Video's Vital Role in Marketing

VIDEO’S VITAL ROLE IN MARKETING

TRUTH: Anti Smoking Ad

DOritos

• Help your clients ﬁnd their story

• Help your clients ﬁnd their story• Reinforce the brand

• Help your clients ﬁnd their story• Reinforce the brand• Music

• Help your clients ﬁnd their story• Reinforce the brand• Music• Be brief

• Help your clients ﬁnd their story• Reinforce the brand• Music• Be brief• Think about style

• Help your clients ﬁnd their story• Reinforce the brand• Music• Be brief• Think about style• Be authentic

Starbuckshttp://bit.ly/qZa5F8

GE: Aviationhttp://bit.ly/tyMnT3

We Are Herehttp://bit.ly/z0SfHw

BRAND COMMUNICATIONS + DESIGN • Content (writers, editors) • Video (editors, producers, motion designers) • Design (online, print) • Account & Project Managers • Creative Director

BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos

BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos

BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos

BRAND COMMUNICATIONS + DESIGN • 2008 = 86 Videos • 2009 = 176 Videos • 2010 = 278 Videos • 2011 = 285 Videos

BRAND COMMUNICATIONS + DESIGN • Marketing

Red Hat:Value Proven http://bit.ly/lfZfDI

BRAND COMMUNICATIONS + DESIGN • Marketing

BRAND COMMUNICATIONS + DESIGN • Marketing • Events

North American Parnter Conference Intro http://bit.ly/zTwmbp

BRAND COMMUNICATIONS + DESIGN • Marketing • Events

BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training

BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting

BRAND COMMUNICATIONS + DESIGN • Marketing • Events • Training • Recruiting • Internal Communications

Q/A & Discussion.

http://www.triangleama.org	56
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Video's Vital Role in Marketing

by Triangle American Marketing Association on Jan 30, 2012

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Video’s Vital Role in Marketing — Presentation Transcript