The Top 5 Secrets to Building a
Power Social Marketing Machine
Drive More Leads, Close More Sales NOW
Chris Williams Leah Burdick
market OUT LOUD theVisionaryAgency
For More Info, Go To:
www.SocialMarketingMachine.com

First: Review of Social Networks
More traffic than Google 100,000 New Members
Each Day
Would be the 7th largest
country on earth

Social Networks You Already
Know
•Chambers
•Industry Clubs
•Organization
•Charities
•Religious
•Country Clubs
•Network Groups

Why do “Traditional”
Social Networks Work?
`
• Trusted Colleagues
• Like-minded People hanging out
• Similar Friends and Associations
• You have more “Things” in common
• Similar “Beliefs”
• Recommended “IN”

Why do “Traditional”
Social Networks Work?
• Think about Recommended
“IN” – Why?

WHY ALL THE “BUZZ” ABOUT
ONLINE SOCIAL NETWORKS?

Why all the “BUZZ” about
Online Social Networks?
They Work because. . .
• They do all the things “Traditional” Social Networks do……Plus….
• Save Time and Money
• NO Travel
• Connect to more people
• Wider Reach
• Target Groups
• Build Communities
• Do Research
• Create “BUZZ”!
• Generate lowest cost per lead available*
* Referrals – Referrals - Referrals

What can an ONLINE Social Networks
do for YOU?
• Build your professional network
• Get your business known
• Generate leads
• Re-connect to old customers
• Find new markets
• Promote yourself
• Promote your product or service
• Gain TRUST and Credibility
• Find a new job – or have one find you!
• The list goes on……..

Why do “Online”
Social Networks Work?
• Think about
“Recommended In” –…… Chris
Then what if?
Kim Bev
Dan
Bob Joe Pat Karen Beth Dave Sam

Why do “Online”
Social Networks Work?
Chris
Think about Kim Bev
“Recommended In” –
……Then what if? Dan
Bob Joe Pat Karen Beth Dave Sam

WHO DO THEY WORK BEST FOR?
Lawyers Business Owners
Accountants Partners
Consultants Financial Services
Coaches Professional Services
Insurance Medical Professionals
Real Estate Students
Sales Job Seekers
Auto Dealers Recruiters
Sports Manufacturers
Web Developers Technology
AND MANY MORE…………………………

What Social Networks Should I
Choose?

I joined a site –Now WHAT?
P r o f ile C r e a t io n
• This is your Welcome Mat to the WWWORLD!
• Be complete and accurate (company sites)
• Target your profile to the reader
• Link back to all associations and companies
• Create “Relevancy”
• Co-workers – professionals – clients – vendors – partners –
fans!

One day

I joined a site –Now WHAT?
P r o f ile M a in t e n a n c e
• REMEMBER - This is your Welcome Mat to the WWWORLD!
• Have a system to update weekly – worst case!
• Something simple – but relevant!
• Add\\Update Pictures
• Be newsworthy
• Link and promote others
• Publish articles
• Target your profile to the reader
• Link back to more associations and companies
• Post awards and promotions
• Join Groups
• Create relevancy
• Add more Co-workers – professionals – clients – vendors –
partners – fans!

Are you doing any of these things?
D e t e r m in e w h a t y o u r c o m p a n y is a lr e a d y
d o in g o r h a s !
• What Information do you already have?
• Information, Brochures, Sell Sheets, Instruction Sheets
• LinkedIN – Plaxo – Org Site – Personal Site - Blog
• Photo’s or Sales Videos, Training Videos, Product Videos
• YOUTube – Org Site – Facebook - Vlogs (Video Blog)
• Power Point, Training, Sales, Marketing, Service
• Slideshare – Org Site
• Articles, Monthly Newsletter, Events, Charities, Memberships
• EZineArticles – Article99 – FastPitch – Org Site – Blog
• Then why not leverage what you have to promote
yourself and your business?

I joined a site –Now WHAT?
V id e o o r P o w e r P o in t
• If you can talk you can do Video
• If you give presentations now, you have Power Point
• Pictures are worth a 1,000 words!
• Programs you can use
• Camtasia – GOTO Webinar – Movie Maker YOUR
• Services you can use COMPANY
• Viral Effect

I joined a site –Now WHAT?
E v e n t N o t if ic a t io n s – O n lin e a n d O n s it e
• If you do events this is a must!
• Product or Service Announcements
• Webinars
• Chamber Events
• Club meetings - Membership
• Trade Shows
• Grand Openings
• Showings
• Viral Effect – AGAIN!

market OUT LOUD Example
50 people in 24 hours to live event
Using FACEBOOK!

Why do “Online”
Social Networks Work?
Chris
Kim
Think about what if…..
You Post Articles,
Dan
Pictures,
Bev
Events, Videos and
PPT?
Bob Joe Pat Karen Beth Dave Sam

How Do Social Network Sites
Generate Leads?
O p p o r t u n is t ic P o s it io n i n g
• One Degree of Separation
• Everyone you know – knows someone that wants to do business with you!
• Load Your Top Contacts
• Outlook
• CRM
• Google
LE S
AOL AD
• S AD
LE
• Gmail
• Yahoo Mail
DS
LEA
• Etc….

How Do Social Network Sites
Generate Leads?
O p p o r t u n is t ic P o s it io n in g
 Create a Personal Profile
 Maintain your– Personal Web Page
& Profile Page
 Blog - Create Relevancy and
“Buzz” to your Business
 Video, Pics, Events – Posted for
more “Buzz”
 SEO - Search Engine Optimization
– Submission & Pick-Up
 Business Acceleration – More
Employees and More Social Sites
 All Combined MAKES THE
ULTIMATE LEAD GENERATOR!

If ALL Your Key People did this….
How Many Leads Would you have?


TIP#1 – Have a System to Manage It! –
It’s a Lead Machine!

BOTTOM LINE!
Now you know you have potential access to
3+ Million People. Social Networking levels
the playing field.
You must take advantage of social media.
How do you get the extra time to do this?
Get a Team!

But wait!
We want to share some advanced internet marketing
strategies with you to get even MORE out of your
social networking efforts! (Usually just for our Tribe
members).
The advanced internet techniques REALLY separate the
button pushers from the savvy entrepreneurs who
have strategy and results!

WHAT’S MISSING???
INTERNET STRATEGY
You’ll find a lot of people out there willing to
teach you how to push buttons, but FEW are
teaching STRATEGY.
Now, here’s the type of advanced information you get inside the
Tribe, on a REGULAR basis… the 5 Secrets of Internet Marketing
SSSSHHHHHH!

SECRET 1: CREATE A STRATEGY FOR CAPTURING LEADS
Begin with the end in mind.
Beginning with the end in mind is critical to the success of your campaign. What are the
measurable results you want to achieve from your efforts?
Overarching Strategy
• What outcome do you want to have from the campaign?
• What do you want to sell or promote with this campaign?
• What social networks will you promote on?

SECRET 2: CREATE A CAMPAIGN TIED TO YOUR SALES FUNNEL
Create a funnel and process for generating social medial leads and converting to
FUTURE & REPETITIVE SALES

SECRET 3: CREATE A CAMPAIGN PROCESS

SECRET 4: AUTOMATE THE CAMPAIGN FOLLOW-UP PROCESS

We’re leveling the playing field for entrepreneurs
Add these tools to your tool belt
MAKE IT EASIER
TAKE THE “MYSTIQUE” OUT OF
21st-CENTURY MARKETING ~
ADD THE TRIBE TO YOUR TEAM
www.SocialMarketingMachine.com

SECRET 5: THE RIGHT SUPPORTING TOOLS
SHHHH… ALL THIS IS AVAILABLE IN THE TRIBE
(1) Landing Page ~ Templates
(2) Special Offer ~ Create this. Look at other offers. Learn in the Tribe
(3) Campaign Messaging ~ Position yourself as an expert. Craft
yourself or get help. “Coaching” is most cost effective
(4) Email Database with Autoresponders ~ Recommend those that
follow
(5) Domain Name ~ Preferably a unique name. Go to
VisionaryInternetServices.com. Less than $10/year
(6) Social Media Ongoing Training and Personal Assistance ~
Tribe Service available

LANDING PAGE TEMPLATE EXAMPLES
Landing Page Templates
Launch in July at
www.EzStreetWebsites.com
Audio Files/CD Downloads

LANDING PAGE TEMPLATE EXAMPLES
Webinar
Kits

Join The Tribe
www.marketOUTLOUDTribe.com