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Social Media and Convergence
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Social Media and Convergence

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    Social Media and Convergence Social Media and Convergence Presentation Transcript

    • Social Media and Convergence
      Disruption and Change
    • Social Media for Business
      Some case Studies
      Introduction to Social Media
      The Open Economy
      A Framework for Planning
    • First there was broadcast…
    • then mass marketing…
    • Decline of the Newspaper
      UK circulation fell by 25% since 2007 is second only to the US where the decline was 30%.
      OECD report, 2010
      but something changed…
      Magazines
      Circulation of audited consumer magazines has fallen 11.5% since 2000-2008. In 2009 the decline accelerated seeing a drop in circulation of 6.9%.
      Audit Bureau of Circulations
      Radio
      No of listeners is fairly static but time spent listening has declined over 10 years by 14.5%. Radio advertising has declined over 10 quarters of year-to-year.
      NYT
    • Consumers don’t listen…
      78% OF CONSUMERS DON’T TRUST ADVERTISEMENTS
      Source Nielsen Consumer Report 2009
    • Media fragmented…
    • Our attention changed…
    • We became the media…
      We stopped listening to this…
      …we started to do this…
    • The start of something BIG
      Launched
      February 2004
      Launched
      February 2005
      Launched
      February 2004
    • The start of something BIG
      Launched
      July 2006
      Launched
      March 2009
      Launched
      October 2006
    • it is popular and here to stay
      1 in 8.
      The number of marriages last year between
      people who met through social media.
      4 BILLION.
      The number of images hosted on Flickr.
      500 MILLION
      Facebook users. If Facebook were a country, it would be the third most Populated in the world, ahead of the
      United States
      200 MILLION
      The number of Blogs in the world. 34% of bloggers post opinions about products & brands
      95%
      The percentage of companies using LinkedIn
      to find and attract employees.
      25 BILLION.
      the amount of content
      (web links, news stories,
      blog posts, notes, Photos, etc.) shared each month on Facebook.
      500 BILLION
      The number of peer influence impressions Americans generate per year via social media.
      500 BILLION.
      The number of minutes spent on Facebook per month
      2 BILLION
      The number of YouTube videos viewed per day.
    • Social media is about…
      Conversations
      Collaboration
      Co-creation
    • It is evolving…fast
      We can share
      We can produce
      We have reach
    • Understand the Channels…
    • …some are more important
    • The Challenges
      We are living in times where change is the norm and adapting to the change is critical to business success
      Source: The Cook Report 2010
    • We are all changing…
      Technology
      Open interfaces
      Rapid communications
      Anytime, any place
      Software as Service
      People
      Connecting
      Collaborating
      Co-creation
      Community
      Behaviors
      Psychographics
      Demographics
      Lifestyle
      Sociographics
    • The Open Economy
      New business models based on collaboration, co-creation & sharing
      Transparency as a normal practice
      Conversations (two way communication)
      Open interfaces to partners, vendors, suppliers, customers
      Common technology and business standards
      Service and Experience Mentality
    • Technology accelerates the change
      Community
      Law
      Fiber Law
      Moore’s Law
      Storage Law
      𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒈𝒓𝒐𝒘𝒔 𝒃𝒚 𝟐𝒏
       
      Computing power doubles every 18 months
      Storage capacity doubles every 12 months
      Communication capacity doubles every 9 months
      N =𝒏𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒑𝒆𝒐𝒑𝒍𝒆
       
      By 2029, 11 petabytes of storage will cost $100—equivalent to 600+ years of continuous, 24hr p/day DVD-quality video.
      Cisco IBSG, 2009
      Between 2009 and 2020 the amount of data in the digital universe will grow by a factor of 44.
      EMC
      In the next 10 years, we will see a 20-time increase in home networking speeds
      By 2025 $1000 will buy you the computing power of the human brain; by 2050 the whole human race
      Robotics Institute
    • Time to get to 50 million
    • The Five Great Surges of Development – Carlota Perez
      • Captures the social context of media consumption
      • Always within 1 meter reach
      • Always-on, inter-connected
      • Available at the exact point and time of inspiration
      • Built-in payment options
      • Offers most accurate audience measurement
    • We are Virtually there
      The gap is closing
    • Behaviours
    • Behaviours and Myths
    • What We Do?
      Source: Altimeter
    • What is social behaviour
    • It’s about people still
      Socializer
      Critic
      Publisher
      Lurker
      Mixer
      Buddy
    • Think about their reasons…
    • The future of Business
    • BUT Companies are facing problems
      Social media is evolving fast
      Social platforms…new and changing
      Social software…social listening, CRM, publishing…the ‘tools’ are changing
      Many choices but which is right
      Working with old marketing models
      Systems that can’t scale
      Strategies that don’t have integrated social elements
    • Need a framework
    • contact@tribalcafe.co.uk
      www.tribalcafe.co.uk
      Twitter: @tribaltalk
      Facebook: www.facebook.com/thetribalcafe