Video's Vital Role in Marketing

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Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

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Video's Vital Role in Marketing

  1. 1. VIDEO’S VITAL ROLE IN MARKETING
  2. 2. ERIE
  3. 3. TRUTH: Anti Smoking Ad
  4. 4. DOritos
  5. 5. • Help your clients find their story
  6. 6. • Help your clients find their story• Reinforce the brand
  7. 7. • Help your clients find their story• Reinforce the brand• Music
  8. 8. • Help your clients find their story• Reinforce the brand• Music• Be brief
  9. 9. • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style
  10. 10. • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style• Be authentic
  11. 11. Starbuckshttp://bit.ly/qZa5F8
  12. 12. GE: Aviationhttp://bit.ly/tyMnT3
  13. 13. We Are Herehttp://bit.ly/z0SfHw
  14. 14. BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online, print) • Account & Project Managers • Creative Director
  15. 15. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos
  16. 16. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos
  17. 17. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos
  18. 18. BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos
  19. 19. BRAND COMMUNICATIONS + DESIGN • Marketing
  20. 20. Red Hat:Value Proven http://bit.ly/lfZfDI
  21. 21. BRAND COMMUNICATIONS + DESIGN • Marketing
  22. 22. BRAND COMMUNICATIONS + DESIGN • Marketing • Events
  23. 23. North American Parnter Conference Intro http://bit.ly/zTwmbp
  24. 24. BRAND COMMUNICATIONS + DESIGN • Marketing • Events
  25. 25. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training
  26. 26. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting
  27. 27. BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications
  28. 28. Q/A & Discussion.

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