HISTORYTCM- Pak Launched 2006: Picsel Technologies (www.picsel.com) Tricastmedia UK (www.tricastmedia.com)Mobile Apps: UK IPs Tricastmail – Email for Feature Phones – Blackberry Competitor for Nokia/Sony Ericsson TWUIK – User Interface Technology for Flash-like cutting edge UI on mobile phones Tweeter – TWUIK based client for Twitter Pakistan IPs Unicorn Ludo Football Companion Carrom RSS Reader Boomerang
IntroductionCricket Companion – Launched in 2007 (Cricket World Cup)•Over 18.5 Million downloads since 2007•Average 2.5 million user sessions per month•Upto 16 million user sessions per month in major tournaments (WC , WT20)•Top used mobile app on Feature phones•Branded as ‘CrickZenga’ it was offical IPL scorecard for 3 yearsThe success of the Cricket Companion brand led to the formation of aseparate business entity. In 2012, Tricast Media Pvt. Ltd incorporated CricketCompanion FZ LLC in Dubai U.A.E, which now operates as an independentbusiness.Cricket Companion FZ LLC now legally owns the Cricket Companion (past& present) Brand names, Community , Technology and all associatedintellectual properties.
PortfolioSince its inception in 2007, Cricket Companion has won much to its acclaim from being declared the bestmobile application in its category in 2009 by Sony Ericsson, Cricket Companion has been the preferredpartner for:The Indian Board for Control of Cricket: •Mobile Score Card for the Indian Premier League & Champions League •Technology partner for design, development, hosting & maintenanceThe West Indies Cricket Board: •Preferred technology partner •Design, Development and Support for the WICB official website and event based micro sites •Developed the WICB accreditation systemThe Sri-Lankan Premier League: •Design, Development and maintenance of the SLPL official web portal •Technical consultancy on information security •Data base and content managementNokia: •Preferred cricket app provider for World Cup and major tournaments •Working with Nokia on Dream XI based on the Nokia’s In- App purchase module.
Intellectual Properties of the digitalecosystemCricket Companion Mobile Application: •Cricket Companion ODP •Cricket Companion First Slip •Cricket Companion DreamXICricket Companion Desktop WidgetCricket Companion Web Portal & CrictubeOver- the - air or OTA Server : •Delivers device specific content through web, wap and short code sms.Advertisement Engine: •Delivers demographically filtered ads i.e. country wise, age wise, Telco wise, gender wise, device wise etc.Cricket Companion CMS & Backend Server: •Handles all score feeds, content requests and distribution, payment gateway integration & in- app purchases, third party integrations, various reports and analytics
Digital Properties – Mobile ApplicationOverview: •More than 18.5 Million Downloads •in 200 + countries •Best Mobile Application 2009 by Sony Ericsson Award •Official IPL mobile scorecard •Cross Platform Compatibility •J2ME •Blackberry •Android •IPhone/IPad •Windows Mobile •2800 Devices supportedA complete companion for cricket providing ball by ball textual coverage of all international matches aswell as important domestic leagues (IPL , BPL , Big Bash).Cricket Companion ODP integrated for downloading Content
Digital Properties – Mobile ApplicationLive updates of all matches with Ball by Ball Update & Commentary View – Tests , ODIs and T20sConfigurable Sound/Vibration Alerts on boundaries , wickets , Innings breaks , Centuries , Half centuries ,Rain delay etc.Information on Series , Results , Statistics and Schedule for all matchesNotifications/Reminders for upcoming matchesGraphical displays( Manhattan , Run Rate Graph)Messages / Polls / Quizzes can be shown to user as a pop upCricket Genius Competition – points awarded on prediction of match winning team , best playerperformance in each inningsOn demand Statistics – Full Score Cards for each innings , Match Highlights , Squads, Player Profiles , Toss, Pitch , Ground InformationCricket Companion supports the following platforms on mobile, compatible with 2800 devices.Windows Mobile is work in progress (Nokia Lumia Series)
Digital Properties – Mobile Application Serial No. Platform Current Release Status Comments 1 J2ME – MIDP2 Production/ Stable 2 Symbian Production/ Stable Symbian is supported using Java Technology 3 Blackberry Production/ Stable 4 Android Production/ Beta 5 iPhone/ iPad Production/ Beta 6 WAP Production/ Stable
Digital Properties – Branding Options Download page Splash Screen Full Scorecard Load Screen
Digital Properties – ODPUpdating of content categories and lists each time the application startsDisplay audio and video content with “preview before purchase”functionalitySearchable archiving of the audio and video contentSeamlessly integrate with third party SMSC and payment gatewaysHandling billing based on revenue shareLive reconciliation, reporting and dashboard for download/ revenuestatisticscharging “click to call” or “click to action” requestsDeliver live video streaming
Digital Properties – Web PortalProvides live cricket scores , news , detailed statistics to cricket usersProvides the basic download channel for the Cricket Companion AppAllows displaying of both custom and third party advertisementsDeveloped to work across multiple browser platformsShown on first page against popular keywords in major searchengines
Digital Properties – OTA ServerApplication distribution solution completely tailored for the mobile application domain.Supports Over The Air (OTA) delivery of J2ME , iPhone , Android , blackberry and Symbian AppsUses Phone detection mechanism to serve the right build to the right phoneSupports Build management, distribution management, Update and maintenance , expiry management formultiple platformsSupports Telco Short Code integration and multiple Telco managementOTA server can host third party apps. Also has a device database that can be licensed to customers. SeeDevice Atlas (www.deviceatlas.com)Can act as a complete app store backend. Front end for the same can be developed and an appstore can be launched. This will support all platforms including iPhone and Android much onthe same model as GetJar does (www.getjar.com)OTA server can also be licensed to Telco’s who want to serve their apps. It has already beentested with Telco’s and supports integration with their SMSC.
Cricket Genius Advanced – Virtual BettingCricket Genius Prediction Game•Predict Winning Team , Top Players in each innings•Points awarded to predictors – Leaderboard toppers get prizesCricket Genius 2.0•Concealed Virtual Betting Model (based on Tokens)•Users awarded tokens at season start (free initially – a paid model to buy tokens later)•Tokens put on a prediction (as placing bets in actual)•Points awarded – Tokens won on the right prediction (as winning a bet in actual)•POW (Percentage of winning) calculated for each time and win awarded based` on formula: No. of tokens x POWGame Flow:•A season starts with each user having 5000 points (or tokens)•For each match if a user participates in Cricket Genius Quiz then by default 100 tokens are used up for participation•However, a user has the choice to put up to 250 tokens on a single quiz•A POW(Probability of winning) would be taken from the Match Pulse winning Option (i-e the question where users tell who is winning)•The POW = 1-(Percentage of users choosing the team to win)
Advertisement EngineAd delivery on designated Ad spots (Full Screen Ad and Alert Ad)Ad delivery as per device resolutionAd Serving for multiple campaigns using rotation based mechanismToken based Advertisement deliveryImpression cap on advertisement servingAd filtering on basis of country, age, mobile model and can be further tuned to display any types of adsbased on any demographics available in the requestSupports custom Cricket Companion Ads as well as third party ads (Has been tested with Admob, ZestAdz,Vserv.mobi, InnerActive)
First SlipA complete scoring and feed generation solution for CricketFlexible architecture ensuring that the solution can be used either by Feed Providers for Feed generation orby users looking for an electronic scoring and database management option for their cricket clubs/teams
First Slip – Local PlatformsLocal club apps with their branding + Local club pages on website.A complete solution to record and maintain electronic scores with facilities to share with friends/familiesavailable on mobile .Overall players and team rankings in cities / regions with prizes awarded to performing players.
Vision and Mission StatementOur VisionWe imagine a world where cricket scores and stories are generated and shared on the go and in real time, where asingle platform socially connects cricketers at all levels, fans and cricket support staffMission StatementOur mission is to develop the most authentic socially integrated digital infrastructure for organized and unorganizedcricket around the globe that facilitates all the interactive and record keeping needs at all levels
Product RoadmapGoal: Cricket’s first true social networkWhere there is Cricket …. There is Cricket CompanionBringing Local cricket onto the digital mediumLocal Clubs , Players bring local cricket loving communityEcosystem for clubs , players, event managers , advertisersLocally Relevant Advertisement on local events
SummaryCricket Companion – The digital Ecosystem – List of PropertiesMobile Application – Social Cricket Content Management System – B2BOn Device Portal (ODP) – Content OTA Server – Licensing, Device DatabaseFirst Slip - Scoring Solution Cricket Genius – Virtual BettingDreamXI – Mobile Fantasy League Web Portal – Cricket’s FacebookAdvertisement Engine Desktop Widget