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Video:  A Key Element to Your Social Networking Strategy<br />1<br />
A NEW Social Media Strategy:<br />Social Business Design instead of simply “Social Networking”<br />In its purest form, it...
2009 marketing trends: Online video<br />The Coming Change in Social Media Business Applications” <br />by Josh Gordon <br...
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will wat...
Social Networking in Travel<br />Case Study:<br />2009 marketing trends: Online video<br /><ul><li>eMarketer estimates tha...
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will wat...
2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on on...
The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will wat...
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Shop America Ppt Trip Television

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Social Media in Travel and how video plays an important role- by TripTelevision given at ShopAmerica conference by Kulin Strimbu

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  • Good morning ladies and gentlemen.Thank you very much for attending our workshop today. My name is Christopher Chong and I am the Vice President of Sales & Marketing. My co-presenter is KulinStrimu, our founder and CEO.We represent TripTelevision, a innovative provider of production, syndication and technology services to help travel marketers use video to achieve their business goals. We have divided our presentation in to 2 parts. I will start by provide you an overview of the online video market to help set the stage for Kulin’s discussion with some real world examples including the initial results of our Prove It Campaign.To start, we would like to share with you a short video....
  • Transcript of "Shop America Ppt Trip Television"

    1. 1. Video: A Key Element to Your Social Networking Strategy<br />1<br />
    2. 2. A NEW Social Media Strategy:<br />Social Business Design instead of simply “Social Networking”<br />In its purest form, it&apos;s a shift in thinking—<br />less about media and more about tapping the benefits of being a social business in a purposeful way.<br />Think beyond marketing and building personal brands and think about how participation through social technologies can lead to emergent outcomes for your organization.<br />2<br />
    3. 3. 2009 marketing trends: Online video<br />The Coming Change in Social Media Business Applications” <br />by Josh Gordon <br />Distributed by SocialMediaToday<br />and .Biz<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
    4. 4. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>3<br />
    5. 5. Social Networking in Travel<br />Case Study:<br />2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
    6. 6. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>Vail Valley Foundation<br />Challenge: <br />David Archuleta Concert Ticket Sales<br /> Solution: <br />Combine Multiple SN Options<br />Post a product video on a <br />FACEBOOK FAN CLUB!!<br />4<br />
    7. 7. 2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
    8. 8. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>5<br />
    9. 9. Analytics and Reporting<br />ROI<br />Targeted audience<br />Engagement and Attention Span Reporting<br />Geographic, traffic sources (SEO)<br />Data site by site including your and viral media channels<br />Transaction data <br />6<br />
    10. 10. Video Player Trends<br />2009 marketing trends: Online video<br /><ul><li>eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.
    11. 11. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.</li></ul>Engagement Reporting<br />7<br />
    12. 12. THANK YOU!<br />Presenter: Kulin Strimbu, President and CEO<br />TripTelevision<br />8<br />
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