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Video's Vital Role in Marketing
 

Video's Vital Role in Marketing

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Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.

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    Video's Vital Role in Marketing Video's Vital Role in Marketing Presentation Transcript

    • VIDEO’S VITAL ROLE IN MARKETING
    • ERIE
    • TRUTH: Anti Smoking Ad
    • DOritos
    • • Help your clients find their story
    • • Help your clients find their story• Reinforce the brand
    • • Help your clients find their story• Reinforce the brand• Music
    • • Help your clients find their story• Reinforce the brand• Music• Be brief
    • • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style
    • • Help your clients find their story• Reinforce the brand• Music• Be brief• Think about style• Be authentic
    • Starbuckshttp://bit.ly/qZa5F8
    • GE: Aviationhttp://bit.ly/tyMnT3
    • We Are Herehttp://bit.ly/z0SfHw
    • BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online, print) • Account & Project Managers • Creative Director
    • BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos
    • BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos
    • BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos
    • BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos
    • BRAND COMMUNICATIONS + DESIGN • Marketing
    • Red Hat:Value Proven http://bit.ly/lfZfDI
    • BRAND COMMUNICATIONS + DESIGN • Marketing
    • BRAND COMMUNICATIONS + DESIGN • Marketing • Events
    • North American Parnter Conference Intro http://bit.ly/zTwmbp
    • BRAND COMMUNICATIONS + DESIGN • Marketing • Events
    • BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training
    • BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting
    • BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications
    • Q/A & Discussion.