Them Generating the • Share Information Content Monday, February 8, 2010
  38. 38. Questions? Natalie@trivalleycvb.com www.trivalleycvb.com facebook.com/visittrivalley twitter.com/VisitTriValley flickr.com/groups/showusyourroots/ youtube.com/trivalleycvb trivalleycamembershipblog.wordpress.com trivalleycawineblog.wordpress.com trivalleycahistoryblog.wordpress.com golftrivalley.wordpress.com Monday, February 8, 2010
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