Lessons from steave jobs

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  • 1. The RealLeadership Lessons ofSteve Jobs
  • 2. Deciding what not to d o is as important asdeciding what to do“That’s true forcompanies and itstrue for products”
  • 3. Simplicity is the ultimate sophistication To be trulysimple you haveto go really deep
  • 4. He was allergic to thethought , that unapproved apps or content mightpollute the perfection of an apple device.That was an approach that did not always maximize short- tem profits, but it led to astonishing products marked by delightful user experiences
  • 5. WhenBehind, LeapfrogIf we don’tcannibalizeourselves, someone else will
  • 6. Put products before profitsDon’t CompromiseMake Products insanely greatPut a dent in the universe “When the sales guys run the company, the product guys don’t matter so much, from that stage companies start to decline”
  • 7. Don’t Be a Slave To Focus Groups“read things what are not yet on the page” Caring deeply about what customers want is much different from continually asking them what they want
  • 8. Bend RealityYou can doimpossible ifyou don’trealize it isimpossible Jobs’s (in) famous ability was to push people to do the impossible
  • 9. People dojudge thebook by itscover
  • 10. Nobody will ever know but you will know A great carpenter isn’t going to use lousy wood for the back of aPush for perfection cabinet, even though nobody’s going to see it
  • 11. Tolerate Only “A” PlayersBy expecting them to do great things, you can get them to do great things.
  • 12. Engage face to facePeople who know what they are taking about don’t need PowerPoint
  • 13. Know both the Big Picture and the DetailsOne of the jobs salient traitswas his ability and desire toenvision overarching strategywhile also focusing on thetiniest aspects of design
  • 14. Combine the Humanities with the sciencesThe creativity that canoccur when a feel forboth the humanitiesand the sciences existsin one strongpersonality was whatmost interested jobs
  • 15. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do