Everyday, publishers like Time Inc., Fox News, and the Weather Channel are systematically moving away from text-heavy layouts and leveraging big, beautiful imagery as the focus of their sites. As the Visual Web becomes the new standard, publishers are forgoing banners and seeking more integrated native advertising experiences. But are advertisers ready?
The Industry Index by DMR, TripleLift, and a distinguished panel of industry thought leaders discussed the rise of the Visual Web and the role it’s playing in creating a more dynamic and flexible approach to digital marketing and native advertising.
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