Tribal Marketing™Internet Marketing<br />Plan Template<br />By Leah Burdick<br />
Tribal Marketing™ About the Plan <br />This internet marketing plan should be written in conjunction with your overall bus...
Tribal Marketing™ Overarching Online Objectives <br />List specific objectives for your online activities here: (examples ...
To convert 50% of leads into customers
To provide online customer support
To describe and differentiate my products and services
To establish my expertise in (topic)</li></li></ul><li>Tribal Marketing™ Target Market <br />Ideal Customer profile (examp...
Tribal Marketing™ Online Competitive Analysis <br />List your top 4 competitors<br />1.<br />2.<br />3.<br />4.<br />
Tribal Marketing™ Online Competitive Analysis -- keywords <br />Conduct a Spyfoo.com search<br />Find out what keywords yo...
Tribal Marketing™ Keyword Traffic Analysis <br />Google Keyword Tool<br />https://adwords.google.com/select/KeywordToolExt...
Tribal Marketing™ Online Competitive Analysis <br />List your competitors’ online activities (examples below)<br />
Tribal Marketing™ Your Website <br />Your Website Strategy. What do you want people to DO when they get to your site?(exam...
Tribal Marketing™ What Makes You Unique<br />Your Website Should Represent What’s UNIQUE about your business. The copy, th...
Tribal Marketing™ Your Specific Methodology/Hook<br />Examples:<br /><ul><li>"How To Predictably Grow Your Dental Practice...
All About Spelling’s “20 Best Tips for Teaching Spelling”
“How to Become a Full Time Coach Working Part Time Hours”
“33 Days to Online Profits”
“The Scary Times Success Manual”</li></li></ul><li>Tribal Marketing™ Internet Marketing Campaign Diagram <br />1<br />Driv...
Internet Marketing is a quick, low-cost  way to drive new leads into the product funnel<br />Level One:<br />Low to No Ris...
Tribal Marketing™ Internet Marketing Methods <br /><ul><li>Search Engine Marketing
Search Engine Optimization
Email Marketing
Online Advertising
Affiliate Programs
Web 2.0 -- Social Media, Blogging, Article Marketing, Video and Podcast Marketing</li></li></ul><li>Tribal Marketing™ Inte...
Banner Ads
Affiliate Program
Upcoming SlideShare
Loading in...5
×

Internet Marketing Plan for Small Business

941

Published on

http://www.FreshBuzzTribe.com Here is an internet marketing plan template small business owners can use to develop their own plans.

0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
941
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide

Internet Marketing Plan for Small Business

  1. 1. Tribal Marketing™Internet Marketing<br />Plan Template<br />By Leah Burdick<br />
  2. 2. Tribal Marketing™ About the Plan <br />This internet marketing plan should be written in conjunction with your overall business or marketing plan. <br />Knowing your competitive differentiation, unique market positioning and your revenue goals will make this internet plan more meaningful and attainable. <br />
  3. 3. Tribal Marketing™ Overarching Online Objectives <br />List specific objectives for your online activities here: (examples below)<br /><ul><li>To build my email database to 10,000 people
  4. 4. To convert 50% of leads into customers
  5. 5. To provide online customer support
  6. 6. To describe and differentiate my products and services
  7. 7. To establish my expertise in (topic)</li></li></ul><li>Tribal Marketing™ Target Market <br />Ideal Customer profile (examples below)<br />My ideal client base is <br />Doctors with growing or successful practices and <br />Their staff -- both of whom desire financial independence.<br />
  8. 8. Tribal Marketing™ Online Competitive Analysis <br />List your top 4 competitors<br />1.<br />2.<br />3.<br />4.<br />
  9. 9. Tribal Marketing™ Online Competitive Analysis -- keywords <br />Conduct a Spyfoo.com search<br />Find out what keywords your competitors are using but searching for their websites on www.spyfoo.com.<br />Spyfoo.com will list their paid and organic keywords. Competitors’ keywords provide insight on their target market, key products and services and how they communicate with their audience. Knowing this can help glean “holes” in the market place and opportunities for competitive differentiation.<br />
  10. 10. Tribal Marketing™ Keyword Traffic Analysis <br />Google Keyword Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />Are people searching for what you are selling? Google’s keyword tool is a free method of gauging interest (via search volume) on particular products and services. <br />It also provides insight on keywords to use in your online published articles and blog posts. (see example next page)<br />
  11. 11. Tribal Marketing™ Online Competitive Analysis <br />List your competitors’ online activities (examples below)<br />
  12. 12. Tribal Marketing™ Your Website <br />Your Website Strategy. What do you want people to DO when they get to your site?(examples below)<br />Buy something<br />Call to set up an appointment<br />Register for a juicy offer, providing their email via registration boxes <br />Take the survey (providing their email/phone)<br />Watch the video on what makes our company/offering unique from competitors<br />
  13. 13. Tribal Marketing™ What Makes You Unique<br />Your Website Should Represent What’s UNIQUE about your business. The copy, the photos, should all flow from your unique positioning.<br />One technique for making your site sticky is presenting your unique “methodology” or offer. <br />This doesn’t have to be the equivalent of reinventing the wheel. What’s your unique “hook” or “spin” on what you do? What “top of funnel” products can you offer coming from this perspective? (see next 2 slides).<br />
  14. 14. Tribal Marketing™ Your Specific Methodology/Hook<br />Examples:<br /><ul><li>"How To Predictably Grow Your Dental Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”
  15. 15. All About Spelling’s “20 Best Tips for Teaching Spelling”
  16. 16. “How to Become a Full Time Coach Working Part Time Hours”
  17. 17. “33 Days to Online Profits”
  18. 18. “The Scary Times Success Manual”</li></li></ul><li>Tribal Marketing™ Internet Marketing Campaign Diagram <br />1<br />Driving leads to website or landing page <br />2<br />Capturing leads on the website or landing page<br />3<br />Following up with the lead to convert to a customer, such as with email marketing<br />
  19. 19. Internet Marketing is a quick, low-cost way to drive new leads into the product funnel<br />Level One:<br />Low to No Risk<br />Level Two:<br />First Service<br />Level Three:<br />Mid-level pricing<br />Level Four:<br />Highest-level pricing<br />
  20. 20. Tribal Marketing™ Internet Marketing Methods <br /><ul><li>Search Engine Marketing
  21. 21. Search Engine Optimization
  22. 22. Email Marketing
  23. 23. Online Advertising
  24. 24. Affiliate Programs
  25. 25. Web 2.0 -- Social Media, Blogging, Article Marketing, Video and Podcast Marketing</li></li></ul><li>Tribal Marketing™ Internet Marketing Tools <br /><ul><li>Blog
  26. 26. Banner Ads
  27. 27. Affiliate Program
  28. 28. Google Analytics
  29. 29. Adwords
  30. 30. Website
  31. 31. Landing Pages
  32. 32. Domains/Hosting
  33. 33. Written Content
  34. 34. Videos
  35. 35. Podcasts
  36. 36. Email Contact Database</li></li></ul><li>Tribal Marketing™ Email Marketing<br /><ul><li>You must have the right email marketing database!
  37. 37. Avoid spam
  38. 38. It’s an “unsubscribe” world
  39. 39. Allows you to build relationship with prospects
  40. 40. Provide value
  41. 41. Automate your follow up</li></ul>Watch the <br />Systems Leverage video for advice on which email marketing system to purchase<br />
  42. 42. What about the 90 who didn’t buy?<br />Tribal Marketing™ Email Marketing<br />Power of Automated Follow Up<br />$40 product example<br />Campaign sent to 1000 people<br />10% opt-in to an event = 100 <br />10% purchase<br />10 x $40 = $400<br />
  43. 43. $1,000 Extra<br />Tribal Marketing™ Email Marketing<br />Power of Automated Follow Up<br />$40 product example<br />5x automated e-mail follow up<br />5 more people purchase each time<br />Campaign sent to 1000 people<br />90 <br />85 <br />80 <br />75 <br />70 <br />10% opt-in to an event = 100 <br />5 x $40<br />5 x $40<br />5 x $40<br />5 x $40<br />5 x $40<br />10% purchase<br />10 x $40 = $400<br />$200<br />$200<br />$200<br />$200<br />$200<br />
  44. 44. Tribal Marketing™ Web 2.0 Examples<br /><ul><li>Web-based communities
  45. 45. Social-networking sites
  46. 46. Video-sharing sites
  47. 47. Podcast sites
  48. 48. Wikis
  49. 49. Blogs
  50. 50. Forums</li></ul>A Web 2.0 site allows its users to interact with other users or to change website content<br />
  51. 51. Tribal Marketing™ Social Networking Sites<br />Household Names:<br /><ul><li>Twitter
  52. 52. Facebook
  53. 53. LinkedIn
  54. 54. Plaxo </li></ul>Specialty by Industry:<br /><ul><li>ActiveRain - real estate agents
  55. 55. Gaia.com - environmentalists
  56. 56. Kaboodle - people who like to shop
  57. 57. Ravelry - a knit and crochet community</li></li></ul><li>Tribal Marketing™ Video & Podcast Marketing<br />Video:<br /><ul><li>YouTube
  58. 58. Viddler
  59. 59. DimDim
  60. 60. Blip.tv
  61. 61. DailyMotion
  62. 62. Odeo
  63. 63. Blinx
  64. 64. Expo.tv (video opinions)</li></ul>Podcast:<br /><ul><li> Itunes
  65. 65. Podcast Alley
  66. 66. Vimeo
  67. 67. Ustream - create your own broadcast
  68. 68. Google Video
  69. 69. MySpace Video</li></ul>Big Hint:TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. <br />
  70. 70. Tribal Marketing™ Content Sharing & Article Marketing Sites<br /><ul><li>HubPages
  71. 71. Squidoo
  72. 72. EzineArticles
  73. 73. PRWeb
  74. 74. Webwire
  75. 75. Slideshare
  76. 76. GoArticles</li></ul>Unlike video, you SHOULD NOT post duplicate written content on content sharing sites<br />
  77. 77. Tribal Marketing™ Affiliates – A Virtual Sales Team<br /><ul><li>Need the right system: 1ShoppingCart, InfusionSoft
  78. 78. Need ability to register affiliates, track sales </li></ul> and know how much to pay them<br /><ul><li>80/20 applies, but builds more exposure
  79. 79. Make it easy: provide banner ads, </li></ul> landing pages, emails<br /><ul><li>How much is the payout? They </li></ul> need to be motivated. Look at other <br /> similar programs for details.<br /><ul><li>Fresh Buzz Tribe has an affiliate link in </li></ul> our bottom navigation bar.<br />
  80. 80. Tribal Marketing™ Internet Strategy at a Glance<br />LinkedIn<br />Other Social Networks<br />Paid Webinars<br />Squidoo & Hubpages<br />Pay-per-Click<br />Speaking Engagements<br />Twitter<br />Live Events<br />Email Marketing<br />Affiliates<br />Facebook Ads<br />Paid Advertising<br />Facebook<br />Landing Page 1<br />CORE BLOG<br />Landing Page 3<br />Landing Page 2<br />YouTube<br />Main Company Site<br />PR Web<br />Ezine Articles<br />itunes<br />Other video sites<br />Press Releases<br />Articles<br />GoArticles<br />UStream<br />Podcasts<br />Viddler<br />Web & Landing Page<br />Events<br />Audio/Video<br />All items drive to landing pages or main company site with opt-in offer<br />Other<br />Online PR<br />Social Media<br />
  81. 81. Tribal Marketing™ Website Sticky Activities <br />What “sticky”/juicy offer items will you offer on your website to drive leads into your funnel? (examples below)<br />
  82. 82. Tribal Marketing™ Driving Leads <br />What activities will you do to drive leads? (examples below)<br />
  83. 83. Tribal Marketing™ Create Your Own Internet Strategy at a Glance<br />Main Company Site<br />Web & Landing Page<br />Events<br />Audio/Video<br />All items drive to landing pages or main company site with opt-in offer<br />Other<br />Online PR<br />Social Media<br />

×