Social Media and Convergence<br />Disruption and Change<br />
Social Media for Business<br />Some case Studies<br />Introduction to Social Media<br />The Open Economy<br />A Framework ...
First there was broadcast…<br />
then mass marketing…<br />
Decline of the Newspaper<br />UK circulation fell by 25% since 2007 is second only to the US where the decline was 30%.<br...
Consumers don’t listen…<br />78% OF CONSUMERS DON’T TRUST ADVERTISEMENTS<br />Source Nielsen Consumer Report 2009<br />
Media fragmented…<br />
Our attention changed…<br />
We became the media…<br />We stopped listening to this…<br />…we started to do this…<br />
The start of something BIG<br />Launched <br />February 2004<br />Launched<br />February 2005<br />Launched<br />February ...
The start of something BIG<br />Launched <br />July 2006<br />Launched<br />March 2009<br />Launched<br />October 2006<br />
it is popular and here to stay<br />1 in 8.<br />The number of marriages last year between<br />people who met through soc...
Social media is about…<br />Conversations<br />Collaboration<br />Co-creation<br />
It is evolving…fast<br />We can share<br />We can produce<br />We have reach<br />
Understand the Channels…<br />
…some are more important<br />
The Challenges<br />We are living in times where change is the norm and adapting to the change is critical to business suc...
We are all changing…<br />Technology<br />Open interfaces<br />Rapid communications<br />Anytime, any place<br />Software ...
The Open Economy<br />New business models based on collaboration, co-creation & sharing<br />Transparency as a normal prac...
Technology accelerates the change<br />Community<br />Law<br />Fiber Law<br />Moore’s Law<br />Storage Law<br />𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒈𝒓...
Time to get to 50 million<br />
The Five Great Surges of Development – Carlota Perez<br />
<ul><li>Captures the social context of media consumption
Always within 1 meter reach
Always-on, inter-connected
Available at the exact point and time of inspiration
Built-in payment options
Offers most accurate audience measurement</li></li></ul><li>We are Virtually there<br />The gap is closing<br />
Behaviours<br />
Behaviours and Myths<br />
What We Do?<br />Source: Altimeter<br />
What is social behaviour<br />
It’s about people still<br />Socializer<br />Critic<br />Publisher<br />Lurker<br />Mixer<br />Buddy<br />
Think about their reasons…<br />
The future of Business<br />
BUT Companies are facing problems<br />Social media is evolving fast<br />Social platforms…new and changing<br />Social so...
Need a framework<br />
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Social Media and Convergence

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Social Media and Convergence

  1. 1. Social Media and Convergence<br />Disruption and Change<br />
  2. 2. Social Media for Business<br />Some case Studies<br />Introduction to Social Media<br />The Open Economy<br />A Framework for Planning<br />
  3. 3. First there was broadcast…<br />
  4. 4. then mass marketing…<br />
  5. 5. Decline of the Newspaper<br />UK circulation fell by 25% since 2007 is second only to the US where the decline was 30%.<br />OECD report, 2010<br />but something changed…<br />Magazines<br />Circulation of audited consumer magazines has fallen 11.5% since 2000-2008. In 2009 the decline accelerated seeing a drop in circulation of 6.9%. <br />Audit Bureau of Circulations<br />Radio<br />No of listeners is fairly static but time spent listening has declined over 10 years by 14.5%. Radio advertising has declined over 10 quarters of year-to-year.<br />NYT<br />
  6. 6. Consumers don’t listen…<br />78% OF CONSUMERS DON’T TRUST ADVERTISEMENTS<br />Source Nielsen Consumer Report 2009<br />
  7. 7.
  8. 8. Media fragmented…<br />
  9. 9. Our attention changed…<br />
  10. 10. We became the media…<br />We stopped listening to this…<br />…we started to do this…<br />
  11. 11. The start of something BIG<br />Launched <br />February 2004<br />Launched<br />February 2005<br />Launched<br />February 2004<br />
  12. 12. The start of something BIG<br />Launched <br />July 2006<br />Launched<br />March 2009<br />Launched<br />October 2006<br />
  13. 13. it is popular and here to stay<br />1 in 8.<br />The number of marriages last year between<br />people who met through social media.<br />4 BILLION.<br />The number of images hosted on Flickr.<br />500 MILLION<br />Facebook users. If Facebook were a country, it would be the third most Populated in the world, ahead of the<br />United States<br />200 MILLION<br />The number of Blogs in the world. 34% of bloggers post opinions about products & brands<br />95%<br />The percentage of companies using LinkedIn<br />to find and attract employees.<br />25 BILLION. <br />the amount of content<br />(web links, news stories,<br />blog posts, notes, Photos, etc.) shared each month on Facebook.<br />500 BILLION<br />The number of peer influence impressions Americans generate per year via social media.<br />500 BILLION.<br />The number of minutes spent on Facebook per month<br />2 BILLION<br />The number of YouTube videos viewed per day.<br />
  14. 14. Social media is about…<br />Conversations<br />Collaboration<br />Co-creation<br />
  15. 15. It is evolving…fast<br />We can share<br />We can produce<br />We have reach<br />
  16. 16. Understand the Channels…<br />
  17. 17. …some are more important<br />
  18. 18. The Challenges<br />We are living in times where change is the norm and adapting to the change is critical to business success<br />Source: The Cook Report 2010<br />
  19. 19.
  20. 20. We are all changing…<br />Technology<br />Open interfaces<br />Rapid communications<br />Anytime, any place<br />Software as Service<br />People<br />Connecting<br />Collaborating<br />Co-creation<br />Community<br />Behaviors<br />Psychographics<br />Demographics<br />Lifestyle<br />Sociographics<br />
  21. 21.
  22. 22. The Open Economy<br />New business models based on collaboration, co-creation & sharing<br />Transparency as a normal practice<br />Conversations (two way communication)<br />Open interfaces to partners, vendors, suppliers, customers<br />Common technology and business standards<br />Service and Experience Mentality<br />
  23. 23.
  24. 24.
  25. 25. Technology accelerates the change<br />Community<br />Law<br />Fiber Law<br />Moore’s Law<br />Storage Law<br />𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝒈𝒓𝒐𝒘𝒔 𝒃𝒚 𝟐𝒏<br /> <br />Computing power doubles every 18 months<br />Storage capacity doubles every 12 months<br />Communication capacity doubles every 9 months<br />N =𝒏𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒑𝒆𝒐𝒑𝒍𝒆<br /> <br />By 2029, 11 petabytes of storage will cost $100—equivalent to 600+ years of continuous, 24hr p/day DVD-quality video. <br />Cisco IBSG, 2009<br />Between 2009 and 2020 the amount of data in the digital universe will grow by a factor of 44.<br />EMC<br />In the next 10 years, we will see a 20-time increase in home networking speeds<br />By 2025 $1000 will buy you the computing power of the human brain; by 2050 the whole human race <br />Robotics Institute<br />
  26. 26. Time to get to 50 million<br />
  27. 27.
  28. 28. The Five Great Surges of Development – Carlota Perez<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. <ul><li>Captures the social context of media consumption
  33. 33. Always within 1 meter reach
  34. 34. Always-on, inter-connected
  35. 35. Available at the exact point and time of inspiration
  36. 36. Built-in payment options
  37. 37. Offers most accurate audience measurement</li></li></ul><li>We are Virtually there<br />The gap is closing<br />
  38. 38.
  39. 39.
  40. 40. Behaviours<br />
  41. 41. Behaviours and Myths<br />
  42. 42. What We Do?<br />Source: Altimeter<br />
  43. 43.
  44. 44.
  45. 45. What is social behaviour<br />
  46. 46.
  47. 47.
  48. 48. It’s about people still<br />Socializer<br />Critic<br />Publisher<br />Lurker<br />Mixer<br />Buddy<br />
  49. 49. Think about their reasons…<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53. The future of Business<br />
  54. 54. BUT Companies are facing problems<br />Social media is evolving fast<br />Social platforms…new and changing<br />Social software…social listening, CRM, publishing…the ‘tools’ are changing<br />Many choices but which is right<br />Working with old marketing models<br />Systems that can’t scale<br />Strategies that don’t have integrated social elements<br />
  55. 55.
  56. 56. Need a framework<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60. contact@tribalcafe.co.uk<br />www.tribalcafe.co.uk<br />Twitter: @tribaltalk<br />Facebook: www.facebook.com/thetribalcafe<br />

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