Let me tell you a tale: The magic in everyday storytelling
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Let me tell you a tale: The magic in everyday storytelling

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In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream ...

In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream Island.

In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients.

This adventure covered:
• the neuroscience and psychology that explains why storytelling works;
• a simple storytelling structure applicable to almost any business context; and
• a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.

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Let me tell you a tale: The magic in everyday storytelling Let me tell you a tale: The magic in everyday storytelling Presentation Transcript

  • The universe is made of Stories, not atoms. ~ Muriel Rukeyser ~
  • Let me tell you a tale The magic in everyday storytelling
  • Once upon a time...
  • http://www.youtube.com/watch?v=nnsSUqgkDwU
  • http://www.youtube.com/watch?v=gK9joE36SBI
  • We are all storytellers.
  • We are all storytellers.
  • We are all storytellers.
  • We are all storytellers.
  • Yet something has happened.
  • Stories are no longer considered valid method of business communication.
  • Data alone does not motivate people to act.
  • Humans are motivated by stories.
  • Prove why storytelling works. Show how you can craft a story. Explore practical storytelling examples. Stories are no longer considered valid.
  • A little bit about me.
  • Let me tell your love story
  • Let me bring your stories to life
  • So, how does storytelling work.
  • http://www.youtube.com/watch?v=wp8ebj_yRI4
  • We are 15-22 times more likely to remember a story than a bulleted list.
  • Cortisol Oxytocin Focuses our attention Enhances care, empathy and connection
  • How do you craft a great story?
  • The retelling of a moment in time explaining how and why life changes that inspires your audience to think.
  • Robert Mckee Screenwriting Legend
  • The Beginning The Middle The End   Once upon a time… Set the Scene But one day… And they lived happily ever after... Identify the roadblock , Show what happened or catalyst or point of changed tension
  • How can I tell great stories that solve my biggest business problems?
  • Instagram Twitter Case Studies on your website Facebook LinkedIn Profiles Tell stories through... Elevator pitches Performance Coaching Seminars Mentoring In reports and meetings
  • In conclusion.
  • The end.
  • www.thestorytellingtree.com.au