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Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
Personal and Corporate Branding with Social Media
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Personal and Corporate Branding with Social Media

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Presented at the Syracuse BizBuzz Social Media Conference - Find personal and corporate branding for social media

Presented at the Syracuse BizBuzz Social Media Conference - Find personal and corporate branding for social media

Published in: Business, Design
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  • 1. USING SOCIAL MEDIA TO BUILD YOUR BRAND<br />Trisha Torrey, Every Patient’s Advocate<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 2. WHO’S TRISHA ?<br />8 years as a school teacher<br />Changed careers – marketing for 20+ years<br />First email address in 1989<br />Built OCC’s first web site<br />Helped build EMA’s interactive dept<br />IntegriMark 2001-2006<br />And then….<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 3. THE TURNING POINT<br />diagnosis of terminal lymphoma<br />Yes – it really rocked my world!<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 4. THE TURNING POINT<br />diagnosis of terminal lymphoma<br />Everything happens fora reason…<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 5. THE TURNING POINT<br />Built a website to help others:<br />.org<br />Don’t get mad, get even!<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 6. TODAY – 4 BRANDS!<br />All 4 have grown exponentially due to Social Media !<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 7. WHAT WE’LL COVER<br />Environmental scan of the Web<br />What’s a brand?<br />Using a brand<br />Personal vs Corporate<br />Are you creating a new brand?<br />Moving your brand to the web<br />Where social media branding fits in<br />Your best branding / social media approach<br />Best practices<br />My best piece of advice about your brand and social media<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 8. THE WEB – SO WHAT’S GOIN’ ON?<br />Concept of Web 2.0<br />Free for all! <br />Soon: Web 3.0<br />Need to buildyour brand today!<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 9. OK – SO WHAT’S A BRAND ANYWAY?<br />It’s the way your target market recognizes YOU.<br />Graphics: set of colors, shapes, logo<br />Messages: your values, your promises<br />Some brands may include taste, smell, feel<br />Just do it!<br />Fair and balanced.<br />Betcha can’t eat just one.<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 10. OK – SO WHAT’S A BRAND ANYWAY?<br />Your brand creates recognition<br />Your brand represents your promises<br />Your brand creates a set of expectations<br />Just do it!<br />Fair and balanced.<br />Betcha can’t eat just one.<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 11. USING A BRAND<br />Everything that represents your company, you, your work, like:<br />Marketing materials<br />Signage<br />Clothing<br />Words, actions and deeds<br />And, of course – the Web!<br />The Goal:<br />When anyone sees your graphic brand representation (logo) or hears your slogan (positioning statement) or discusses your brand promises – they think of you!<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 12. CONFUSION?<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 13. And don’t forget:<br />The<br />Red<br />Jacket!<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 14. WHEN SOMEONE ELSE OWNS THE BRAND<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 15. AN IMPORTANT CONSIDERATION<br />Keep your personal brand separatefrom your corporate brand.<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 16. AN IMPORTANT CONSIDERATION<br />Keep your personal brand separatefrom your corporate brand:<br />Yes, even if you own your company<br />Particularly if you work for someone else<br />You want to establish yourself as the expert<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 17. CREATING A NEW BRAND SOON?<br />Listen first – then brand<br />Make it authentic – make it YOU<br />Be sure the URL is available<br />Graphics: simple, unique, pleasing, clear<br />Messages: customer-focused, sync with your goals, appeal to peace of mind, reflect your USP<br />Slogan? Something that reflects promises, memorable<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 18. YOUR BRAND ~ ON THE WEB<br />A website (web brochure?)<br />Email with your URL (title after your name)<br />Your email signature (letterhead)<br />Marketing with most impact? Word of Mouth<br /><ul><li>Social Media: the web version of WOM</li></ul>Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 19. WHICH ONES?<br />Choose options that will be found by your target audiences<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 20. MORE THAN ONE BRAND?<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 21. STILL NOT SURE?<br />Scope out your competition<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 22. YOUR APPROACH<br />Choose a good ID<br />You’ll need a representation for your graphic brand and your messages<br />OWN your keywords<br />Difference between TEXT and GRAPHICS<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 23. YOUR APPROACH<br />Be consistent<br />Promote regularly<br />Make sure all marketing (including SoMe) feeds all others:<br />Mention your website in your blog<br />Link to blog posts from Twitter<br />Show photos on Facebook, drive to Flickr<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 24. BEST PRACTICES<br />Don’t mix your messages – be consistent<br />Don’t go off topic<br />Keep your brand promises (look at BP!)<br />Don’t bite off more than you can chew<br />Monitor your own presence – google your brand<br />Monitor your competition <br />“coopetition”<br />Don’t be afraid to say you don’t know the answer<br />… and… the best piece of advice I can give you about social media…<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 25. IT’S CALLED SOCIAL MEDIA !<br />Look for all opps to engage others<br />Ask as many questions as you post links (people love to be asked)<br />Consider that everyone else is there to be an expert to help you<br />It’s a conversation – not aone way street<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />
  • 26. ADDITIONAL RESOURCES:<br />www.EveryPatientsAdvocate.com/BizBuzz<br />@TrishaTorrey<br />LinkedIn.com/in/TrishaTorrey<br />Facebook.com/TrishaTorrey<br /> and Facebook.com/EveryPatientsAdvocate<br />www.TrishaTorrey.com<br />Personal and Corporate Branding Syracuse BizBuzz May 27, 2010 Trisha Torrey, Every Patient’s Advocate<br />

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