They say a picture is worth a thousand words, but every image has its own value. In advertising, choosing the right image can make the difference between success and failure. TripleLift's data team reviewed over 100 campaigns to help you understand the best type of images that drive results. With these real-world metrics at your disposal, you'll have all the insights needed to execute a picture perfect native advertising campaign.

1. 1Picture Perfect Advertising
Best Practices for Visual Marketing
PICTURE
PERFECT
ADVERTISING

2. 2Picture Perfect Advertising
A PICTURE MAY BE WORTH A
THOUSAND WORDS...

3. 3Picture Perfect Advertising
BUT CERTAIN ELEMENTS
OF THE PICTURE CAN
BE PRICELESS

4. 4Picture Perfect Advertising
But you're probably asking yourself...
Where do I begin? What works?
What doesn’t? And what exactly is
native advertising, once and for all?
SO YOU'RE
THINKING
ABOUT
EXECUTING
SOME KILLER
NATIVE ADS

5. 5Picture Perfect Advertising

6. 6Picture Perfect Advertising
PICTURE THIS
ISOLATED IN-ACTION
Products in action (product set in real environment) vs. products in isolation
(product by its lonesome) accounted for 6x more shares.
6x

7. 7Picture Perfect Advertising
pump up the
CHROMA
pop with tropic
BRIGHTS
NEW IMAGE NEW COPY
Swapping the image helped increase engagement by 65%, while copy changes
had little to no impact on performance.
IMAGE IS EVERY THING
+
65%

8. 8Picture Perfect Advertising
Don’t be so quick to use the photo of that fabulous model on the catwalk.
Real-life models in natural settings drove 45% higher CTR and generated 15x
more shares than models in posed, studio environments.
MODEL REAL PEOPLE
MODEL IMAGES
15x+
45%

9. 9Picture Perfect Advertising
Sending users to a product gallery vs. a stand-
alone product resulted in 72% more page visits
and 164% more time spent on a brand’s site.
GALLERY
PRODUCT
PAVE THE WAY
+
164%+
72%

10. 10Picture Perfect Advertising
Women were 2x more likely then men to share an image on social media.
Women were also more likely to share products that were targeted to men vs.
men themselves.
MEN SHARING WOMEN SHARING
SHARING IS CARING
2x

11. 11Picture Perfect Advertising
SOCIAL AMPLIFICATION
THE POWER OF
A SOCIAL SHARE

12. 12Picture Perfect Advertising
CTR for in-feed ads were 6x higher than ads on the right rail.
Banner blindness anyone?
IN-FEED RIGHT-RAIL
THE REAL DEAL ON REAL ESTATE
6x

13. 13Picture Perfect Advertising
In-feed, below the fold ads still out-performed ads on the right rail, above the
fold, with CTR 270% higher. Performance remained constant no matter where
the in-feed ad was placed.
BELOW THE FOLD RIGHT-RAIL
RISING TO THE TOP
+
270%

14. 14Picture Perfect Advertising
CAPTURE THE PICTURE
PERFECT IMAGE

15. 15Picture Perfect Advertising
Blog & Social Media Pages
Where images are being
used to tell brand stories.
Product Galleries
The product says it all,
showcase it!
Social Media Followers
Many of your customers are
acting as brand
ambassadors.
As you can tell, a picture is worth a thousand words, but every picture has its own value.
brand awareness and customer engagement.
Worried you don’t have enough images? Don’t sweat it! You don’t have to stage an
elaborate photo shoot or hire professional models - chances are your brand assets can be
tuned into powerful ads. Keep in mind some of the tips we presented here and pull from
the following resources:
SOURCING IMAGES

16. 16Picture Perfect Advertising
BRING YOUR ADVERTISING INTO FOCUS

17. 17Picture Perfect Advertising
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